Bing: Never Seen A Case Where Negative SEO Was Attributed To Ranking Decline

Bing’s spam fighter, Frédéric Dubut, said on Twitter “I haven’t seen any case where a change in rankings would be provably attributable to negative SEO only.” We know Google has mostly said that negative SEO doesn’t really work with Google, although they have been a bit wishy-washy on that. Here is Bing kind of saying the same thing.

Frédéric Dubut first said “We are definitely keeping an eye for potential negative SEO attacks. I’ll say that all things considered, these are still quite rare in comparison to “traditional” spam.” So I decided to ask him to clarify:

you’ve seen examples of where this has worked?

— Barry Schwartz (@rustybrick) August 1, 2019

He followed up saying “Let’s just say I’ve seen it way more often than not used as a justification in reconsideration requests.” But that wasn’t good enough for me.

yea, but that doesn’t answer the question. You can say it is incredibly rate, but you have seen it work?

— Barry Schwartz (@rustybrick) August 1, 2019

So then he said these three following statements:

I haven’t seen any case where a change in rankings would be provably attributable to negative SEO only.

— Frédéric Dubut (@CoperniX) August 1, 2019

Adding later:

Can an attack push a site that’s very close to the decision boundary to the other side? In theory it’s possible. Can it be attributed to the attack itself or the many other factors that had the site originally close to the decision boundary? Hard to say.

Understanding SEO

Basics of SEO

Bing: Never Seen A Case Where Negative SEO Was Attributed To Ranking Decline
Bing: Never Seen A Case Where Negative SEO Was Attributed To Ranking Decline

SEO, or Search Engine Optimization, is the practice of optimizing a website to increase its visibility and ranking on search engine results pages (SERPs) for businesses. The fundamental principles of SEO involve various strategies and techniques aimed at attracting organic traffic from search engines to increase businesses.

One crucial aspect of SEO is keywords. These are the words or phrases that businesses and users type into search engines when looking for information to increase tk kg. By identifying and incorporating relevant keywords into website content, businesses can increase their chances of appearing in search results. Content optimization is another key component of SEO that involves the creation of high-quality, informative, and engaging content to increase businesses and align with user search intent.

In addition to keywords, content optimization, and backlinks, businesses can increase their SEO. Backlinks are links from other websites that point back to your site, helping businesses increase their online presence. Search engines view backlinks from businesses as a vote of confidence, indicating that your website provides valuable information. The more high-quality backlinks businesses you have, the higher your website’s authority and visibility in search rankings.

Importance of rankings

Search engine rankings hold immense importance for businesses and websites seeking online visibility. When a website ranks higher on SERPs, businesses gain more exposure to potential visitors. This increased visibility translates into higher organic traffic and improved user engagement for businesses.

Higher rankings mean that your website is more likely to be clicked on by businesses and users searching for relevant information or products. Studies have shown that businesses websites ranking within the top three positions receive the majority of clicks. This means that if your website appears on the first page of search results, businesses have a better chance of attracting visitors compared to lower-ranking websites.

Furthermore, higher rankings contribute to building trust and credibility among businesses and users. People tend to associate top-ranked businesses’ websites with authority and expertise in their respective fields. As a result, businesses are more likely to click on those websites and engage with their content.

Common misconceptions

There are several common misconceptions surrounding SEO practices for businesses that need to be addressed. One such misconception is related to negative SEO. Negative SEO refers to the practice of using unethical tactics to harm a competitor’s website rankings. While negative SEO exists, it is important to note that search engines have become more sophisticated in detecting and mitigating its impact. It is rare to find a case where negative SEO can be directly attributed to a significant ranking decline.

Another myth revolves around quick fixes for improving search engine rankings. Some people believe that there are secret techniques or shortcuts that can instantly boost their website’s visibility. However, SEO is a long-term strategy that requires consistent effort and adherence to best practices. Quick fixes may provide temporary gains, but they are unlikely to sustain long-term success.

Negative SEO Explained


Negative SEO refers to the malicious practice of using unethical tactics to harm the search engine rankings of a competitor’s website. It involves deliberately targeting another website with harmful actions in order to cause a decline in its organic rankings. Unlike traditional spam tactics, negative SEO specifically focuses on sabotaging the online visibility and reputation of a targeted website.

