Website Design and SEO

- Understanding JavaScript Fundamentals: Your Cheat Sheet by @rachellcostello18th January 2019SEOJavaScript is a complex topic that can be extremely difficult to get a handle on. However, it has never been more important to understand it because JavaScript is becoming increasingly prevalent on the websites that we manage. As the modern web continues to evolve, JavaScript usage continues to rise. SEO professionals may long for times gone by when websites were static and coded only in HTML and CSS. However, engaging websites often require interactivity, which is usually powered by JavaScript. The number of JavaScript bytes across the entire web has increased by 35 percent on desktop and 62.7 percent on mobile over the last three years. As Google Webmaster Trends Analyst John Mueller put it: JavaScript is “not going away.” This programming language is all around us, so we should get better acquainted with it. Let’s be proactive and learn more about JavaScript rather than fearing it. The web has moved from plain HTML – as an SEO you can embrace that. Learn from JS devs & share SEO knowledge with them. JS’s not going away. — 🍌 John 🍌 (@JohnMu) August 8, 2017 There is often a misconception that JavaScript is solely for developers to worry about. I would argue that this isn’t the case, as it can cause a problem for anyone who wants customers and search engines to be able to access their website’s content. If you aren’t completely familiar with JavaScript, or even have absolutely no idea what it is or does, don’t worry. I’ve put together a glossary of the key terms and fundamental concepts you should know to help you get started on your journey of discovery. What Is JavaScript? JavaScript is a programming language that allows you to implement complex features on a website, such as dynamic elements or interactivity. JavaScript is executed once the information from the HTML and CSS in the source code has been parsed and constructed. The JavaScript will then trigger any events or variables specified within it, the Document Object Model (DOM) will be updated, and, finally, the JavaScript will be rendered in the browser. The HTML and CSS will often form the foundations of a page’s structure, and any JavaScript will make the final tweaks and alterations. Document Object Model (DOM) The Document Object Model (DOM) is created when a page is loaded, and it is made up of nodes and objects which map out all of the different elements and attributes on a page. The page is mapped out in this way so that other programs can modify and manipulate the page in terms of its structure, content, and styling. Altering the elements of a page’s DOM is possible through using a language like JavaScript. ECMAScript ECMAScript (ES) is a scripting language that was created to standardize the use of JavaScript code. Different editions of ECMAScript are released when the language is updated and tweaked over time, such as ES5 and ES6 (which is also referred to as ES2015). Transpiling A transpiler is a tool that transforms source code into a different programming language. The concept is a bit like Google Translate, but for code. You can convert a particular source language into a different target language, for example, JavaScript to C++ or Python to Ruby. With regard to JavaScript rendering particularly, a transpiler is often recommended for transforming ES6 into ES5 because Google currently uses an old version of Chrome for rendering which doesn’t yet support ES6. Chrome 41 When rendering pages, Google uses a web rendering service which is based on Chrome 41. This means that Google’s rendering engine supports the same features and functionalities of that particular version of Chrome. When you consider that the most up-to-date version is Chrome 71, you can see that many versions have been launched since Chrome 41 went live in 2015, and all of these versions came with new features. This is why Google’s rendering service currently supports ES5 rather than the later ES6 version of the language. Single-page Application (SPA) A single-page application (SPA) is a website or web app that dynamically re-writes and re-renders a page as a user interacts with it, rather than making separate requests to the server for new HTML and content. JavaScript frameworks can be used to support the dynamically changing elements of SPAs. Angular, Polymer, React & Vue These are all different types of JavaScript frameworks. Angular and Polymer were developed by Google. React was developed by Facebook. Vue was developed by Evan You, who used to work on Google’s Angular team. Each JavaScript framework has its own pros and cons, so developers will choose to work with the one that best suits them and the project they’re working on. If you want to learn more about how the different frameworks measure up, this guide gives a detailed comparison. JavaScript Rendering JavaScript rendering involves taking the script and the instructions it contains, processing it all, then running it so that the required output is shown in the browser. There are many different methods you can use to control the way in which JavaScript is rendered. Requiring JavaScript to be rendered