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Website Design

Full Funnel Testing: SEO & CRO Together – Whiteboard Friday

Posted by willcritchlow Testing for only SEO or only CRO isn’t always ideal. Some changes result in higher conversions and reduced site traffic, for instance, while others may rank more highly but convert less well. In today’s Whiteboard Friday, we welcome Will Critchlow as he demonstrates a method of testing for both your top-of-funnel SEO…

What’s new in Scratch 3.0, a programming language designed for kidsWhat’s new in Scratch 3.0, a programming language designed for kids

In 2013, the MIT Media Lab started creating a new version of Scratch, a graphical, block-based programming language used by tens of millions of kids to create and share interactive stories, games and animations. We partnered with the Media Lab on this new version of the language—Scratch 3.0—and the Google Blockly team developed the programming…

How an IT support certificate transforms careersHow an IT support certificate transforms careers

Yvonne, from Vallejo, CA, has never been one to shy away from a challenge. She’s been through 23 surgeries and a permanent tracheostomy, home-schooled two sons with learning disabilities, and put five children through college. But after her kids all graduated, she faced another challenge: what to do next.  She had always valued the importance…

Your Guide to Video Marketing: Crack the Video Code [Infographic]

Video is becoming a progressively more important component of online marketing strategy. But a key part to creating a successful video strategy is to know whom you’re targeting. The team at digital marketing and analytics training company Digital Vidya put together an infographic that explores the power of video marketing and offers some best-practices to…

Google Search Console for small businesses [Video]

What’s changed in the new Google Search Console? And how might those changes affect us? In this article, contributor Mike Zima gives us a text / video combo showing us around the updated Search Console. Specifically we explore how these updates can be beneficial to small businesses. Watch the nine minute video here, or read…

We’d have more quantum computers if it weren’t so hard to find the damn cables

Blake Johnson spends a lot of time thinking about things like superconducting cables and supercooled refrigerators. As the vice president of quantum engineering at Rigetti Computing, a startup that makes quantum computers, Johnson is responsible for finding and acquiring the components needed to put the machines together. Recommended for You It’s challenging, because what was once an…

How to Implement a National Tracking Strategy

Posted by TheMozTeam Google is all about serving up results based on your precise location, which means there’s no such thing as a “national” SERP anymore. So, if you wanted to get an accurate representation of how you’re performing nationally, you’d have to track every single street corner across the country. Not only is this…

Cloud Covered: 6 things you might have missed from Google Cloud last yearCloud Covered: 6 things you might have missed from Google Cloud last year

What was new with Google Cloud in 2018? Well, it depends on what particular cloud technology you’re interested in. There was plenty of news on the AI and machine learning front, along with developments on a variety of enterprise cloud components. The open cloud community continued to be a thriving place to collaborate, and Google…

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