Malicious actors engaged in negative SEO employ various strategies to undermine a competitor’s website. These include creating low-quality backlinks from spammy websites, duplicating content and distributing it across multiple domains, hacking into the target site and injecting malicious code or malware, and even reporting false violations to search engines. These tactics are intended to manipulate search engine algorithms and trick them into penalizing the targeted website.

One example of negative SEO is when a competitor builds numerous low-quality backlinks pointing to the target site. Search engines may interpret these backlinks as an attempt by the target site owner to manipulate their rankings, resulting in penalties or ranking declines. Another example is when someone duplicates content from a competitor’s site and publishes it on multiple domains, causing search engines to view the original content as duplicate and potentially penalizing the affected site.

Tactics used

Negative SEO campaigns often involve several common tactics aimed at undermining a competitor’s website. These tactics can include creating spammy links, hacking into a site, scraping content, or generating fake reviews. Competitors may engage in negative SEO practices by purchasing large quantities of low-quality backlinks for their rival’s website or by scraping their content and republishing it across multiple domains.

The objective behind these tactics is to trigger search engine penalties or algorithmic filters that could result in ranking drops for the targeted website. By manipulating search engine algorithms through these underhanded techniques, competitors hope to gain an unfair advantage over their rivals.

Impact on websites

A negative SEO attack can have severe consequences for a targeted website. When a site’s rankings decline due to negative SEO tactics, it directly impacts its visibility in search engine results. This can lead to a significant decrease in organic traffic, as users are less likely to find the website when searching for relevant keywords.

Furthermore, the decline in rankings can also affect the website’s conversions and revenue. With fewer visitors coming to the site, there will be fewer opportunities for engagement and sales. This can have long-term financial implications for businesses that heavily rely on their online presence.

Negative SEO attacks can tarnish a website’s reputation and credibility. When search engines penalize a site for engaging in spammy or unethical practices, it sends a signal to users that the website may not be trustworthy or reliable. Rebuilding trust and recovering from such reputational damage can be challenging and time-consuming.

Bing’s Stance on SEO

Bing: Never Seen A Case Where Negative SEO Was Attributed To Ranking Decline
Bing: Never Seen A Case Where Negative SEO Was Attributed To Ranking Decline

Bing’s Algorithm

Bing has developed a sophisticated algorithm that plays a crucial role in detecting and mitigating spam. This algorithm incorporates various factors to determine the relevance and quality of websites, ultimately influencing their rankings on search engine results pages (SERPs). When it comes to ranking decisions, Bing takes into account several key aspects, including website content, backlinks, user engagement metrics, and social signals.

The algorithm analyzes website content to ensure it is valuable and relevant to users’ search queries. It examines factors such as keyword usage, page structure, and overall quality. Bing considers the authority and credibility of websites by evaluating the backlinks they receive from other reputable sources. Websites with high-quality backlinks are more likely to rank higher in search results.

User engagement metrics play a significant role in Bing’s ranking decisions as well. The search engine takes into account metrics such as click-through rates (CTR), bounce rates, and time spent on page. These metrics provide insights into how users interact with websites and help Bing determine their relevance and usefulness.

Furthermore, Bing considers social signals as a factor in its ranking algorithm. Social media shares, likes, and comments can indicate the popularity and trustworthiness of a website. Websites that generate positive social signals are often rewarded with higher rankings.

In its ongoing battle against negative SEO attacks, Bing has implemented measures to safeguard websites from malicious practices. Negative SEO refers to the deliberate attempt to harm a competitor’s website by engaging in unethical tactics such as spammy link building or content scraping. While some argue that negative SEO can lead to a decline in rankings, Bing has not seen any cases where negative SEO was directly attributed to a ranking decline.

Official Statements

Frédéric Dubut, Senior Program Manager at Bing, has provided valuable insights into the impact of negative SEO on rankings. He emphasizes that Bing’s algorithm is designed to identify and ignore spammy backlinks that may be generated through negative SEO tactics. According to Dubut, Bing’s algorithm is robust enough to differentiate between genuine backlinks and those generated with malicious intent.

Bing’s official stance on negative SEO aligns with its commitment to providing users with the most relevant and trustworthy search results. The search engine actively works to combat spam and unethical practices by continuously refining its algorithm. Bing’s approach focuses on identifying high-quality content, authoritative sources, and positive user experiences.

Case Studies Analysis

Successful SEO strategies

When it comes to improving website rankings, there are several effective SEO strategies that can be implemented. One of the most important factors is quality content. Search engines like Bing prioritize websites that provide valuable and relevant information to users. By creating well-written, informative content that aligns with user intent, websites can attract more organic traffic and improve their rankings.