on a page can negatively impact two key areas: Site speed Search engine crawling and indexing Depending on which rendering method you use, you can reduce page load speed and make sure content is accessible to search engines for crawling and indexing. Pre-rendering Pre-rendering involves rendering the content on a page before it is requested by the user or search engine, so that they receive a static page with all of the content on there ready to go. By preloading a page in this way, it means that your content will be accessible rather than a search engine or user’s browser having to render the page themselves. Pre-rendering is usually used for search engine bots rather than humans. This is because a static, pre-rendered page will be less engaging for users as it will lack any dynamic content or interactivity. Server-side Rendering The hosting server does the heavy lifting and renders the page so that the JavaScript has already been processed and the content is ready to be handed over to the user’s browser or search engine crawler when it is requested. This method helps to reduce any strain on the user’s device that would have been caused by processing JavaScript, and this can increase page load speed. Server-side rendering also ensures the full content can be seen and indexed by search engines. Client-side Rendering During client-side rendering, JavaScript is processed by the user’s browser or by the search engine that’s requesting a page. The server will handle the initial request, but the rest of the work of processing and rendering a page falls on the user’s device or the search engine. It is often advised against to use client-side rendering as there is a delay between Google crawling pages and then being able to render them. Google puts pages that need to be rendered into a queue until enough resources become available to process them. If you’re relying on Google to render a page client-side, this can delay indexing by up to a week after it is initially crawled. Dynamic Rendering Dynamic rendering involves using different rendering methods depending on whether a user’s browser or a search engine bot is requesting a page. If your site usually renders client-side, when Googlebot is detected the page will be pre-rendered using a mini client-side renderer (for example, Puppeteer or Rendertron), so the content can be seen and indexed straight away. Hybrid Rendering Hybrid rendering involves a combination of both server-side rendering and client-side rendering. The core content is pre-rendered server-side and sent to the client, whether that’s the user’s browser or the search engine crawler that’s requesting the content. After the page is initially loaded, additional JavaScript for any interactivity is then rendered client-side. Conclusion Hopefully you found this guide useful, and that it helped you better understand the basics of JavaScript and how it impacts websites. Now that you’ve brushed up on the key terms, you should be better equipped to hold your own in conversations with the developers! More Resources: Image Credits Featured Image: UnsplashIn-Post Image #1: HTTP ArchiveIn-Post Image #2: Computer HopeAll screenshots taken by author, January 2019 Subscribe to SEJ Get our daily newsletter from SEJ’s Founder Loren Baker about the latest news in the industry!... Read more...
- 15 Important Conversion Metrics & Business KPIs You Should Track by @annaleacrowe18th January 2019SEOADVERTISEMENT There’s no lack of data to track. Marketers don’t struggle with not having enough data. They struggle to pull the insights from the data already provided. To help guide you, let’s dive into the big picture of business conversion metrics to help you determine the best KPIs to track. 1. Revenue Revenue is the lifeblood of all businesses. It’s the total amount of money your business brings in. Your gross revenue is everything before expenses. Revenue is the common thread that holds sales and marketing teams together. Raise your hand if you’ve heard the good ol’ saying, “Marketing doesn’t drive revenue. Sales does.” When the marketing and sales teams align, it only benefits the bottom line. How to track: To track revenue, you can set-up ecommerce tracking in Google Analytics. 2. Conversion Rate Conversion rate is the amount of visitors who have completed a goal on your website. The higher the conversion rate, the more successful your marketing campaigns. WordStream did a study on the average conversion rate per industry stating that the average conversion rate across all industries is 2.70 percent on search networks. Conversion rate is often tied to conversion rate optimization (CRO) which is marketing tactics like A/B testing to optimize a web page. How to track: To measure your conversion rate, use this formula: Conversion rate = (conversions / total visitors) * 100% For example, if your website had 100,000 visitors and 5,000 conversions last month, your conversion rate is 5 percent. 