Author: hls1

Creating A Profitable PPC Campaign in Today’s Market

Creating A Profitable PPC Campaign in Today’s Market If you’re using Google AdWords for PPC (pay-per-click) and not seeing the results you were hoping for, the problem might be in the details. Like all other digital marketing tools, PPC is ever-changing and needs constant management and maintenance in order to be effective. Using AdWords is a great way to quickly drive traffic to your site, but if you are not using it correctly, then you will not get the conversions you expected. Trends change rapidly, but using PPC can still bring a substantial Return on Ad Spend(ROAS) if you apply the following tips: Stick to Your Plan It’s very tempting to keep going back to make changes to your campaign after you’ve started it. However, when you get fixated on certain scenarios, you can lose sight of the big picture and harm your campaign. Not having a plan at all is even worse and also very common. A good plan will address who your target audience is, how to reach them, seasonal sales, and your budget. It is important that the right people see your PPC ads to make conversions, otherwise you’re just throwing your money away. Google Ads allows you customize who sees your ads by letting you know where they live, what their interests are, what apps they use, and what they search for. You can further customize the ad towards the right people with “custom intents” and “custom affinities”. Once you’ve got your target audience, use specific keywords to direct them to your site. It is vital that you chose your keywords wisely as you will have a lot of competition for the most popular ones. Take your time to brainstorm and write down a list of keywords that you think potential buyers will use to find your service or product. Make sure to use negative keywords as well so you avoid visitors searching for something else that may be related to your keywords. Using a mix of head terms and long tail keywords can give you a good balance. Remember, every click costs you money. Use Metrics This is another very useful tool for improving your PPC campaign that many people fail to use. If you don’t know what is working and what is not, you’ll never be able to get the full potential out of your investment. Google Analytics offers some great dashboards that provide all the information you need to optimize your ads. Find out which ad campaigns are performing the best for traffic and conversions, what content is the most popular, and which pages have the highest bounce rate. Our skilled online marketing team at High Level Studios LLC have created successful PPC campaigns for big and small businesses alike. As a web design team from the Boca Raton, St. Louis area, we understand how to use a combination of SEO (Search Engine Optimization) and PPC to increase your site’s ranking and ROI. Let us create and manage your next digital marketing campaign and bring your business to the next level! Copyright 2020 High Level Studios LLC.

5 PPC Tips to Improve Your Google AdWords Campaign

5 PPC Tips to Improve Your Google AdWords Campaign Creating an effective PPC campaign can be the best thing you do for your business. Google AdWords has made it easy to use and understand, but that also means that you are going to have a lot of competition. In fact, Google takes in almost 80% of all money spent on search ads in the US. The more you learn about how to use this amazing tool for your digital marketing campaign, the better off you’ll be. Here a list of some of the best tips and tricks to get the best results: Choose Your Bid Strategy: It is vital that you pick a bid strategy that aligns with your goals in order to get the most out of your money. Conversion-Based Strategies – CPA (Cost Per Acquisitions), ROAS (Return On Ad Spend), Maximize Conversions, and ECPC (Enhanced Cost-Per-Click) Impression-Based Strategies – Target Search Page, vCPM (Cost Per Thousand Impressions), and Target Outranking Interaction or View-Based – CPV (Cost Per View Bidding) Click-Based – CPC (Cost Per Click) and Maximize Slicks Rotate Ads: It’s always a good idea to have more than one ad for your online marketing campaign as it allows you to take advantage of more keywords. Google AdWords provides four rotation options to optimize your ads: Conversions – Ads that lead to higher conversions will be shown more. Clicks – Ads that lead to more clicks will be shown more often in the future. Even Rotation – Each add will be given the same amount of exposure regardless of the results. After a 90-day period, they’ll get optimized for conversions or clicks. Indefinite Rotation – Works like even rotation except nothing changes after the 90-day period. Picking the Right Time – Once you’ve figured out who your target audience is and where they are located, you need to figure out when to show your PPC ads. It’s not that difficult if your trying to reach other businesses, but its another story when trying to target your audience. One way to get the information you need is by scheduling your ads to run throughout the day for several days, and then check your reports for the most active times. Create Ads for Mobile Devices – More and more people are using their mobile device to look for information, goods, and services. With this in mind, Google AdWords offers enhanced campaign capabilities that let you target your ads towards certain devices. Since ads can look different from one device to another, it’s a good idea to create PPC ads that are mobile friendly for a better user experience. Include Ad Extensions – Ad extensions are a great way to provide people with information about your business. They typically include address, contact number, and landing page links. They give your ad more exposure on SERPS and usually boosts CTR.   The team at High Level Studios LLC have more than 20 years of experience creating highly successful PPC campaigns, SEO, and website designs. It doesn’t matter if you live in the Boca Raton, St. Louis area or not, we work with anyone, anywhere, to help them achieve their goals.     Copyright 2020 High Level Studios LLC.

