If you’re looking for ways to get better page results through Google Ads, you’ve come to the right place. We are High-Level Studios, leaders in Website Design, SEO, and Digital Marketing, and today we will tell you about three of the most important factors that determine the success of a Google Ads campaign.
If you want to get top placement on the results page, it is crucial that you understand and apply these concepts. If you manage to capture the essence of these tips, we can guarantee that you will soon be able to obtain better page results.
SEO and Google Ads Advertising Are Complementary
Search engine optimization using tried and true SEO techniques is not a substitute for fully implemented ad campaigns using Google Ads.
Remember that SEO, or search engine optimization, is a method that is oriented towards an editorial style; that is to say, SEO is best suited to meet the demand for information that is requested by a user on a search engine. This information request may be about a product, service, or company.
On the other hand, a Google Ads campaign seeks, under most circumstances, to get the user to perform an active role within your page; that is to say, fill out a form, press the “Call” button, or make a purchase.
Both of these concepts are complementary, but neither is a substitute for the other. The best results will be yielded by a Google Ads campaign that is supported by a well-executed SEO plan.
Have a Clearly Defined Objective
Now that we have established that the ultimate goal for a Google Ads campaign is to get the user to perform a specific action on your landing page, it is imperative that we learn to define these actions early on in the planning stages of the campaign.
If you want your potential customer to place a call, fill a form, make a purchase, etc. you must define this action and make subsequent adjustments to your campaign’s budget and schedule.
Thankfully, one of the biggest advantages of using Google Ads is the sheer amount of metrics and data that Google provides. Analyzing your customers’ actions within your page will become necessary.
Semantics, or Context, Is Everything
When we talk about the semantics of your ad campaign, we refer to its context. That is, the meaning of a keyword, and the potential variations that affect that meaning as the campaign evolves over time.
Say you have determined that the word RESTAURANT is a relevant keyword for your specific campaign. You must understand that the context of this keyword will vary by location, time of day, and even date.
For example, users searching for the keyword RESTAURANT near noon are likely in search of places that can deliver food to their workplaces. Yet, users searching for RESTAURANT in the evening are likely looking for places in which to have a sit down meal after leaving work.
As such, it is crucial that you learn to assess the context behind your chosen keywords so that your Google Ads campaign can be more effective.
High-Level Studios in Boca Raton, understands that these concepts can be difficult to grasp at first. As such, our expert website designers and digital marketers can help you navigate the complex world of Google Ads so that your return on investment is immediate and, most importantly, substantial.