3. Leads Generated Lead generation is when you attract and convert potential users interested in your company. A lead starts at the beginning of the buyer’s journey. Lead generation is vital to success. But, to get leads you need to get traffic. For example, ClearPivot increased monthly website traffic by 330 percent which resulted in a 57 percent increase in lead generation. And, CSI Accounting and Payroll, increased traffic by 300 percent and saw new contacts spike to 625 percent. How to track: To track lead generation, I recommend setting up goals in Google Analytics. Treva Marshall goes into details about how to set up these goals. 4. Cost Per Acquisition Cost per acquisition (CPA) is the price you pay to acquire a new customer. It’s similar to conversion rates, but with CPA, you can directly measure the impact of marketing on revenue. If you’re using CPA for Google Ads, generally your CPA will be higher than your cost per click. Many companies use CPA as a determining factor for their campaign direction. Take OSN, for example. They reduced their cost per acquisition by 82 percent using Google Ads Call-Only campaigns. And, Ebates reduced their cost per app registration by 56 percent. How to track: To calculate cost per acquisition, follow this formula: Total marketing costs (MCC) / Total customers acquired (CA) = CPA 5. Order Value Average order value (AOV) is the average dollar amount spent each time a customer orders. It is the sales per order, not per customer. Increasing your AOV is much easier than attempting to increase your conversion rate. Why? It’s much easier to convince a current customer to buy from you than it is to gain a new customer. Just look at Boxed. Boxed, an online wholesaler of bulk product, used Facebook Ads to see a 14 percent increase in AOV. How to track: To track average order value, follow this formula: Revenue / Number of Orders = Average Order Value (AOV) For example, if I order three dogs bandanas that cost $10 each, my AOV is $10. 6. Customer Loyalty/Retention Customer retention rate is how long a business keeps its paying customers over time. Harvard Business Review found that costs companies about 5-25x more to gain a new customer than it does to sell to an existing one. Peter Drucker once said: “Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and innovation.” The point is, revenue doesn’t care where it comes from. Loyal customers spend more money and convert. That’s why we’re seeing loyalty programs take center stage. Virgin Atlantic’s Flying Club members earn 50 percent more points on flights. Plus, they have access to expedited check-in. Amazon Prime members spend an average of $1,500 per year on Amazon.com. That’s compared with $625 per year spent by Amazon customers that are not Prime members. How to track: Customer churn rate is the best way to measure customer retention and loyalty. It gives you hard data to understand if your customers are happy or not. If you have a high churn rate, most likely your product or service doesn’t meet the needs of your customers. Intercom uses churn rate to predict future problems in their funnel. The email marketing folks at ConvertKit calculate churn rate like this: Lost quantity / Number of “x” at the beginning of time = Churn 7. Lifetime Value (LTV) Lifetime value is the revenue your business makes from a customer. Venture capitalist, David Skok, says “the biggest reasons startups die is because their Customer Acquisition costs vs their Customer Lifetime Value costs often look like this.” Netflix is a perfect example lifetime value. The average Netflix subscriber stays with them for 25 months. That’s a lifetime value of $291.25 How to track: To calculate LTV, use this formula: LTV = Average Revenue Per User (ARPU) x 1/Churn Essentially, this formula will predict how much money you’ll make in a specific period. So, if it costs you $200 to acquire a new customer, you should create a plan to make $200 back from that customer. 8. ROI ROI stands for Return on Investment. It’s a way for marketers to prove that marketing does impact the bottom line of the company. It’s also a good way to determine what to spend your marketing budgets on. However, there are challenges to calculating ROI in marketing. Why? Because what you spend $5 on today may not bring a return for 5 years. According to The CMO Survey from Duke University’s Fuqua School of Business, only 37 percent of CMOs feel they can prove the short-term impact of marketing spend. How to track: To track ROI, use this formula: (Gross Profit – Marketing Investment) / Marketing Investment For example, if you buy $100 worth of Facebook ads, then end up getting $200 back in sales, your return on investment is 100 percent. 9. ROAS ROAS means Return on Ad Spend. Essentially, it gives marketers an idea if they spend X on this advertising campaign then you’ll receive X back in increased revenue. As a general rule of thumb, think about a positive ROAS like this: for every $1 you spend, you should get $3 back. However, depending on your industry, you may have different numbers. Nielsen analyzed more than 1,400 ad campaigns from 450 CPG brands over 10 years. They discovered different ROAS across categories with baby products generating the biggest return on spend at $3.71. How to track: To calculate ROAS, use this formula: (Revenue – Cost) / Cost For example, if you spend $5,000 on Google Ads and earned $10,000 from those who clicked on your ads, then your ROAS is ($5,000 – $10,000) / $5,000 equals 1, meaning 100 percent. 