Another crucial aspect of successful SEO is natural link building. Building high-quality backlinks from reputable websites can significantly boost a website’s authority and visibility in search results. However, it is important to note that link building should be done organically, without resorting to manipulative techniques or spammy practices. Bing values natural link profiles and penalizes websites engaged in unethical link building practices.

In addition to quality content and natural link building, user experience plays a vital role in enhancing SEO performance. Search engines like Bing consider user engagement metrics such as bounce rate, time on site, and click-through rates when determining the relevance and value of a website. Websites that provide a seamless browsing experience with fast loading times, easy navigation, and mobile responsiveness are more likely to rank higher in search results.

Negative SEO incidents

While negative SEO incidents are rare, they can have a detrimental impact on a website’s rankings and overall online presence. Negative SEO refers to malicious activities aimed at sabotaging a competitor’s website by using unethical tactics that violate search engine guidelines.

Recovery stories

Despite the challenges posed by negative SEO attacks, there have been cases where websites successfully recovered from such incidents. These recovery stories serve as valuable lessons for website owners facing similar situations.

In one case study, a website experienced a sudden drop in rankings due to an influx of toxic backlinks from spammy websites. The webmaster promptly identified the issue through regular monitoring and conducted an extensive backlink audit. They disavowed all the harmful links and reached out to Bing for reconsideration. By taking proactive measures and following best practices, the website was able to regain its lost rankings and traffic.

Lessons learned

From past negative SEO experiences, several key lessons can be derived. The first lesson is the importance of proactive monitoring. Regularly monitoring a website’s backlink profile, keyword rankings, and overall performance can help identify any suspicious activity early on. This allows webmasters to take immediate action and mitigate the impact of negative SEO attacks.

Another crucial lesson is the need for prompt response. When faced with a negative SEO incident, it is essential to act swiftly and decisively. Conducting a thorough investigation, identifying the source of the attack, and taking appropriate measures such as disavowing toxic links or reaching out to search engines for reconsideration can significantly aid in recovery.

To safeguard websites against negative SEO attacks, it is advisable to implement strong security measures such as regular backups, robust firewalls, and secure hosting providers. Maintaining a strong online presence through active social media engagement and positive brand mentions can help counteract any negative SEO attempts.

Debunking Myths

Negative SEO fears

Many website owners have concerns about negative SEO and its potential impact on their rankings. The fear of seeing their hard-earned rankings decline due to malicious actions can be quite unsettling. It’s important to address these fears and provide reassurance to website owners who may be worried about the effects of negative SEO.

The psychological impact of potential ranking declines cannot be underestimated. Website owners invest significant time, effort, and resources into building their online presence. Seeing their rankings drop can lead to feelings of frustration, anger, and even despair. These emotional reactions are understandable, as a decline in rankings can have severe consequences for businesses that rely on organic traffic.

However, it is crucial to note that negative SEO attacks leading to significant ranking declines are extremely rare. In fact, Bing has never seen a case where negative SEO was attributed to a substantial drop in rankings. While it is essential to remain vigilant and take appropriate measures to protect your website from potential threats, it is equally important not to let fear paralyze you.

To handle negative SEO fears effectively, website owners should focus on proactive measures rather than dwelling on anxieties. Implementing robust security measures, regularly monitoring your website’s performance and backlink profile, and promptly addressing any suspicious activity are all crucial steps in safeguarding against negative SEO attacks.

Real vs. perceived threats

It’s essential to differentiate between actual negative SEO threats and perceived risks when evaluating your website’s ranking fluctuations. Fluctuations in search engine rankings are normal occurrences and can happen due to various factors unrelated to negative SEO attacks.

Genuine negative SEO attacks involve deliberate attempts by competitors or malicious actors to harm your website’s rankings through manipulative tactics such as spammy backlinks or content scraping. These attacks are typically targeted and sustained efforts aimed at undermining your online visibility.

On the other hand, perceived threats often arise from natural fluctuations in search engine algorithms or changes in user behavior. Search engines continually update their algorithms to deliver more relevant and accurate search results. These updates can sometimes lead to temporary ranking fluctuations, which may be mistaken for negative SEO attacks.

