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Full Funnel Testing: SEO & CRO Together – Whiteboard Friday

Posted by willcritchlow Testing for only SEO or only CRO isn’t always ideal. Some changes result in higher conversions and reduced site traffic, for instance, while others may rank more highly but convert less well. In today’s Whiteboard Friday, we welcome Will Critchlow as he demonstrates a method of testing for both your top-of-funnel SEO…

Twitter Releases its Official Marketing Calendar for 2019 by @MattGSouthern

ADVERTISEMENT Twitter has released a new, free resource to help guide marketers’ social media strategies in 2019. The 2019 Twitter marketing calendar identifies highly anticipated events that will unfold throughout the year. In addition, Twitter estimates the number of Tweet impressions each of the events are expected to reach, based on internal data. Events in…

New Study Reveals What People Are Buying Through Voice Assistants by @MattGSouthern

ADVERTISEMENT A study of US consumers reveals how they’re using voice assistants, and what types of products they’re buying. OnBuy.com analyzed findings from ‘VoiceBot.AI’, who surveyed 1,203 U.S. consumers to better understand the products and services they buy the most using a voice-assistant. In addition, the study identifies consumers’ biggest likes and concerns about voice…

91% of Brands are Moving Toward In-House Digital Marketing [STUDY] by @MattGSouthern

ADVERTISEMENT A new study reveals that 91% of brands have moved at least a part of their digital marketing operations in-house. Cost efficiency, greater control and increased transparency are amongst the biggest reasons for in-housing. The study was commissioned by advertising platform Bannerflow, in conjunction with Digiday. Findings of the study are based on the…

Bing Ads to Exclusively Serve Yahoo Search Traffic Starting in March by @LisaRocksSEM

Today at the annual Bing Ads Next web conference, Microsoft Bing Ads announced an expanded partnership with Verizon Media which enables Yahoo search traffic to be exclusively served by Bing Ads. This includes search traffic from the Oath Ad Platforms (previously known as Yahoo Gemini) and other partners. Soon, Bing Ads, Yahoo, and AOL will…

What’s new in Scratch 3.0, a programming language designed for kidsWhat’s new in Scratch 3.0, a programming language designed for kids

In 2013, the MIT Media Lab started creating a new version of Scratch, a graphical, block-based programming language used by tens of millions of kids to create and share interactive stories, games and animations. We partnered with the Media Lab on this new version of the language—Scratch 3.0—and the Google Blockly team developed the programming…

How an IT support certificate transforms careersHow an IT support certificate transforms careers

Yvonne, from Vallejo, CA, has never been one to shy away from a challenge. She’s been through 23 surgeries and a permanent tracheostomy, home-schooled two sons with learning disabilities, and put five children through college. But after her kids all graduated, she faced another challenge: what to do next.  She had always valued the importance…

Your Guide to Video Marketing: Crack the Video Code [Infographic]

Video is becoming a progressively more important component of online marketing strategy. But a key part to creating a successful video strategy is to know whom you’re targeting. The team at digital marketing and analytics training company Digital Vidya put together an infographic that explores the power of video marketing and offers some best-practices to…

How to Successfully Do SEO for Zero-Click Searches by @-

The phenomenon of zero-click searches is growing. For terms like currency conversions, time zones, word definitions and “how to x” questions, nobody’s clicking through. That’s because many new SERP features (e.g., paid ads, media elements, featured snippets) have taken over the top positions and are now make clicking on certain types of search results unnecessary….