Blog - High Level Studios LLC | Website Design, SEO, AEO, Digital Marketing

hls1 October 23, 2019 No Comments

Why you should have High Level Studios LLC Boca Raton build your Medical website!

Why you should have High Level Studios LLC Boca Raton build your Medical website! We are High Level Studios LLC in Boca Raton, and we one of the country’s leading experts in web site design and internet marketing. Today we are going to tell you why you need our help to build your next Medical Website and take your business to the next level. When we build your Medical website, we treat it as if were the virtual office to your clinic, and we strive to enact the best site design and use the latest behind-the-scenes technical wizardry to guarantee positive user engagement. The Importance of Web Design in a Medical Website Many medical professionals don’t realize that the design of their practice’s website has a lot to do with their reputation, patient satisfaction, and overall success. But what is Website Design? And what does it entail? Website design is the process of conceptualizing and building an interactive online user experience. Website design makes ample use of concepts such as layout, color, form, style, functions, features, etc., to provide the end-user with an onsite experience that is aesthetically pleasing and optimally useful. All website design must work towards achieving that goal. Thus, the importance of hiring a high-quality design studio, such as High Level Studios LLC near Delray Beach, cannot be overstated. With the help of High Level Studio’s services, your Medical website will do so much more than just serve as a contact point. A well-designed website can transmit a sense of professionalism, competence, and appeal. More complicated than it seems Website design is simple in concept; however, in execution, it is more difficult than most people realize. Good website design should never be hodgepodge and should never be improvised. All of the best medical websites on the world wide web have been thoroughly designed and meticulously planned. Only a high-level design studio with years of experience can provide that. Here are some specific examples of what a design studio like High-Level LLC can do for your site. Security: Cybersecurity is always important, but it is never more important than when dealing with sensitive medical information. Hackers and other types of cyber-criminals are more active than ever before, and your medical website must be designed from the ground up with security in mind. User Experience: If you provide your user with a positive experience every time they use your website, they are far more likely to develop loyalty to your brand. Furthermore, with a well thought out user experience, you will be able to guide your users through clearly defined paths conducive to business growth Functionality: Functionality is an often-overlooked aspect of website design. It is not enough that your medical website looks good, it also has to run well. Ensuring efficient functionality should be an integral part of your design plan. Your website should load in about 2 seconds. Any longer and you increase the probability of the user turning around and leaving. Mobile Compatibility: Currently, 48% of all web traffic comes from mobile devices, so it is crucial that you hire a website design company that is familiar with the intricacies of mobile internet traffic. SEO Optimization: Your website will be of no use if nobody finds it. No matter how functional or aesthetically pleasing your website is, if it is not listed highly on search engines, it might as well not exist. Search Engine Optimization can make sure that your website ranks and is readily available for your customers. High-level design is a necessity in today’s online landscape, and High Level Studios LLC can help you achieve it on your next website.

hls1 October 21, 2019 No Comments

Google Ads vs. Facebook Ads. Who is the Best Option For Your Marketing Campaign?