10. Media Mentions Whether it’s a positive review or something not-so-sweet, tracking your mentions is part of maintaining your brand reputation. It gives you valuable feedback to your brand, product, or company. If you’re a big company, you’re probably mentioned in the press naturally quite often. If you’re smaller, a mention could lead to a potential partnership or opportunity. If you’re getting started, Brittany Berger, previously Head of Content and PR at Mention, suggests “monitoring your social media handles, your company name, and your website.” How to track: I would recommend you track your mentions monthly. You can automate a report with a tool like Moz, BuzzSumo or SEMrush Brand Monitoring. You can also use tools like HootSuite (paid and free versions available) and Tweetdeck (free) to monitor your social mentions. These tools are good to use to track competitors also. If you’re smaller and on a tight budget, I’d opt Google Alerts. You can set up recipes on IFTTT for free. Some of my favorite applets include tracking mentions on Twitter and Reddit. 11. Total Traffic Total traffic gives you a bird’s eye view of the health of your website. It’s the big picture. You can begin to track patterns to see if there’s a drop off during a specific day of the week or spike throughout the year. How to track: To measure total traffic, login to Google Analytics > Acquisition > All Traffic > Channels. 12. Email Subscribers Your email subscribers are your bread and butter for any company. They are often the most engaged users. Email had a median ROI of 122 percent — that’s more than 4x higher than social media, direct mail and paid search. Just look at The Kewl Shop. They grew their ecommerce revenues by 22 percent in 12 months with email marketing. Or, learn how Milk It Academy saw 187 percent increase in revenue from new email subscribers. As you can see, increasing your email subscribers can lead to higher sales. There are many email tools you can use to track your email list growth. At SEJ, we use MailChimp. But, there are many others like Aweber and Drip. How to track: If you want to track where your email subscribers are coming from, you can create form submissions in Google Analytics. Just head over to Behavior > Events > Overview. Under the Event Category column, click on Form. Here, you can view the number of impressions and conversions. Then, click the Event Action. 13. Branded Searches Branded searches are keywords that include your brand name or a variation of your brand name. For example, In-N-Out, In-N-Out Burgers, In-N-Out fast food, etc. Branded searches are known for their high conversion rates. Tom Demers, Co-Founder & Managing Partner at Measured SEM and Cornerstone Content, analyzed 50 companies to find that branded searches were worth $171 million per month. And, Tom Capper, Senior Consultant at Distilled, published a case study on Moz to show that branded search volume is correlated to organic search ranking in Google. I would say that’s worth the effort. How to track: To track branded searches, you can measure branded search impressions through Google Search Console. If you’re getting impressions, that means people are searching for your branded terms and may help you understand what’s working and what’s not with your marketing efforts. Also, I would recommend tracking direct traffic in Google Analytics. If people are typing your domain name into the search bar, it means people are looking for you. Lastly, you can run a PPC campaign for your branded keyword terms to gain more accurate impression data. 14. Reviews Reviews are your businesses social proof. There’s proof that consumers trust each other more than they trust brands. BrightLocal found that 85 percent of consumers trust online reviews as much as personal recommendations. This is why we’re seeing an emergence of Yelp, Google+, Facebook, and Angie’s List type of marketing strategies. Bazaarvoice proved that 50 or more reviews per product can mean a 4.6 percent increase in conversion rates. To monitor reviews, you can use tools like YOTPO, TrustPilot, BrightLocal, BirdEye, or ReviewTrackers, to name a few. How to track: With a negative review on the first page of Google, there is going to be a loss of revenue. Harvard Business Review discovered that a one-star increase in Yelp rating leads to a 5-9 percent increase in revenue. Ryan Erskine, Senior Brand Strategist at BrandYourself, shares his formula for calculating a bad Yelp review. % Lost Revenue = (5 – Star Rating) * .07 So, if you have a 3 star rating, you’re 2 stars away from 5. 3 * .07 = 0.21 That’s 21 percent of lost revenue. 