Top 10 Google Analytics SEO Dashboards for Successful Online Marketing

Top 10 Google Analytics SEO Dashboards for Successful Online Marketing As anyone in the online marketing business will tell you, SEO is the key to success. It is the best way to drive organic traffic to your website and boost your rankings on search engines. It is also the best way for people to easily find what they are looking for on the internet. Not too long ago, SEO was all about using the right keywords, but it has become much more complicated in the last couple years. Digital marketing is an ever-changing business and SEO has become a full-time job. But SEO only works if you are using it right. The best way to see if your marketing strategy is actually working is by use Google Analytics SEO dashboards. Here is a list of the top 10 Google Analytic SEO Dashboards: Google Analytics Basic Dashboard: This dashboard lets you know who is visiting your website and where they came from. It also shows you where they are coming from and which ones are quality visitors. Google Analytics Executive Board: This is great for people who want to see the overall performance, including visitor conversion, how long someone stays on the site, and how many visitors come back to the site. Google Analytics Content Marketing Dashboard: Is your content effective. This dashboard will answer that question by providing metrics on the most popular pages, which pages lead to the most conversions, and which pages are not being read. Google Analytics Digital Marketing Dashboard: Want to know who is visiting your page, what device they are using and where they come from? This dashboard will provide that information for you. Google Analytics Social Media Dashboard: Online marketing has become more focused on social media channels than ever before. This dashboard will show how many visitors are coming from social networks, which networks are bringing the most traffic, and what channels provide the most conversions. Google Analytics SEO Dashboard: This dashboard will let you know how good your SEO is working. It lets you know which keywords are working, which pages bring the most organic traffic, and which pages are the most popular. Google Analytics Goals Dashboard: This is great for finding out if your online marketing strategy is paying off. You can see which channels produce the most sales and leads. It also informs you of your customer’s location and what time the sales or conversions occurred. Google Analytics Mobile Dashboard: Want to know if your mobile marketing strategy is working? This dashboard will let you know how good your site looks to mobile visitors, which pages they visit the most, which device is used most, and if they convert to sales or not. Google Analytics Site Performance Dashboard: Find out how well your site is performing with this dashboard. You’ll find average loading time on both, mobile and web, in different countries. Google Analytics Ecommerce Dashboard: This dashboard will let you know what devices your customers are buying from, where are they referred from, and which products are selling. High Level Studios LLC has been creating successful online marketing campaigns for businesses in the Boca Raton area and all over the world. We are experts at website design, creating PPC campaigns, and SEO. Let us take your business to the next level! Copyright 2020 High Level Studios LLC.

Is SEO Still Important in the Modern Digital Marketing World?