Google Ads vs. Facebook Ads. Who is the Best Option For Your Marketing Campaign? It is no longer wise to question the efficacy of using online ads to further your brand and gain traction. The vertiginous rate at which the internet marketing landscape moves has made investing in digital media advertisements a necessity. However, there is still one question worth asking. Is advertising on social networks, using Facebook Ads, better than having a more traditional Google Ads campaign? The answer is no. Even though social networking has defined the last two decades, social ads still lag on certain key aspects. We are a world-class SEO company from Boca Raton, and today we will analyze the possibilities offered by both methods, and by the end, you will see why Google Ads are the better marketing option for your startup in 2019. Facebook Ads No one can deny the reach and scope of Facebook. It still stands as the number one social network in the world, with more than 2 billion active users each month. This figure is astounding and goes to show why the industry has moved towards social ads at such a rapid pace. Facebook’s vast network of users permits any company, whether large or small, to instantly gain access to a huge number of potential customers. However, there are a few things which make Facebook Ads inferior to Google Ads. There is a distinct loss of control that a company has to assume once they begin a campaign using Facebook Ads. After all, the average company will never have the time to curate the content that is posted on a Facebook page. Measuring the success of an advertising campaign is significantly more difficult on Facebooks Ads. With Google Ads, a click directly translates to a visit. On Facebook, however, the system will consider even a dislike, a “positive” interaction. Finally, there is still a great deal of user resistance to social advertisements. Social networks are used for social interaction, and a large number of users frown upon social ads. Google Ads Google is a behemoth. Far larger than even Facebook. Users make thousands of searches every second, of every hour, of every day of the year. That means that Google provides trillions of opportunities for customers to receive one of your ads when you use Google Ads to establish your internet marketing campaign. Furthermore, Google Ads provides you with a platform that ensures your ads remain extremely relevant to the people receiving them. The google ads of a startup in 2019 selling shoes will never go anywhere near someone searching for tips on how to run barefoot. Google Ads is more efficient. Additionally, unlike most other advertisement platforms, Facebook Ads included, Google Ads provides a very robust set of tools which allows for a detailed and exact measurement of your campaign’s success. The ways in which Google Ads makes your ROIs a tangible variable is unrivalled in the industry. Advertising Basics Google Ads Overview Google Ads is an advertising platform that allows advertisers to display targeted pay-per-click advertisements, using audience targeting and remarketing to reach clients. These ads appear on various platforms, including Google searches, the Display Network, Gmail, YouTube, and Facebook advertising. With Google Ads, advertisers have access to different ad types such as paid search ads, display ads, shopping ads, remarketing, audience targeting, and PPC. Paid search ads are text-based advertisements that appear at the top of Google search results when users search for specific keywords. Display ads, on the other hand, are visual advertisements that can be displayed on websites within the Google Display Network platform. Shopping ads, a service for e-commerce businesses, are specifically designed to showcase product listings with images and prices, utilizing PPC. Facebook Ads Overview Facebook Ads are targeted social advertisements that appear on Meta properties like Facebook and Instagram, promoting a service through PPC. These ads utilize visual formats such as images, carousels, and videos to engage users in their main feeds, Stories, Reels, or service. Facebook Ads play a significant role in brand building, customer engagement, and service by delivering visually appealing content to a wide audience. The visual nature of Facebook Ads allows businesses to showcase their products or services in a visually compelling manner. This enables them to capture the attention of potential customers and create brand awareness through eye-catching visuals on ad placements and ad platforms. Target Audience Understanding the target audience is crucial for running effective advertising campaigns. Both Google Ads and Facebook Ads offer targeting options based on demographics, keywords, and user data. However, there are differences in their targeting strategies. Google Ads primarily relies on keyword-based targeting. Advertisers select relevant keywords related to their products or services to trigger their ads when users search for those keywords on Google. This approach ensures that the ads reach users actively looking for specific information or solutions. In contrast, Facebook Ads utilizes data-driven targeting methods. Advertisers can target users based on their interests, behaviors, and demographic information gathered from their Facebook profiles. This allows businesses to reach a broader audience who may not be actively searching for their products or services but may still be interested in them based on their online behavior. Campaign Objectives Setting clear campaign objectives is crucial for marketing success. The choice between Google Ads and Facebook Ads depends on the specific objectives a business aims to achieve. For businesses looking to increase brand awareness, Facebook Ads can be an effective choice. The visually appealing nature of these ads allows businesses to showcase their brand and engage with users through compelling content. On the other hand, if the goal is to drive conversions and generate leads, Google Ads may be more suitable. With its keyword-based targeting and placement on search engine results pages, Google Ads can effectively capture users who are actively searching for products or services similar to what a business offers. Budget Considerations Cost-Effectiveness When

