The Ultimate Guide to Building Links in 2019

If you are no stranger to link building, you will be aware that great care should be taken when creating your strategy for 2019. As website design professionals in Boca Raton, we know this all too well! After all, no one wants to be penalized by Google, especially of you have put all your blood, sweat and tears into your online marketing project.

So, what do you need to know about the new Google update and its new link building guidelines? This article will discuss everything you need to know!

First of all, if you have low quality links to your website, Google may reject these as they are now targeting sites that they feel have no trusted or solid links. This sounds fair enough! Buying links is also a big no-no and you could be banned from Google for doing so! The key here is to ensure that you have no link quality issues and possibly improve your content so that you have the best possible digital marketing plan in the Boca Raton and St Louis area. This will definitely affect your PPC (pay per click) strategy.

If you are being paid for a link or you are purchasing one, it is now essential to ensure that you mark it as a “sponsored link” via the link attribute. In addition, if you are building links through the user-generated content on your site, you will need to mark them as such, too. The reason for this is that Google would now like a better understanding around the link, whether or not they should crawl the link and the way in which it will be analyzed for SEO and indexing.

These changes have all come about so that Google can know how to best utilize different kinds of links and to improve their algorithms. If you need web development and online marketing in the Boca Raton and St. Louis areas, High Level Studios LLC. is here to help.