Is SEO Still Important in the Modern Digital Marketing World? Advances in technology and the way we connect to each other have changed the way we live and the way companies market their goods and services to us. Today, businesses understand the benefits of using digital marketing and how their success depends on digital media, the internet, and other new technologies. Online marketing gives you the advantage of targeting a specific audience for a much lower cost than traditional marketing. However, running a profitable marketing campaign means knowing which digital tools to use, such as social media, email, PPC, and one of the most important tools, SEO. What is SEO? SEO, which means Search Engine Optimization, is the process of optimizing your site so its easier for search engines like Bing and Google to crawl, find, and categorize. Although SEO is a tool that has been around for a while, there is still no better way to get organic traffic to your site. However, getting your page ranked high in searches is not as easy as it once was. Search engines constantly change their algorithms, which means you’ll need someone who is experienced and understands the latest SEO techniques. As more and more businesses depend on digital marketing to grow their brand and reach their customer base, having an optimized website is more important than ever to remain competitive. Is SEO Still Effective? There was once a time when you could just stack your website’s content with a keyword and that would be enough to boost its rankings. Google has gotten wise to that approach and has since continued to update its search algorithm to reward quality content instead. Now you can get penalized for over-usage of keywords. So why do you need SEO? Because you still need to direct people to your site and content. Keywords are still relevant and it’s the best way to help people find your website, as long as they are used properly. SEO  is Still Important in the Modern Digital Marketing World SEO Significance Digital Marketing Impact SEO plays a crucial role in the world of digital marketing, specifically in optimizing websites for search queries. By understanding how SEO impacts digital marketing strategies and search queries, businesses can effectively optimize their online presence. Implementing SEO techniques allows companies to enhance their overall digital marketing performance and achieve better results. With the right SEO strategies in place, businesses can leverage the power of search engines to drive their digital marketing success. Rankings Boost One of the primary goals of SEO is to achieve higher rankings on search engine result pages (SERPs). By optimizing their websites for search engines, businesses can improve their visibility and credibility online. When a website appears higher in search engine rankings, it attracts more organic traffic and gains trust from users. Effective SEO strategies help businesses enhance their website authority and trustworthiness, leading to increased visibility and improved rankings. Visibility Enhancement SEO techniques are essential for enhancing online visibility. By implementing the right SEO practices, businesses can increase brand exposure and reach a wider audience. When a website ranks higher on search engine results, it becomes more visible to potential customers who are actively searching for relevant products or services. Improved visibility through SEO leads to increased organic traffic and greater opportunities for engagement with target audiences. Web Traffic Surge One of the key benefits of effective SEO is its ability to generate a surge in website traffic. By optimizing their websites for search engines, businesses can boost organic traffic significantly. When a website appears prominently in search engine results, it attracts more visitors who are likely to be interested in its offerings. Through targeted keywords and optimized content, businesses can drive more visitors to their site and increase their chances of conversion. SEO Components On-page Strategies To ensure that your website ranks well in search engine results, optimize your website content with relevant keywords. Conduct thorough keyword research to identify the terms and phrases that your target audience is searching for. Then, strategically incorporate these keywords into your website’s content, including in page titles, meta descriptions, headers, and body text. By doing so, you can improve your on-page SEO and increase visibility. Another important aspect of on-page SEO is implementing proper tags and headings. Use descriptive title tags and meta descriptions that accurately reflect the content of each page. Utilize heading tags (H1, H2, etc.) to structure your content in a hierarchical manner. This not only helps search engines understand the organization of your website but also makes it easier for users to navigate through your pages. Furthermore, enhancing website performance can significantly impact your on-page SEO efforts. Optimize images and videos to reduce their file sizes without compromising quality. Compressing files can improve page loading times, which is crucial for user experience and search engine rankings. Make sure that your website is mobile-friendly by implementing responsive design principles. Mobile optimization is increasingly important as more people are accessing the internet through their smartphones. Off-page Techniques While on-page strategies focus on optimizing elements within your own website, off-page techniques involve building authority and credibility outside of your site. One effective off-page SEO method is building backlinks on reputable sites. When other websites link to yours, it signals to search engines that your site is trustworthy and valuable. Seek opportunities to guest post or collaborate with influencers in your industry to acquire high-quality backlinks. Another way to boost off-page SEO is by promoting your content on various platforms. Share blog posts, articles, videos, or infographics across social media channels to increase visibility and attract more visitors to your website. Engage with your audience by responding to comments and encouraging social sharing. This not only helps with off-page SEO but also strengthens your brand’s online presence. Furthermore, engaging with online communities can have a positive impact on your off-page SEO efforts. Participate in industry-related forums, discussion boards, and Q&A platforms where you can provide valuable insights and establish yourself as an

Why Top Marketing Agencies Use SEO for Successful Online Marketing!

Why Top Marketing Agencies Use SEO for Successful Online Marketing! Times have changed, and it takes a lot to have a successful business nowadays. That’s why you need to take advantage of the most effective marketing strategies at your disposal. Online marketing offers business owners a wide variety of tools they can use to increase traffic to their website. Some of these options include social media platforms, emails, PPC, and SEO content. However, it’s hard to know what would work best for your company if you don’t have any digital marketing skills. This is why the most successful businesses turn to the experts for their marketing campaign! An experienced marketing agency like High Level Studios LLC. can properly evaluate your website and find out why you’re not ranking higher. Most of the time, an SEO expert can make the right changes to increase web traffic. Although marketing through social media and PPC has increased, SEO is still the most effective way of marketing. Why You Need SEO to be Successful Having an amazing product and a beautiful website is worthless if nobody ever sees it. By implementing SEO into your online marketing campaign, you can reach your target audience.  There are many reasons why using the right SEO techniques is the best plan for your business, including: Search engines are used by tens of thousands of people every second. SEO can improve the ranking and visibility of your site. Without Search Engine Optimization, it’s unlikely your site will ever be seen. Studies have shown that SEO sites have conversion rates of almost ten times higher than those with traditional marketing. More businesses are investing in SEO campaigns and making it a priority. If you want to remain competitive, you need to have a strong campaign going as well. A good local SEO strategy can have very positive effects for local companies. If you have a business in the Boca Raton, St. Louis area, your site should be optimized to target nearby residents. Why do I Need A Marketing Agency For SEO? There is a lot of work that goes into running a strong SEO campaign. In order for it to work for your business, you need someone who understands both, off-page and on-page SEO. You need someone who can dedicate the time necessary to plan and implement a winning strategy, including: Keyword Searches – Using the right keywords is vital. They can find the right words to help increase search volume and ranking. Quality Content – Google rewards well-written content that is helpful and engaging. If you want to rank high, you will need to create fresh content regularly. Keywords are important and need to be used correctly in the text. Constant Monitoring – After implementing an online marketing strategy, you need to know what is working and not working. What content is bringing traffic? Are the right keywords being used? Staying competitive in today’s market means having the right people for the right job. Let the professionals at High Level Studios LLC analyze your website today and get you started on the path to SEO success! Copyright 2020 High Level Studios LLC.