hls1 October 15, 2019 No Comments

The Rising Necessity of the Google Ads Specialist

The Rising Necessity of the Google Ads Specialist If you are at all involved in marketing, at some point, you have heard about Google Ads (Formerly known as Adwords). You probably heard about how this extensive Pay Per Click Advertisement toolset is able to connect thousands upon thousands of companies around the world with a vast number of potential customers. Sooner rather than later, you will hear that Google Ads is one of the most effective and efficient methods of product promotion currently available to companies. Coast to coast, from Boca Raton to Long Beach, if you have a small, medium, or large-sized enterprise, you can benefit immensely from the correct usage of Google Ads. Why Do You Need a Google Ads Specialist firm like High-Level Studios LLC? High-Level Studios LLC., leading Pay Per Click Adword specialists in South East Florida, provides extensive monitoring and risk management services so that your business can take full advantage of a successful Google Ads campaign. While owning an online business, you could easily spend a few thousand dollars a month on an SEO campaign that may or may not prove successful. Spending money blindly is not the solution. You will benefit immensely from the perspective and extensive know-how that only a specialist firm like High-Level Studios can provide. There is a lot of depth and complexity involved in the creation of a Google Ads campaign and the establishment of an effective Pay Per Click strategy. It is not enough to select a few keywords. A proper Google Ads campaign involves detailed analysis in order to maximize your investment. For example, you have to balance highly competitive keywords with longer terms that are less popular but still capable of attracting valuable traffic to your site, as well as provide a great lead conversion rate. Choosing the perfect keywords and appropriate Ads for the most relevant positions is crucial to the success of your digital marketing campaign. Additionally, Google continuously modifies and sometimes outright reinvents its entire Ads platforms and traffic algorithms. Staying on top of these changes is time-consuming work. As a business owner, you are already pressed for time, so why would you subject yourself to the ever-changing landscape of Google indexing tech when relying on the services of experienced Google Ads specialists like High-Level Studios is both easier and more cost-efficient. While Google continues to improve its search engine results pages, your opportunities to increase revenue increase; however, revenue will only go up if you are armed with the knowledge, technical know-how, and guidance of experts. Furthermore, the mere presence of a Google Ad is not enough. Your potential customers will need to be swayed to click on your ad and visit your site. High-Level Studios in Boca Raton can design, from the bottom up, an all-inclusive digital marketing campaign focused on attention-grabbing content of the highest quality. Defining Google Ads Specialist Role Importance A Google Ads specialist plays a crucial role in improving the performance score of Pay-Per-Click (PPC) campaigns. By leveraging their expertise and knowledge, they can optimize ads to reach the right audience at the right time. This targeted approach leads to increased click-through rates, conversions, and ultimately a higher return on investment for businesses. One of the key benefits of hiring a Google Ads specialist is the cost-saving aspect. They have the skills to identify and eliminate wasteful spending on irrelevant clicks, ensuring that every dollar spent on advertising brings tangible results with the right google ads agency. With their specialized knowledge, they can fine-tune campaigns to maximize efficiency and minimize unnecessary expenses. Furthermore, Google Ads specialists bring valuable insights and expertise to PPC campaigns. They stay up-to-date with the latest trends, strategies, and technologies in digital marketing. This allows them to adapt quickly to changes in the industry landscape and implement innovative approaches that keep businesses ahead of their competitors. Digital Marketing Landscape about The Rising Necessity of the Google Ads Specialist In today’s rapidly evolving digital marketing landscape, having a Google Ads specialist is more important than ever. With new platforms, algorithms, and consumer behaviors emerging constantly, it can be challenging for businesses to navigate this complex environment alone. Google Ads specialists are well-versed in these changes and know how to leverage them for maximum impact. These specialists play a vital role in staying updated with new trends and technologies. They continuously monitor industry developments, such as algorithm updates or changes in consumer preferences, ensuring that ad campaigns remain relevant and effective. By adapting quickly to these shifts, they help businesses maintain a competitive edge in the digital marketing space. Key Responsibilities The core responsibilities of Google Ads specialists revolve around managing and optimizing ad campaigns. They conduct thorough audits of existing campaigns to identify areas for improvement. By analyzing performance metrics such as click-through rates, conversion rates, and cost per acquisition, they can make data-driven decisions that enhance campaign effectiveness. Another crucial responsibility of Google Ads specialists is creating effective retargeting strategies. They understand the importance of reaching out to potential customers who have previously shown interest in a business’s products or services. By crafting compelling retargeting ads, they increase the likelihood of conversions and drive higher revenue for businesses. Skills Required To excel as a Google Ads specialist, several essential skills are required. Strong analytical skills enable them to interpret campaign data, identify trends, and make informed optimizations. Effective communication skills are also crucial, as they collaborate with clients and team members to align goals and objectives. Problem-solving skills are vital for troubleshooting issues that may arise during campaigns. Whether it’s optimizing ad copy or resolving technical glitches, Google Ads specialists must be able to think critically and find solutions promptly. Moreover, technical proficiency is essential for leveraging the full potential of the Google Ads platform. Specialists need to be well-versed in various features and tools available to maximize campaign performance. Continuous learning is key