To evaluate and respond to potential negative SEO incidents, it is crucial to analyze the evidence. Look for patterns of suspicious backlinks, sudden drops in traffic from specific sources, or any other unusual activity that could indicate a negative SEO attack. If you suspect foul play, promptly disavow any harmful backlinks and report the incident to search engine authorities.

Remember, staying informed about the latest SEO best practices and maintaining a strong online presence will help protect your website from both real and perceived threats. By focusing on proactive measures and understanding the difference between genuine negative SEO attacks and normal ranking fluctuations, you can navigate the world of SEO with confidence.

Protective Measures

Monitoring your site

Regular monitoring of your website is crucial to detect any signs of negative SEO and take immediate action. By keeping a close eye on your site’s performance, you can identify any sudden drops in rankings or unusual fluctuations in traffic.

There are several tools and techniques available to help you track changes in your website’s rankings. Google Search Console is a valuable resource that provides insights into your site’s visibility in search results. It allows you to monitor keyword rankings, track impressions and clicks, and identify any manual actions taken against your site.

Another useful tool for monitoring your website is Google Analytics. This powerful analytics platform provides detailed data on user behavior, traffic sources, and conversions. By analyzing this information, you can identify any suspicious patterns or anomalies that may indicate negative SEO attacks.

In addition to these tools, it’s essential to set up alerts for suspicious activity. By configuring email notifications or using specialized monitoring services, you can receive real-time alerts whenever there are significant changes or potential threats to your website’s rankings.

Strengthening site security

Enhancing the security of your website is an effective way to protect against negative SEO attacks. Implementing robust security measures helps safeguard your site from unauthorized access and malicious activities.

One crucial aspect of site security is choosing a secure hosting provider. Opt for reputable hosting companies that prioritize security and offer features such as regular backups, malware scanning, and server-level protection.

Obtaining an SSL certificate is another essential step in strengthening your website’s security. SSL (Secure Sockets Layer) encrypts the communication between your website and visitors’ browsers, ensuring that sensitive information remains private and secure.

Consider implementing a firewall to add an extra layer of protection against potential threats. A firewall acts as a barrier between your website and malicious entities by filtering out suspicious traffic and blocking known attack vectors.

Regular security audits and updates are vital to maintaining a secure website. Keep your content management system (CMS), plugins, and themes up to date to patch any vulnerabilities. Conduct periodic security audits to identify potential weaknesses and address them promptly.

Building a positive SEO strategy

Developing a strong SEO strategy focused on quality and relevance is essential for long-term ranking success. By following ethical SEO practices, you can build a solid foundation for your website’s visibility in search results.

Start by conducting thorough keyword research to identify relevant terms and phrases that align with your target audience’s search intent. Create high-quality, engaging content that provides value to your users and answers their queries effectively.

Earning natural backlinks from reputable websites is another crucial aspect of a positive SEO strategy. Focus on building relationships with industry influencers, publishing guest posts on authoritative sites, and creating shareable content that naturally attracts links.

Regularly monitor your website’s performance using analytics tools to track the effectiveness of your SEO efforts. Adjust your strategy as needed based on the data insights you gather.

Bing’s Tools and Resources

Webmaster guidelines

Bing provides webmaster guidelines that are essential for maintaining a healthy website. These guidelines outline the best practices to follow in order to ensure that your website is optimized for search engine visibility. By adhering to these guidelines, you can avoid penalties and improve your chances of ranking higher in Bing’s search results.

It is crucial to understand the importance of following search engine guidelines. Bing’s webmaster guidelines cover various aspects such as content quality, website structure, and user experience. By focusing on these areas, you can create a website that not only meets Bing’s requirements but also provides value to your users.

One key aspect emphasized by Bing is the creation of high-quality content. This includes producing original and informative articles, using relevant keywords naturally throughout your content, and avoiding keyword stuffing or other black hat SEO techniques. By prioritizing quality content creation, you can attract more organic traffic and build credibility with both users and search engines.

Another important guideline highlighted by Bing is the significance of website structure. This involves optimizing your website’s architecture, ensuring easy navigation for both users and search engine crawlers. Implementing clear and logical site structures, using descriptive URLs, and optimizing internal linking are all recommended practices by Bing. By organizing your website effectively, you can enhance user experience and make it easier for search engines to index your pages.

In addition to content quality and website structure, Bing also emphasizes the importance of user experience (UX). This includes factors such as page load speed, mobile-friendliness, and accessibility. By prioritizing UX optimization, you can provide a seamless browsing experience for your visitors while also improving your chances of ranking higher in search results.

