Advances in technology and the way we connect to each other have changed the way we live and the way companies market their goods and services to us. Today, businesses understand the benefits of using digital marketing and how their success depends on digital media, the internet, and other new technologies. Online marketing gives you the advantage of targeting a specific audience for a much lower cost than traditional marketing. However, running a profitable marketing campaign means knowing which digital tools to use, such as social media, email, PPC, and one of the most important tools, SEO.
What is SEO?
SEO, which means Search Engine Optimization, is the process of optimizing your site so its easier for search engines like Bing and Google to crawl, find, and categorize. Although SEO is a tool that has been around for a while, there is still no better way to get organic traffic to your site. However, getting your page ranked high in searches is not as easy as it once was. Search engines constantly change their algorithms, which means you’ll need someone who is experienced and understands the latest SEO techniques. As more and more businesses depend on digital marketing to grow their brand and reach their customer base, having an optimized website is more important than ever to remain competitive.
Is SEO Still Effective?
There was once a time when you could just stack your website’s content with a keyword and that would be enough to boost its rankings. Google has gotten wise to that approach and has since continued to update their search algorithm to reward quality content instead. Now you can get penalized for over-usage of keywords. So why do you need SEO? Because you still need to direct people to your site and content. Keywords are still relevant and it’s the best way to help people find your website, as long as they are used properly.
There are a lot of factors that go into ranking a site through SEO, and it can get complex. Here are some examples:
- Content Marketing – Search engines tend to favor relevant and high-quality content, so the more you have on your website the more likely you’ll be ranked higher. Using keywords and phrases in the content will also help ranking.
- On-Page SEO – This goes deeper into the build of the website and includes the Title Tag, Sub-heading, Meta Description, Image Name, and Internal Links.
- Off-Page SEO – Although you don’t have much control over off-page factors, creating backlinks to your website is a great way to build trust with Google and its readers. Social media is also a great way to boost your off-page SEO.
If you’re looking to take your business to the next level and need to develop a digital marketing strategy or build a website design in Boca Raton, St. Louis area leave it to the best. Our team at High Level Studios LLC. have been in the SEO business for over 20 years, giving us experience and knowledge that you can depend on!
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