hls1 September 30, 2019 No Comments

First Class Web Design From High Level Studios LLC

First Class Web Design From High Level Studios LLC Incorporating the tenets of Web Design has become an essential requirement for any business that wants to HLS in today’s highly competitive landscape. The reason for this is that today, a website is more than just an online portal. Your website now, more than ever before, functions as a calling card or letter of introduction to your brand. Through your website’s design choices, you will put into evidence your company’s degree of professionalism and commitment to customer service and care. Whether you run a restaurant, a realty firm, an online storefront, or a content mill, there are a plethora of options when it comes to designing your website. Choose how to represent the values of your company through the design choices you make. It doesn’t matter if you own a mom and pop restaurant in Boca Raton or a multi-million dollar law firm in New York City, High-Level Studios LLC. can walk you through the entire process of custom website design, SEO optimization, and Digital Marketing! Web design and Your Online Presence Does your business have a quantifiable online presence? Through our 20 years of digital marketing experience, we have come to know that it is not enough to just create a website. For your business to gain traction and establish a distinct online presence it is necessary to gain the full trust of your prospective customers. Show them your company is ready to go above and beyond by creating a quality user experience and delivering ease of use. And the only way to do so is to achieve a level of professional design that only first-class design studios can provide. What is a First-class Web Design? Web design is a field of design that encompasses all the creative functions of digital marketing to maximize a website’s reach and market impact. A first-class design studio, such as High-Level Studios, makes sure that every step, from creation to the development of an end-user interface is finely tuned for maximum efficiency. A professional, first-class designer knows how to make use of all design principles. Moreover, they can adapt your vision to the digital landscape, and create a site that not only attracts visitors but retains them as well. Why is Web Design Important? High-level web design is so important because, contrary to popular belief, it extends far beyond the graphical look of your website; which, to be fair, is extremely important. However, web design also encompasses essential factors such as user experience, ease of navigation, audience retention, branding, and content. These elements, if well implemented, will be the deciding factor between potential customers staying in your site and or leaving in search of a better experience somewhere else. The statistics prove it. The overwhelming majority of browsers base their general opinion of a website on their acceptance of its design. In other words, a shoddy web design directly translates into a lack of trust. The web now offers an unprecedented level of customer/business interconnectivity. Great design, such as that provided by High-Level Studios LLC, can make customers attach themselves to your brand. However, bad website design will almost invariably result in outright rejection of all your company stands for.

hls1 September 23, 2019 No Comments

The Ultimate Guide to Building Links in 2019

The Ultimate Guide to Building Links in 2019 If you are no stranger to link building, you will be aware that great care should be taken when creating your strategy for 2019. As website design professionals in Boca Raton, we know this all too well! After all, no one wants to be penalized by Google, especially of you have put all your blood, sweat and tears into your online marketing project. So, what do you need to know about the new Google update and its new link building guidelines? This article will discuss everything you need to know! First of all, if you have low quality links to your website, Google may reject these as they are now targeting sites that they feel have no trusted or solid links. This sounds fair enough! Buying links is also a big no-no and you could be banned from Google for doing so! The key here is to ensure that you have no link quality issues and possibly improve your content so that you have the best possible digital marketing plan in the Boca Raton and St Louis area. This will definitely affect your PPC (pay per click) strategy. If you are being paid for a link or you are purchasing one, it is now essential to ensure that you mark it as a “sponsored link” via the link attribute. In addition, if you are building links through the user-generated content on your site, you will need to mark them as such, too. The reason for this is that Google would now like a better understanding around the link, whether or not they should crawl the link and the way in which it will be analyzed for SEO and indexing. In today’s digital landscape, businesses are constantly seeking new ways to reach their target audience and stay ahead of the competition. One strategy that has become increasingly important for businesses is leveraging the power of Google Ads to improve their website’s quality score and drive successful careers. With billions of searches happening every day, businesses need a specialist who can navigate the complex world of online advertising and maximize their visibility on this popular search engine by running successful Google Ads campaigns and partnering with the right Google Ads agency. Enter the Google Ads specialist – a skilled professional who understands the intricacies of keyword research, ad creation, campaign optimization, website, business, quality score, and exams. This expert knows how to craft compelling ads that grab attention, target specific audiences, and drive conversions on websites and businesses while maintaining a high quality score and passing exams. They also have a deep understanding of analytics and can track the performance of campaigns to ensure maximum ROI for your business. Contrary to popular belief, simply relying on generic marketing strategies or trying to figure out Google Ads on your own may not yield the desired results for your website or score. To truly harness the potential of this advertising platform, businesses are recognizing the rising necessity of partnering with a Google Ads specialist who can help them stand out in a sea of online competitors. Defining Google Ads Specialist Role Importance A Google Ads specialist plays a crucial role in improving the performance score of Pay-Per-Click (PPC) campaigns. By leveraging their expertise and knowledge, they can optimize ads to reach the right audience at the right time. This targeted approach leads to increased click-through rates, conversions, and ultimately a higher return on investment for businesses. One of the key benefits of hiring a Google Ads specialist is the cost-saving aspect. They have the skills to identify and eliminate wasteful spending on irrelevant clicks, ensuring that every dollar spent on advertising brings tangible results with the right google ads agency. With their specialized knowledge, they can fine-tune campaigns to maximize efficiency and minimize unnecessary expenses. Furthermore, Google Ads specialists bring valuable insights and expertise to PPC campaigns. They stay up-to-date with the latest trends, strategies, and technologies in digital marketing. This allows them to adapt quickly to changes in the industry landscape and implement innovative approaches that keep businesses ahead of their competitors. Digital Marketing Landscape In today’s rapidly evolving digital marketing landscape, having a Google Ads specialist is more important than ever. With new platforms, algorithms, and consumer behaviors emerging constantly, it can be challenging for businesses to navigate this complex environment alone. Google Ads specialists are well-versed in these changes and know how to leverage them for maximum impact. These specialists play a vital role in staying updated with new trends and technologies. They continuously monitor industry developments, such as algorithm updates or changes in consumer preferences, ensuring that ad campaigns remain relevant and effective. By adapting quickly to these shifts, they help businesses maintain a competitive edge in the digital marketing space. Key Responsibilities The core responsibilities of Google Ads specialists revolve around managing and optimizing ad campaigns. They conduct thorough audits of existing campaigns to identify areas for improvement. By analyzing performance metrics such as click-through rates, conversion rates, and cost per acquisition, they can make data-driven decisions that enhance campaign effectiveness. Another crucial responsibility of Google Ads specialists is creating effective retargeting strategies. They understand the importance of reaching out to potential customers who have previously shown interest in a business’s products or services. By crafting compelling retargeting ads, they increase the likelihood of conversions and drive higher revenue for businesses. Skills Required To excel as a Google Ads specialist, several essential skills are required. Strong analytical skills enable them to interpret campaign data, identify trends, and make informed optimizations. Effective communication skills are also crucial, as they collaborate with clients and team members to align goals and objectives. Problem-solving skills are vital for troubleshooting issues that may arise during campaigns. Whether it’s optimizing ad copy or resolving technical glitches, Google Ads specialists must be able to think critically and find solutions promptly. Moreover, technical proficiency is essential for leveraging the full potential of the