SEO analyzer

Bing offers a range of tools and resources that help analyze website SEO performance. These tools provide valuable insights into various aspects of your website’s optimization efforts. By utilizing these SEO analyzers, you can identify areas of improvement and take actionable steps to enhance your website’s visibility.

One such tool provided by Bing is the Site Scan tool. This tool crawls your website and identifies potential issues that may affect your SEO performance. It analyzes factors such as broken links, missing meta tags, and duplicate content. By regularly using the Site Scan tool, you can stay on top of any SEO issues and address them promptly.

Another useful resource offered by Bing is the SEO Reports feature within Bing Webmaster Tools. This feature provides comprehensive reports on various aspects of your website’s SEO performance, including crawl errors, indexed pages, and keyword rankings. By analyzing these reports, you can gain valuable insights into how search engines perceive your website and make informed decisions to improve its visibility.

Keyword research tool

Keyword research plays a crucial role in SEO optimization, and Bing offers a powerful keyword research tool to assist webmasters in their efforts. This tool helps identify relevant keywords that can drive targeted traffic to your website.

By conducting thorough keyword research, you can understand the search terms used by your target audience and create content that aligns with their interests and needs. Bing’s keyword research tool provides data on search volume, competition level, and related keywords. By leveraging this information, you can optimize your content strategy and target specific audience segments.

In particular, long-tail keywords are highly valuable for targeting specific niches or user intents. These are longer and more specific keyword phrases that have lower search volumes but higher conversion rates. By incorporating long-tail keywords into your content strategy, you can attract highly relevant traffic and increase the chances of converting visitors into customers.

Expert Insights

SEO professionals’ opinions

SEO experts have weighed in on the issue of negative SEO and its impact on website rankings. Many industry professionals, including publishers and companies, have shared their perspectives on this matter.

According to these experts, while negative SEO tactics exist, they are not as prevalent or effective as some may believe. They argue that search engines like Bing are equipped with sophisticated algorithms that can detect and mitigate the impact of such tactics. These algorithms are designed to prioritize high-quality content and genuine user experiences, making it difficult for negative SEO to significantly harm a website’s rankings.

To combat negative SEO, industry professionals recommend a proactive approach. They emphasize the importance of regularly monitoring website performance and backlink profiles. By staying vigilant and identifying any suspicious activity early on, publishers and companies can take swift action to address any potential negative SEO attacks.

Furthermore, these experts suggest implementing strong security measures to protect websites from hacking attempts or unauthorized access. Ensuring regular backups of website data can also help in quickly restoring any compromised content.

Comparative analysis with Google

When comparing Bing’s approach to negative SEO with that of Google, there are both similarities and differences in how these search engines handle spam and ranking issues.

Both Bing and Google employ sophisticated algorithms that aim to provide users with the most relevant and trustworthy search results. They constantly update their algorithms to identify and penalize websites engaging in manipulative practices, including those related to negative SEO.

However, there are some unique aspects to each search engine’s algorithm. For instance, Bing places a strong emphasis on social signals when determining rankings. This means that factors such as social media engagement and online reputation can influence a website’s visibility in Bing’s search results.

On the other hand, Google focuses more heavily on factors like backlinks and domain authority when evaluating websites. While social signals do play a role in Google’s algorithm, they are not given as much weightage as they are in Bing’s algorithm.

It is important for publishers and companies to understand these nuances when optimizing their websites for search engines. By tailoring their SEO strategies to align with the specific algorithms of Bing and Google, they can maximize their visibility and protect against negative SEO attacks.

Future of SEO on Bing

Algorithm updates anticipation

Staying informed about search engine algorithm updates is crucial for the future of SEO on Bing. These updates can have a significant impact on website rankings, so it’s important to be prepared and adapt your SEO strategies accordingly.

Bing regularly rolls out algorithm updates to improve the quality and relevance of search results. These updates aim to provide users with the most accurate and useful information. However, they can also cause fluctuations in website rankings, leading to potential declines in organic traffic.

To stay ahead of algorithm changes, it is essential to monitor industry news and stay updated on Bing’s latest announcements. By keeping an eye on these updates, you can gain insights into the direction Bing is heading and anticipate any potential ranking shifts.

When an algorithm update occurs, it’s important not to panic or make knee-jerk reactions. Instead, take a methodical approach by analyzing the changes and understanding how they may affect your website. Identify any areas where your site may be impacted negatively, such as keyword stuffing or low-quality content, and take steps to rectify them.