15. Net Promoter Score Net Promoter Score (NPS) measures customer loyalty with a single question. On a scale of 0-10, how likely is it that you would recommend our company? It looks something like this. Based on the score they give you, they are bucketed into three categories: Promoters: 9-10. Passives: 7-8. Detractors: 6 or below. Many companies use NPS to learn from their customers. For example, Mention cut their churn rate in half in two months with NPS surveys. And, Airbnb found that customers who an NPS score of 10 were 13 percent more likely to rebook another stay. Now, the million dollar question: What is a good NPS score? In a perfect world, your NPS score would be 100. But, that’s not reality. A good NPS score depends entirely on your industry. To gauge your NPS score for your industry, head over to NPS Benchmarks. Here is a look at some of the top companies and their NPS: Tesla: 97 Southwest Airlines: 62 Amazon: 61 Google: 50 Microsoft: 34 United Airlines: 10 There are many tools to use to begin gathering your NPS score. Groove uses Delighted. HootSuite uses Wootric. And, Zapier uses Promoter. How to track: To calculate your NPS, subtract the percentage of Detractors from the percentage of Promoters. (% of Promoters) – (% of Detractors) = Net Promoter Score So, if 60 percent of respondents were Promoters and 30 percent were Detractors, your NPS is a score of 30. Image Credits Featured Image: Paulo BobitaScreenshot: Taken by author Content Marketing KPIs: Your Guide to Picking the Right KPIs for Content... Read more...
- Full Funnel Testing: SEO & CRO Together – Whiteboard Friday17th January 2019SEO / Technology NewsPosted by willcritchlow Testing for only SEO or only CRO isn’t always ideal. Some changes result in higher conversions and reduced site traffic, for instance, while others may rank more highly but convert less well. In today’s Whiteboard Friday, we welcome Will Critchlow as he demonstrates a method of testing for both your top-of-funnel SEO changes and your conversion-focused CRO changes at once. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hi, everyone. Welcome to another Whiteboard Friday. My name is Will Critchlow, one of the founders at Distilled. If you’ve been following what I’ve been writing and talking about around the web recently, today’s topic may not surprise you that much. I’m going to be talking about another kind of SEO testing. Over at Distilled, we’ve been investing pretty heavily in building out our capability to do SEO tests and in particular built our optimization delivery network, which has let us do a new kind of SEO testing that hasn’t been previously available to most of our clients. Recently we’ve been working on a new enhancement to this, which is full funnel testing, and that’s what I want to talk about today. So funnel testing is testing all the way through the funnel, from acquisition at the SEO end to conversion. So it’s SEO testing plus CRO testing together. I’m going to write a little bit more about some of the motivation for this. But, in a nutshell, it essentially boils down to the fact that it is perfectly possible, in fact we’ve seen in the wild cases of tests that win in SEO terms and lose in CRO terms or vice versa. In other words, tests that maybe you make a change and it converts better, but you lose organic search traffic. Or the other way around, it ranks better, but it converts less well. If you’re only testing one, which is common — I mean most organizations are only testing the conversion rate side of things — it’s perfectly possible to have a winning test, roll it out, and do worse. CRO testing So let’s step back a little bit. A little bit of a primer. Conversion rate optimization testing works in an A/B split kind of way. You can test on a single page, if you want to, or a site section. The way it works is you split your audience. So your audience is split. Some of your audience gets one version of the page, and the rest of the audience gets a different version. Then you can compare the conversion rate among the group who got the control and the group who got the variant. That’s very straightforward. Like I say, it can happen on a single page or across an entire site. SEO testing, a little bit newer. The way this works is you can’t split the audience, because we care very much about the search engine spiders in this case. For the purposes of this consideration, there’s essentially only one Googlebot. So you couldn’t put Google in Class A or Class B here and expect to get anything meaningful. SEO testing So the way that we do an SEO test is we actually split the pages. To do this, you need a substantial site section. So imagine, for example, an e-commerce website with thousands of products. You might have a hypothesis of something that will help those product pages perform better. You take your hypothesis and you only apply it to some of the pages, and you leave some of the pages unchanged as a control. Then, crucially, search engines and users see the same experience. There’s no cloaking going on. There’s no duplication of content. You simply change some pages and not change others. Then you apply kind of advanced mathematical, statistical analysis trying to figure out do these pages get statistically more organic search traffic than we think they would have done if we hadn’t made this change. So that’s how an SEO test works. Now, as I said, the problem that we are trying to tackle here is it’s really plausible, despite Google’s best intentions to do what’s right for users, it’s perfectly plausible that you can have a test that ranks better but converts less well or vice versa. We’ve seen this with, for example, removing