hls1 September 5, 2019 No Comments

Top Online Marketing SEO Trends Of 2019

Top Online Marketing SEO Trends Of 2019 Top Online Marketing SEO Trends is an ever-changing landscape and keeping up with the latest trends is vital to your success. Google’s search engine continues to become more sophisticated in order to give its users the best experience, and you need to know what it’s looking for. The major players in the Online digital marketing world are SEO, social media, PPC, and content marketing. You need to know how to use the Top Online Marketing SEO Trends Of 2019 all in order to be competitive in this high-tech world. SEO trends is especially important to keep up with because Google is always changing the rules. Here are some of the Top Online Marketing SEO Trends Of 2019 that will help your business today! Online Marketing SEO Trends Brand Importance – Google’s search algorithm uses brand mentions as a way to rank your site. Backlinks are a great way to build brand recognition, but it can take time if you want to do it right. Linkless backlinks are also a great way to get your brand name out there for Google to recognize it as an entity. Another factor that helps Google learn about your brand is the context in which the brand is mentioned. Another way to get your brand out there is through influencers related to your business’s niche. Mobile Ready – With a majority of Americans using their mobile devices to conduct searches and purchase products and services, it’s only natural that Google moves to mobile-first indexing. This means is that Google looks at the mobile version of your site for SEO and content first when it comes to ranking. This doesn’t mean that the desktop version is not important, it’s just not as important as it used to be. Top Online marketing SEO Trends is ever-evolving and right now mobile content is key. Speed – Speed has always been a big deal for Google. The faster your page loads, the happier the user and the better you get ranked. However, Google is now paying special attention to mobile speed as well. Is your site optimized to rapidly load on mobile devices? You can check its performance on Chrome User Experience and use that information to make improvements. Search Intent – Although keywords are still effective, the quality of the text is much more important. For a better user experience, Google will focus on the intent of the search rather than just specific keywords. This means that the content that your site features should be well-researched and informative. It should also provide the audience the information they were searching for. An SEO expert should be able to not only provide the right information, but they should also explain how their product or service can help Top Online Marketing SEO Trends. Top Online marketing SEO Trends Of 2019 is an excellent way to grow your business and gain brand awareness if you know how to do it correctly. The highly experienced team at High-Level Studios LLC has helped businesses of all sizes in the Boca Raton, St. Louis area. High-Level Studios has delivered quality work all over the country with amazing website designs and aggressive digital marketing campaigns. We can use the latest Top Online Marketing SEO Trends to keep you ahead of the game! In the fast-paced world of online marketing, staying ahead of the curve and keeping up with new trends, including SEO trends, is crucial to success in the future for consumers. As we dive into the year 2019 and look towards the future, it’s important to be aware of the latest trends and changes in SEO that can give your business a competitive edge. This year, we’re witnessing a stark contrast between traditional SEO practices and emerging strategies that are reshaping the digital landscape, raising questions about the future changes and how people will adapt. Firstly, voice search optimization has become a game-changer. With the rise of smart speakers and voice assistants, businesses must adapt their SEO tactics to cater to this growing trend among people and establish authority in the digital landscape year after year. Mobile-first indexing, a current SEO trend, is gaining prominence as Google prioritizes mobile-friendly websites, establishing their authority, in search results. Responsive design, fast-loading pages, and authority are now essential for ranking high. Furthermore, user experience (UX) is taking center stage. Search engines are placing more emphasis on factors like page speed, mobile-friendliness, and intuitive navigation. By focusing on providing a seamless and enjoyable browsing experience for users, you can improve your website’s visibility in search rankings. Stay tuned as we explore these top online marketing SEO trends of 2019 in more detail and discover how you can leverage them to boost your digital presence. SEO Evolution Algorithm Updates Implementing schema markup for rich snippets can boost visibility in search results. By providing structured data to search engines, websites can enhance their appearance in search engine results pages (SERPs), increasing the chances of attracting clicks from users. Schema markup allows website owners to provide additional information about their content, such as ratings, reviews, and event details, directly in the search results. Keeping up with Google’s BERT update is crucial for staying ahead in SEO. BERT (Bidirectional Encoder Representations from Transformers) is a natural language processing algorithm that helps Google better understand user queries. It focuses on the context and intent behind the words, allowing search engines to deliver more relevant results. To optimize for BERT, website owners should focus on creating high-quality content that answers specific user queries. Prioritizing mobile-first indexing is essential in today’s digital landscape. With a significant increase in mobile searches, Google now prioritizes websites that are optimized for mobile devices. Mobile-first indexing means that Google will primarily use the mobile version of a website’s content for indexing and ranking purposes. To ensure optimal performance, website owners should focus on responsive design, fast loading times, and mobile-friendly content formats like Accelerated Mobile Pages (AMP). Voice Search Rise Optimizing content for featured