Google Does Not Confirm Smaller Core Updates

Google Does Not Confirm Smaller Core Updates So we are sitting here wondering if we had an update yesterday and a few in July, Google was radio silence about those unconfirmed updates. Now, Google posts some more tips around core updates and at the end of that blog post wrote “we’re constantly making updates to our search algorithms, including smaller core updates. We don’t announce all of these because they’re generally not widely noticeable.” Here is what Danny Sullivan, the Google Public Liaison for Search, wrote in this article: Broad core updates tend to happen every few months. Content that was impacted by one might not recover – assuming improvements have been made – until the next broad core update is released. However, we’re constantly making updates to our search algorithms, including smaller core updates. We don’t announce all of these because they’re generally not widely noticeable. Still, when released, they can cause content to recover if improvements warrant. So these core updates happen every few months but “smaller core updates” are happening more often. Google is grouping the “smaller core updates” in with “constantly making updates.” Google said they do not announce all core updates, espesially not the smaller ones. Why not? Google said because they are “generally not widely noticeable,” I guess unless you are an SEO. But these “smaller core updates” can “cause content to recover if improvements warrant,” he wrote. So was yesterday’s update or any of the ones in July “smaller core updates“? I have no way to confirm that. I can tell you one thing, the chatter and tracking tools are both pretty high today again – so that update from yesterday does seem to have legs. Does it matter? Probably – but hey, who am I to say so. Forum discussion at Twitter. Copyright 2020 High Level Studios LLC.

Google Launched A Freshness Algorithm For Featured Snippets In Late February

Google Launched A Freshness Algorithm For Featured Snippets In Late February Yesterday, Google also confirmed that in late February, it launched a new algorithm aimed at making sure the featured snippets show the most accurate and timely or fresh answers for the query. Pandu Nayak from Google said “a new algorithm update improves our systems’ understanding of what information remains useful over time and what becomes out-of-date more quickly. This is particularly helpful for featured snippets” It is not clear if that what the unconfirmed chatter around a possible February update was or not, but Danny Sullivan said this update launched in late February: It went live in late February of this year. ‘” Danny Sullivan (@dannysullivan) August 1, 2019 Back to this update, as I covered at Search Engine Land yesterday, it focuses on making sure the featured snippets, when it matters, shows fresh content and information. So if you ask Google a question and the answer is better if it is more timely, then Google will want the featured snippet to be more fresh. For example, showing upcoming holidays that are not for 2018, but now for 2019: But not the horrible example we showed last month of [best smartphone for product photography] that still shows the iPhone 7 from 2015 when we have iPhone X devices and Pixel 3s and soon Pixel 4s. To be fair, a search on [best smartphone camera] does show a good featured snippet: Google posts more examples, like with recall information and updates to shows and events and much more. Sometimes, freshness counts when it comes to featured snippets. That’s why we made a change earlier this year to better identify when we should show fresh content. We share more about that in our blog post today: https://t.co/ADkAFfOHQ4 ‘” Google SearchLiaison (@searchliaison) August 1, 2019 Forum discussion at Twitter. Copyright 2020 High Level Studios LLC.