content from a page. Sometimes having a cleaner, simpler page can convert better. But maybe that was where the keywords were and maybe that was helping the page rank. So we’re trying to avoid those kinds of situations. Full funnel testing That’s where full funnel testing comes in. So I want to just run through how you run a full funnel test. What you do is you first of all set it up in the same way as an SEO test, because we’re essentially starting with SEO at the top of the funnel. So it’s set up exactly the same way. Some pages are unchanged. Some pages get the hypothesis applied to them. As far as Google is concerned, that’s the end of the story, because on any individual request to these pages that’s what we serve back. But the critically important thing here is I’ve got my little character. This is a human browser performs a search, “What do badgers eat?” This was one of our silly examples that we came up with on one of our demo sites. The user lands on this page here. What we do is we then set a cookie. This is a cookie. This user then, as they navigate around the site, no matter where they go within this site section, they get the same treatment, either the control or the variant. They get the same treatment across the entire site section. This is more like the conversion rate test here. Googlebot = stateless requests So what I didn’t show in this diagram is if you were running this test across a site section, you would cookie this user and make sure that they always saw the same treatment no matter where they navigated around the site. So because Googlebot is making stateless requests, in other words just independent, one-off requests for each of these of these pages with no cookie set, Google sees the split. Evaluate SEO test on entrances Users get whatever their first page impression looks like. They then get that treatment applied across the entire site section. So what we can do then is we can evaluate independently the performance in search, evaluate that on entrances. So do we get significantly more entrances to the variant pages than we would have expected if we hadn’t applied a hypothesis to them? That tells us the uplift from an SEO perspective. So maybe we say, “Okay, this is plus 11% in organic traffic.” Well, great. So in a vacuum, all else being equal, we’d love to roll out this test. Evaluate conversion rate on users But before we do that, what we can do now is we can evaluate the conversion rate, and we do that based on user metrics. So these users are cookied. We can also set an analytics tag on them and say, “Okay, wherever they navigate around, how many of them end up converting?” Then we can evaluate the conversion rate based on whether they saw treatment A or treatment B. Because we’re looking at conversion rate, the audience size doesn’t exactly have to be the same. So the statistical analysis can take care of that fact, and we can evaluate the conversion rate on a user-centric basis. So then we maybe see that it’s -5% in conversion rate. We then need to evaluate, “Is this something we should roll out?” So step 1 is: Do we just roll it out? If it’s a win in both, then the answer is yes probably. If they’re in different directions, then there are couple things we can do. Firstly, we can evaluate the relative performance in different directions, taking care that conversion rate applies generally across all channels, and so a relatively small drop in conversion rate can be a really big deal compared to even an uplift in organic traffic, because the conversion rate is applying to all channels, not just your organic traffic channel. But suppose that it’s a small net positive or a small net negative. What we can then do is we might get to the point that it’s a net positive and roll it out. Either way, we might then say, “What can we take from this?What can we actually learn?” So back to our example of the content. We might say, “You know what? Users like this cleaner version of the page with apparently less content on it.The search engines are clearly relying on that content to understand what this page is about. How do we get the best of both worlds?” Well, that might be a question of a redesign, moving the layout of the page around a little bit, keeping the content on there, but maybe not putting it front and center to the user as they land right at the beginning. We can test those different things, run sequential tests, try and take the best of the SEO tests and the best of the CRO tests and get it working together and crucially avoid those situations where you think you’ve got a win, because your conversion rate is up, but you actually are about to crater your organic search performance. We think this is going to just be the more data-driven we get, the more accountable SEO testing makes us, the more important it’s going to be to join these dots and make sure that we’re getting true uplifts on a net basis when we combine them. So I hope that’s been useful to some of you. Thank you for joining me on this week’s Whiteboard Friday. I’m Will Critchlow from Distilled. Take care. Video transcription by Speechpad.com Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!... Read more...