hls1 August 26, 2019 No Comments

Creating A Profitable PPC Campaign in Today’s Market

Creating A Profitable PPC Campaign in Today’s Market If you’re using Google AdWords for PPC (pay-per-click) and not seeing the results you were hoping for, the problem might be in the details. Like all other digital marketing tools, PPC is ever-changing and needs constant management and maintenance in order to be effective. Using AdWords is a great way to quickly drive traffic to your site, but if you are not using it correctly, then you will not get the conversions you expected. Trends change rapidly, but using PPC can still bring a substantial Return on Ad Spend(ROAS) if you apply the following tips: Stick to Your Plan It’s very tempting to keep going back to make changes to your campaign after you’ve started it. However, when you get fixated on certain scenarios, you can lose sight of the big picture and harm your campaign. Not having a plan at all is even worse and also very common. A good plan will address who your target audience is, how to reach them, seasonal sales, and your budget. It is important that the right people see your PPC ads to make conversions, otherwise you’re just throwing your money away. Google Ads allows you customize who sees your ads by letting you know where they live, what their interests are, what apps they use, and what they search for. You can further customize the ad towards the right people with “custom intents” and “custom affinities”. Once you’ve got your target audience, use specific keywords to direct them to your site. It is vital that you chose your keywords wisely as you will have a lot of competition for the most popular ones. Take your time to brainstorm and write down a list of keywords that you think potential buyers will use to find your service or product. Make sure to use negative keywords as well so you avoid visitors searching for something else that may be related to your keywords. Using a mix of head terms and long tail keywords can give you a good balance. Remember, every click costs you money. Use Metrics This is another very useful tool for improving your PPC campaign that many people fail to use. If you don’t know what is working and what is not, you’ll never be able to get the full potential out of your investment. Google Analytics offers some great dashboards that provide all the information you need to optimize your ads. Find out which ad campaigns are performing the best for traffic and conversions, what content is the most popular, and which pages have the highest bounce rate. Our skilled online marketing team at High Level Studios LLC have created successful PPC campaigns for big and small businesses alike. As a web design team from the Boca Raton, St. Louis area, we understand how to use a combination of SEO (Search Engine Optimization) and PPC to increase your site’s ranking and ROI. Let us create and manage your next digital marketing campaign and bring your business to the next level! Copyright 2020 High Level Studios LLC.