Google Core Updates Impact Your Google Discover Feed Rankings

Google Core Updates Impact Your Google Discover Feed Rankings This probably does not come as a surprise to most of you who read this site, but Google confirmed yesterday that your inclusion in the Google Discover feed can be impacted by Google’s core ranking updates updates. Google said in yesterday’s core update post “these core updates may also affect Google Discover.” It is the only mention of Discover in the story, but it is a strong and clear message that if the Google core updates do not find your site to be at a specific quality metric that Google’s search algorithm and Google’s discover feed algorithm might not show your content at all or less frequently. This makes sense – since Google probably only wants to highlight the most relevant and authoritative content to users, espesially when users are not searching for something very niche but rather just scrolling through the Google home page feed. The funny thing is the page about how to optimize for the Google discover feed doesn’t mention anything about core updates but it does mention quality. It says, “Discover content is algorithmically ranked by what Google thinks a user would find most interesting. Content ranking is powered by the strength of the match between an article’s content and a user’s interests, so there aren’t any methods for boosting the ranking of your pages other than posting content that you think users will find interesting. Google ranks Discover content algorithmically based on content quality and the strength of the match between page content and user interests.” And since those core updates are about content quality, amongst other things, it makes sense. That page also says “The two best ways to boost the ranking and performance of your Discover content are (1) to post content that you think users would find interesting and (2) to use high-quality images in your content.” It doesn’t really mention “quality” here but you know. So when John Mueller said not showing a Google Discover section in Search Console is “not a quality judgement,” it was not him fibbing but just saying your content is not in discover and thus Search Console does not have data on it to show you anything. But yet, only really quality newsy sites will show up in discover in the first place. Core Update Overview March 2024 Insights The impact of Google core updates on Google Discover feed rankings has been a topic of interest for many website owners and SEO professionals. The March 2024 Google core update brought significant changes to the search landscape, affecting how websites are ranked in Google Discover. Analyzing the impact of Google core updates on Google Discover feed rankings for site owners reveals several trends. One trend is the emphasis on high-quality content that provides value to users, driven by google algorithm updates and site owners, with core update. With each core update, Google aims to improve the user experience by delivering relevant and trustworthy content through the Discover feed. Following the March 2024 Google core update, websites that focused on producing authoritative and informative content saw an increase in their visibility within the Google Discover feed. This highlights the importance of creating content that aligns with user needs and preferences, considering google algorithm updates and core update. Understanding the implications of recent Google core updates is crucial for website owners who want to maintain or improve their rankings in the Google Discover feed. By staying informed about these updates, website owners can adapt their strategies to meet the evolving requirements set by Google’s multiple core systems. Google Discover Impact Google core updates directly influence Google Discover feed rankings. The relationship between these updates and changes in Google Discover visibility is evident. When a core update occurs, it can lead to fluctuations in website rankings within the Discover feed due to google algorithm updates. To optimize for Google Discover, it is essential to adapt to these core updates. Website owners should focus on creating high-quality, engaging content that aligns with user intent and provides value, considering google algorithm updates and core update. By understanding how these updates impact rankings, website owners can make informed decisions about their content strategy. Adapting to Google core updates is not only important for maintaining visibility within the Discover feed but also for improving overall search performance. As more users rely on personalized recommendations through platforms like Discover, optimizing for this feature becomes increasingly valuable amidst google algorithm updates and core update. Spam Update Effects Spam-related updates can have a negative impact on content visibility within the Google Discover feed. When spam updates occur, websites that engage in manipulative practices may experience a decrease in rankings. Mitigating the negative effects of spam updates on Google Discover rankings requires implementing strategies that prioritize high-quality content and ethical SEO practices. Website owners should focus on creating original, valuable content that adheres to Google’s guidelines and update. Significance of Updates Search Quality Enhancements Google’s multiple updates play a significant role in determining the rankings of websites in the Google Discover feed. These updates are designed to implement search quality enhancements that aim to improve the overall user experience. By focusing on enhancing search quality, Google ensures that users are provided with relevant and high-quality content in their Discover feed. To align with these updates, it is crucial for website owners and content creators to optimize their content to meet Google’s search quality standards. This involves creating quality content that is valuable, informative, and engaging for users, while considering google algorithm updates. By providing such content, websites have a higher chance of ranking well in the Google Discover feed after these updates. One way to enhance the search quality of your content is by ensuring it meets the criteria outlined by Google. This includes factors such as relevance, authority, and trustworthiness. By addressing these criteria, you can improve your website’s chances of appearing in users’ Discover feeds. Content Relevance Boost Another key aspect affected by these updates is

Bing: Never Seen A Case Where Negative SEO Was Attributed To Ranking Decline

Handstand On Google NYC’s Rooftop

Handstand On Google NYC’s Rooftop 05 September 2019 Website Marketing News Online marketing is an ever-changing landscape and keeping up with the latest trends is vital to your success. Google’s search engine continues to become more sophisticated in order to give its users the best experience, and you need to know what it’… Copyright 2020 High Level Studios LLC.