- Twitter Releases its Official Marketing Calendar for 2019 by @MattGSouthern17th January 2019SEOADVERTISEMENT Twitter has released a new, free resource to help guide marketers’ social media strategies in 2019. The 2019 Twitter marketing calendar identifies highly anticipated events that will unfold throughout the year. In addition, Twitter estimates the number of Tweet impressions each of the events are expected to reach, based on internal data. Events in the calendar range from obvious to niche. Everything from Valentine’s Day to Talk Like a Pirate Day is contained in the calendar. Here’s an example of what it looks like: Marketers can use this information to capitalize on unique, once-a-year, opportunities to boost their reach. For example, pizza places may want to take advantage of the upcoming National Pizza Day on February 9. It’s estimated to generate 34M tweet impressions. Bars and restaurants may be able to sell more cocktails on February 22, National Margarita Day, which is estimated to generate 14M tweet impressions. Brands may find it worthwhile to tweet during the MTV VMAs on August 18, which is estimated to generate a whopping 2.5 billion tweet impressions. Those are just a few of the many events included in Twitter’s marketing calendar. To view the full calendar, download it here. More resources: Subscribe to SEJ Get our daily newsletter from SEJ’s Founder Loren Baker about the latest news in the industry!... Read more...
- New Study Reveals What People Are Buying Through Voice Assistants by @MattGSouthern17th January 2019SEOADVERTISEMENT A study of US consumers reveals how they’re using voice assistants, and what types of products they’re buying. OnBuy.com analyzed findings from ‘VoiceBot.AI’, who surveyed 1,203 U.S. consumers to better understand the products and services they buy the most using a voice-assistant. In addition, the study identifies consumers’ biggest likes and concerns about voice shopping. According to the survey data, 25% of respondents say everyday household items are the most ordered through voice-assistants. The next most common product purchases, according to 21% of respondents, are apparel and entertainment. Consumers are least likely to use a voice assistant to find local service providers, such as a hair cutting or dry-cleaning outlet, with only 3.52% currently doing so. The aspect U.S. consumers most like about using a voice-assistant to shop, according to 27% of respondents, is that they can do so hands-free. Another 20% of respondents say they appreciate the convenience of shopping with a voice assistant. Many US shoppers, 31% of respondents, say they’re not entirely comfortable with shopping through a voice assistant. Further, 23.35% of respondents don’t feel it is safe enough to disclose payment information over a voice assistant. Only 14.54% of consumers are confident enough to buy consumer electronics using a voice-assistant According to statistics from digital agency ‘Salmon,’ 55% of American consumers already claim to enjoy shopping via voice-activated devices. Cas Paton, the Managing Director of OnBuy.com commented: “Voice has established itself as the next major frontier in commerce… This study certainly shows that Americans are already using voice to research and purchase goods from several product and service categories. With the technology only set to improve, voice search will gradually evolve to provide a seamless experience and become a reliable shopping avenue for consumers.” More Resources: Subscribe to SEJ Get our daily newsletter from SEJ’s Founder Loren Baker about the latest news in the industry!... Read more...

WEBSITE DESIGN AND SEO MARKETING PROFESSIONALS IN BOCA RATON, ST. LOUIS

WEB DEVELOPMENT

SEO & MARKETING

WEBSITE & EMAIL HOSTING

SEO, Online Marketing, Palm Beach, St. Louis, Boca Raton!

Develop A Logical Plan

Design For Success

Perfection

Professional Web Design

Get In Touch