hls1 August 23, 2019 No Comments

5 PPC Tips to Improve Your Google AdWords Campaign

5 PPC Tips to Improve Your Google AdWords Campaign Creating an effective PPC campaign can be the best thing you do for your business. Google AdWords has made it easy to use and understand, but that also means that you are going to have a lot of competition. In fact, Google takes in almost 80% of all money spent on search ads in the US. The more you learn about how to use this amazing tool for your digital marketing campaign, the better off you’ll be. Here a list of some of the best tips and tricks to get the best results: Choose Your Bid Strategy: It is vital that you pick a bid strategy that aligns with your goals in order to get the most out of your money. Conversion-Based Strategies – CPA (Cost Per Acquisitions), ROAS (Return On Ad Spend), Maximize Conversions, and ECPC (Enhanced Cost-Per-Click) Impression-Based Strategies – Target Search Page, vCPM (Cost Per Thousand Impressions), and Target Outranking Interaction or View-Based – CPV (Cost Per View Bidding) Click-Based – CPC (Cost Per Click) and Maximize Slicks Rotate Ads: It’s always a good idea to have more than one ad for your online marketing campaign as it allows you to take advantage of more keywords. Google AdWords provides four rotation options to optimize your ads: Conversions – Ads that lead to higher conversions will be shown more. Clicks – Ads that lead to more clicks will be shown more often in the future. Even Rotation – Each add will be given the same amount of exposure regardless of the results. After a 90-day period, they’ll get optimized for conversions or clicks. Indefinite Rotation – Works like even rotation except nothing changes after the 90-day period. Picking the Right Time – Once you’ve figured out who your target audience is and where they are located, you need to figure out when to show your PPC ads. It’s not that difficult if your trying to reach other businesses, but its another story when trying to target your audience. One way to get the information you need is by scheduling your ads to run throughout the day for several days, and then check your reports for the most active times. Create Ads for Mobile Devices – More and more people are using their mobile device to look for information, goods, and services. With this in mind, Google AdWords offers enhanced campaign capabilities that let you target your ads towards certain devices. Since ads can look different from one device to another, it’s a good idea to create PPC ads that are mobile friendly for a better user experience. Include Ad Extensions – Ad extensions are a great way to provide people with information about your business. They typically include address, contact number, and landing page links. They give your ad more exposure on SERPS and usually boosts CTR. The team at High Level Studios LLC have more than 20 years of experience creating highly successful PPC campaigns, SEO, and website designs. It doesn’t matter if you live in the Boca Raton, St. Louis area or not, we work with anyone, anywhere, to help them achieve their goals. Copyright 2020 High Level Studios LLC.

hls1 August 19, 2019 No Comments

Top 10 Google Analytics SEO Dashboards for Successful Online Marketing

Top 10 Google Analytics SEO Dashboards for Successful Online Marketing As anyone in the online marketing business will tell you, SEO is the key to success. It is the best way to drive organic traffic to your website and boost your rankings on search engines. It is also the best way for people to easily find what they are looking for on the internet. Not too long ago, SEO was all about using the right keywords, but it has become much more complicated in the last couple years. Digital marketing is an ever-changing business and SEO has become a full-time job. But SEO only works if you are using it right. The best way to see if your marketing strategy is actually working is by use Google Analytics SEO dashboards. Here is a list of the top 10 Google Analytic SEO Dashboards: Google Analytics Basic Dashboard: This dashboard lets you know who is visiting your website and where they came from. It also shows you where they are coming from and which ones are quality visitors. Google Analytics Executive Board: This is great for people who want to see the overall performance, including visitor conversion, how long someone stays on the site, and how many visitors come back to the site. Google Analytics Content Marketing Dashboard: Is your content effective. This dashboard will answer that question by providing metrics on the most popular pages, which pages lead to the most conversions, and which pages are not being read. Google Analytics Digital Marketing Dashboard: Want to know who is visiting your page, what device they are using and where they come from? This dashboard will provide that information for you. Google Analytics Social Media Dashboard: Online marketing has become more focused on social media channels than ever before. This dashboard will show how many visitors are coming from social networks, which networks are bringing the most traffic, and what channels provide the most conversions. Google Analytics SEO Dashboard: This dashboard will let you know how good your SEO is working. It lets you know which keywords are working, which pages bring the most organic traffic, and which pages are the most popular. Google Analytics Goals Dashboard: This is great for finding out if your online marketing strategy is paying off. You can see which channels produce the most sales and leads. It also informs you of your customer’s location and what time the sales or conversions occurred. Google Analytics Mobile Dashboard: Want to know if your mobile marketing strategy is working? This dashboard will let you know how good your site looks to mobile visitors, which pages they visit the most, which device is used most, and if they convert to sales or not. Google Analytics Site Performance Dashboard: Find out how well your site is performing with this dashboard. You’ll find average loading time on both, mobile and web, in different countries. Google Analytics Ecommerce Dashboard: This dashboard will let you know what devices your customers are buying from, where are they referred from, and which products are selling. High Level Studios LLC has been creating successful online marketing campaigns for businesses in the Boca Raton area and all over the world. We are experts at website design, creating PPC campaigns, and SEO. Let us take your business to the next level! Copyright 2020 High Level Studios LLC.

hls1 August 15, 2019 No Comments

Is SEO Still Important in the Modern Digital Marketing World?