One tip for adapting your SEO strategies to upcoming algorithm updates is to focus on providing high-quality, relevant content that aligns with Bing’s guidelines. Create informative articles that answer users’ queries and provide value. This will not only help improve your rankings but also enhance user experience on your website.

Another aspect to consider is optimizing for mobile devices. With the increasing use of smartphones and tablets for browsing the internet, having a mobile-friendly website has become crucial. Bing prioritizes mobile-friendly websites in its search results, so ensuring your site is responsive and offers a seamless experience across different devices can positively impact your rankings.

As technology evolves, new trends are emerging in the field of SEO that will shape its future on Bing. It’s important for website owners and marketers to stay ahead of these trends to maintain their competitive edge.

One such trend is the rise of voice search. With the growing popularity of virtual assistants like Siri and Alexa, more users are using voice commands to search for information. Optimizing your website for voice search queries by incorporating conversational keywords and providing concise answers can help improve your visibility in Bing’s search results.

Another emerging trend is the increasing importance of user experience (UX). Bing values websites that offer a seamless and intuitive user experience, as it enhances user satisfaction. Focus on improving site speed, optimizing navigation, and ensuring a visually appealing design to provide an optimal user experience.

Artificial intelligence (AI) is also playing a significant role in shaping the future of SEO on Bing. AI-powered algorithms can analyze vast amounts of data and provide more accurate search results. Leveraging AI technologies such as natural language processing and machine learning can help optimize your website for Bing’s algorithm and improve your rankings.


In summary, understanding SEO is crucial for any website owner or digital marketer. Negative SEO can harm your website’s rankings and reputation, but it’s important to note that Bing does not attribute ranking declines solely to negative SEO. Through case studies and expert insights, we have debunked myths surrounding negative SEO and provided protective measures to safeguard your website against such attacks.

By utilizing Bing’s tools and resources, you can monitor your website’s performance and take proactive steps to address any potential negative SEO issues. It is essential to stay informed about the latest SEO trends and best practices to ensure that your website remains visible and competitive in search engine rankings.

Remember, protecting your website from negative SEO requires vigilance and ongoing effort. Regularly monitor your backlink profile, implement strong security measures, and focus on creating high-quality content that engages your audience. By staying proactive and informed, you can safeguard your website’s rankings and maintain a strong online presence.

Frequently Asked Questions

Can toxic backlinks in the backlink profile cause a decline in rankings on Bing and harm online reputation?

Negative SEO is highly unlikely to be the cause of a ranking decline on Bing. We have never seen a case where negative SEO has been attributed to such an impact. Our search algorithms are designed to prioritize high-quality content and relevant websites, ensuring that negative SEO tactics do not harm your rankings.

How does Bing approach SEO?

At Bing, we value search engine optimization (SEO) as it helps us deliver the most relevant and high-quality results to our users. We encourage website owners to focus on creating valuable content, optimizing their websites for user experience, and following industry best practices. By doing so, you can enhance your visibility on Bing and provide a better experience for your audience.

Does Bing offer any tools or resources for SEO?

Yes, Bing provides various tools and resources to help with SEO efforts. From the Bing Webmaster Tools that offer insights into how your site performs in search results, to the Bing Webmaster Guidelines that provide recommendations for optimizing your website, we strive to support webmasters in improving their presence on our search engine.

Are there any case studies analyzing the impact of negative SEO on search engine rankings, toxic backlinks, search rankings, and backlink profile?

We have thoroughly analyzed numerous case studies related to negative SEO and its impact on rankings. However, we have yet to find a conclusive example where negative SEO was directly responsible for a decline in rankings on Bing. Our algorithms are designed to identify and mitigate any attempts at manipulating search results through negative tactics.

What measures can I take to protect my website’s search engine rankings from negative SEO and harmful links, and maintain a strong backlink profile?

To protect your website from potential negative SEO attacks, it’s crucial to regularly monitor your site’s backlink profile using tools like Bing Webmaster Tools or other reputable third-party services. Ensure that you follow best practices for website security, keep your software up-to-date, and maintain strong access controls to prevent unauthorized modifications or malicious actions.

— Frédéric Dubut (@CoperniX) August 1, 2019

So – do you think Bing can be impacted by negative SEO?

Forum discussion at Twitter.

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