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Know These Top 2019 Interactive Marketing Strategies Now

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Know These Top 2019 Interactive Marketing Strategies NOW

www.highlevelstudios.com

“Facebook”, “Instagram”, “LinkedIn” and “Twitter” are just a few of the growing social networks on the internet. The internet is the connection we use to gain access to the world wide web. Its resources are abundant. For instance, people using “Twitter” find one another because they’re like-minded, or they follow someone based on good content. If you are interested in snowboarding, you can find other people that are interested in snowboarding. Then, their posts will keep you up to date with the snowboarding community.

If you are someone who designs custom snow- boards and you are on the web to sell snowboards and to talk about things you enjoy, including snowboard tips and tricks or news or maybe a competition coming up nearby, people take pleasure in this type of infor- mation. They enjoy reading that information and then below that blog message they see your name and that you sell custom snowboards. You already know the people you follow are interested in snowboarding, so now you may directly market to thousands of people on your Twitter account that you know are interested in a similar product. Marketing in this way is a great tool and can be free. They also trust more in your product because your information has directly helped them in the past. They automatically think of the you next time they go to purchase a snowboard.

“Facebook”, on the other hand, will not index all your profile information. This may not help a lot with search engine results. It does, however, allow you to create an interactive environment to sell a product. You never want to appear like you are selling something. The product must always be in addition to the cause itself. For example, if you love snowboarding you can post a video of cool jumps and tricks with your company name and logo on the video, as well as links to your site. Now you have people watching the snowboarding video, but looking at “Custom boards built by Yourdoman.com”. This is truly effective marketing, gaining actual interest of your lead. Now that they have seen your videos on “YouTube”, they will compare prices of your snow boards vs. the competitor snowboards the next time they purchase a snowboard. This is where you want to be in the mind of a potential customer.

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Daily Search Forum Recap: July 12, 2019

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:Search Buzz Video Recap: Google Drops Bing Discover, Google Plays A Joke On Joke Sites, Mega Menus, Google Ads, Vlogs & MoreFirst off, I tried to get fancy by using two cameras but the issue is, after doing the first cut in and out, it was just taking way too much time and I stopped after that...Google Really Really Uses The URL Parameter Tool SettingsThe other day we reported how Google is looking for ways to move the URL parameter tool from the old Google Search Console to the new version. Well, he said it again in this mornings IRL video hangout. In fact, he said it is really used a lot and Google's indexing team takes it very seriously - it is not one of those fake settings that do nothing (like rel nex/prev).Yep, Google News Officially Launches New Desktop Results DesignWe saw Google testing it the other day (like two nights ago) and yesterday afternoon Google confirmed it for me on Search Engine Land and also on Twitter. Google launched a new card-layout design for Google News search results on desktop. It also includes these people also search for boxes as well.Google Launching #AskGoogleWebmasters YouTube Video SeriesWe knew this was coming, and now Google said it is going to launch soon, the #AskGoogleWebmasters video series by John Mueller of Google. A couple of months ago, John Mueller asked SEOs to submit questions to him using the #AskGoogleWebmasters hashtag on Twitter and since then he has been producing videos with answers to those questions.Google Honors Groundbreaking Heart Surgeon René FavaloroThe Google doodle today is to honor the life and contributions of René Favaloro, an Argentine cardiac surgeon best known for his pioneering work on coronary artery bypass surgery. The Doodle has an illustration of himself and a heart.Google Popcorn Machine - YumJoe Laratro posted a photo on Instagram of a Google popcorn machine. It seems like his company, Tandem Interactive, won a competition as a Google Partner. One of the things they won may have been thOther Great Search Forum Threads:I think there's always something going wrong with #Google ð¬ This time with Vegetarian Ingredients ð§ Did you noticed this? @rustybrick… https://t.co/r3L114YA5b, Tanüj Sangal on TwitterI'd mostly make sure that there's significant good content of your own on these pages, especially above the fold. If it looks like these pages are just there to send people away, I can imagine search engines not being so keen o, John Mueller on TwitterYou've done much more than just listen & read -- and you've dragged the whole industry along to move forward & grow, whether they wanted to or not. It's good to have role models like you out there, always learning, always helpi, John Mueller on TwitterGoogle Workers Transcribing Google Assistant Commands, WebmasterWorldSearch Engine Land Stories:Google shortnames and the case of the disappearing reviewsGoogle Home, Alexa now battling perception of being ‘surveillance’ devicesGoogle News rolling out card layout on desktop search resultsBing showing a streamlined recipe carousel in search resultsNew Google Shopping program enables customer photos to show with their product reviewsVideo: Lily Ray on recovering after a Google core updateWhen to switch to standard delivery in Google Ads (hint: you should have switched yesterday)Other Great Search Stories:

Analytics

Automating Google BigQuery Jobs with Google Analytics, BounteousHow To Build A Google Tag Manager Monitor, Simo Ahava's blogHow to Use Google Data Studio for Client Reporting, CXL

Industry & Business

How U.S. Tech Giants Are Helping to Build China’s Surveillance State, The InterceptWhy search is no longer all about Google, BBC News

Local & Maps

We’ve Released New Bird's Eye Imagery!, Bing Maps BlogLooking for local specialities and discount meals? Google Maps has you covered, Android Authority

Mobile & Voice

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Search Buzz Video Recap: Google Drops Bing Discover, Google Plays A Joke On Joke Sites, Mega Menus, Google Ads, Vlogs & More