Is SEO Still Important in the Modern Digital Marketing World? Advances in technology and the way we connect to each other have changed the way we live and the way companies market their goods and services to us. Today, businesses understand the benefits of using digital marketing and how their success depends on digital media, the internet, and other new technologies. Online marketing gives you the advantage of targeting a specific audience for a much lower cost than traditional marketing. However, running a profitable marketing campaign means knowing which digital tools to use, such as social media, email, PPC, and one of the most important tools, SEO. What is SEO? SEO, which means Search Engine Optimization, is the process of optimizing your site so its easier for search engines like Bing and Google to crawl, find, and categorize. Although SEO is a tool that has been around for a while, there is still no better way to get organic traffic to your site. However, getting your page ranked high in searches is not as easy as it once was. Search engines constantly change their algorithms, which means you’ll need someone who is experienced and understands the latest SEO techniques. As more and more businesses depend on digital marketing to grow their brand and reach their customer base, having an optimized website is more important than ever to remain competitive. Is SEO Still Effective? There was once a time when you could just stack your website’s content with a keyword and that would be enough to boost its rankings. Google has gotten wise to that approach and has since continued to update its search algorithm to reward quality content instead. Now you can get penalized for over-usage of keywords. So why do you need SEO? Because you still need to direct people to your site and content. Keywords are still relevant and it’s the best way to help people find your website, as long as they are used properly. SEO is Still Important in the Modern Digital Marketing World SEO Significance Digital Marketing Impact SEO plays a crucial role in the world of digital marketing, specifically in optimizing websites for search queries. By understanding how SEO impacts digital marketing strategies and search queries, businesses can effectively optimize their online presence. Implementing SEO techniques allows companies to enhance their overall digital marketing performance and achieve better results. With the right SEO strategies in place, businesses can leverage the power of search engines to drive their digital marketing success. Rankings Boost One of the primary goals of SEO is to achieve higher rankings on search engine result pages (SERPs). By optimizing their websites for search engines, businesses can improve their visibility and credibility online. When a website appears higher in search engine rankings, it attracts more organic traffic and gains trust from users. Effective SEO strategies help businesses enhance their website authority and trustworthiness, leading to increased visibility and improved rankings. Visibility Enhancement SEO techniques are essential for enhancing online visibility. By implementing the right SEO practices, businesses can increase brand exposure and reach a wider audience. When a website ranks higher on search engine results, it becomes more visible to potential customers who are actively searching for relevant products or services. Improved visibility through SEO leads to increased organic traffic and greater opportunities for engagement with target audiences. Web Traffic Surge One of the key benefits of effective SEO is its ability to generate a surge in website traffic. By optimizing their websites for search engines, businesses can boost organic traffic significantly. When a website appears prominently in search engine results, it attracts more visitors who are likely to be interested in its offerings. Through targeted keywords and optimized content, businesses can drive more visitors to their site and increase their chances of conversion. SEO Components On-page Strategies To ensure that your website ranks well in search engine results, optimize your website content with relevant keywords. Conduct thorough keyword research to identify the terms and phrases that your target audience is searching for. Then, strategically incorporate these keywords into your website’s content, including in page titles, meta descriptions, headers, and body text. By doing so, you can improve your on-page SEO and increase visibility. Another important aspect of on-page SEO is implementing proper tags and headings. Use descriptive title tags and meta descriptions that accurately reflect the content of each page. Utilize heading tags (H1, H2, etc.) to structure your content in a hierarchical manner. This not only helps search engines understand the organization of your website but also makes it easier for users to navigate through your pages. Furthermore, enhancing website performance can significantly impact your on-page SEO efforts. Optimize images and videos to reduce their file sizes without compromising quality. Compressing files can improve page loading times, which is crucial for user experience and search engine rankings. Make sure that your website is mobile-friendly by implementing responsive design principles. Mobile optimization is increasingly important as more people are accessing the internet through their smartphones. Off-page Techniques While on-page strategies focus on optimizing elements within your own website, off-page techniques involve building authority and credibility outside of your site. One effective off-page SEO method is building backlinks on reputable sites. When other websites link to yours, it signals to search engines that your site is trustworthy and valuable. Seek opportunities to guest post or collaborate with influencers in your industry to acquire high-quality backlinks. Another way to boost off-page SEO is by promoting your content on various platforms. Share blog posts, articles, videos, or infographics across social media channels to increase visibility and attract more visitors to your website. Engage with your audience by responding to comments and encouraging social sharing. This not only helps with off-page SEO but also strengthens your brand’s online presence. Furthermore, engaging with online communities can have a positive impact on your off-page SEO efforts. Participate in industry-related forums, discussion boards, and Q&A platforms where you can provide valuable insights and establish yourself as an