First off, I tried to get fancy by using two cameras but the issue is, after doing the first cut in and out, it was just taking way too much time and I stopped after that. I am sorry, Friday mornings are just too busy and I need to get this weekly video recap out fast, the vlogs have more editing as you can see. This week, Google seems to have dropped the Bing Discover page portal from its index, I think. Google Search now shows Google Assistant jokes when you ask for a joke on mobile - sorry joke sites. Google Search Console is posting old notices about being switched to the mobile first index early. Google is asking if you think mega menus are a good thing, is something going to happen? Google said they do really use the URL parameter tool in search. Most SEOs feel that UX does matter for SEO and rankings in Google. Google said new or old domains do not specifically help you in SEO. Google is testing a 'some popular queries' for queries that make no sense. Google is showing more related searches boxes in image search. Google News launches a new desktop search layout with cards. Google autocomplete now lightens the search results as you type. Google Knowledge panel has an interesting finds section. Google Ads is testing ads in the people also view carousel. Google Maps has bugs with business reviews dropping out and suspensions, I doubt it is related to the short names feature. Google launched a new video series for webmasters. I posted the second vlog and I have a lot more coming. Google search now lets you play tennis while searching, this is no joke. That was this past week in search at the Search Engine Roundtable.

Make sure to subscribe to our video feed or subscribe directly on iTunes to be notified of these updates and download the video in the background. Here is the YouTube version of the feed:

For the original iTunes version, click here.

Search Topics of Discussion:

Google Dropped Bing Discover Pages From Index But Was There Traffic Drop?Google Search Recommends Google Assistant For JokesGoogle Search Console Your Site Switched To Mobile-First Indexing Notifications Causing Confusion?Google On Mega-Menus: Nothing To Be Concerned About, Yet...Google Really Really Uses The URL Parameter Tool SettingsMost SEOs Say Site UX Can Impact Your Google RankingsGoogle: Both Old Or New Domains Do Not Benefit You In GoogleGoogle Tests "Some Popular Queries" FeatureGoogle Showing More Related Search Boxes In Image SearchGoogle News Search Results Tests Card Layout AgainYep, Google News Officially Launches New Desktop Results DesignGoogle Autocomplete Lightens & Hides Search Results As You TypeGoogle Knowledge Panel With Interesting FindsGoogle Ads In People Also View Carousel - A Test Or Bug?Google Maps Bug With Business Reviews DisappearingRumors That Shortnames Causing Google My Business SuspensionsGoogle Launching #AskGoogleWebmasters YouTube Video SeriesVlog #2: Lily Ray of Path Interactive How To Fix Your Site After A Google Core UpdateGoogle Search Lets You Play Tennis In The Search Results For Wimbledon

Please do subscribe via iTunes or on your favorite RSS reader. Don't forget to comment below with the right answer and good luck!

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How to Target Featured Snippet Opportunities — Best of Whiteboard Friday

Posted by BritneyMuller

Once you've identified where the opportunity to nab a featured snippet lies, how do you go about targeting it? Part One of our "Featured Snippet Opportunities" series focused on how to discover places where you may be able to win a snippet, but today we're focusing on how to actually make changes that'll help you do that. 

Joining us at MozCon next week? This video is a great lead up to Britney's talk: Featured Snippets: Essentials to Know & How to Target.

Give a warm, Mozzy welcome to Britney as she shares pro tips and examples of how we've been able to snag our own snippets using her methodology.

Click on the whiteboard image above to open a high-resolution version in a new tab!

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Google Really Really Uses The URL Parameter Tool Settings

The other day we reported how Google is looking for ways to move the URL parameter tool from the old Google Search Console to the new version. Well, he said it again in this mornings IRL video hangout. In fact, he said it is really used a lot and Google's indexing team takes it very seriously - it is not one of those fake settings that do nothing (like rel nex/prev).

At the 47:50 mark into the video Google answered "Do you really consider the (URL parameters) settings in the tool or is it just for for me that?"

John said they really use it, he said:

No, no. We really use that. We really use it.

We use it so much that sometimes the indexing team will contact us and tell us to to contact websites and say like they hear you're doing it wrong, you're blocking things. That occasionally happens.

So it's really easy to use that tool and say Oh Google should ignore this parameter and then you don't realize that actually big part of your website relies on that parameter. And you set it wrong. So that's kind of why we have such big warnings there as well. You should really know what you're doing before you click around here.

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Yep, Google News Officially Launches New Desktop Results Design

We saw Google testing it the other day (like two nights ago) and yesterday afternoon Google confirmed it for me on Search Engine Land and also on Twitter. Google launched a new card-layout design for Google News search results on desktop. It also includes these people also search for boxes as well.

Here is the new look, you can click on it to enlarge. Notice the section for people also search for as well.

Like I said at Search Engine Land - Google News publishers may see either a huge drop in Google News traffic or a massive increase. If you are the single card that shows up, you can win big. But Google is not going to show as much of a diverse set of sources because they dropped the cluster feature.

Here is the old and new:

Over the next couple weeks we're rolling out a redesigned News tab in Search on desktop. The refreshed design makes publisher names more prominent and organizes articles more clearly to help you find the news you need. Check it out ð' pic.twitter.com/xa2aZfO4Qd

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Google Launching #AskGoogleWebmasters YouTube Video Series

We knew this was coming, and now Google said it is going to launch soon, the #AskGoogleWebmasters video series by John Mueller of Google. A couple of months ago, John Mueller asked SEOs to submit questions to him using the #AskGoogleWebmasters hashtag on Twitter and since then he has been producing videos with answers to those questions.

Here is his tweet about this from May:

Hi everyone! We're going to do another set of short Q&A videos, to answer more of *your* questions. If there's something on your mind (not site-specific), send @googlewmc a tweet tagged with '¡ï' #AskGoogleWebmasters ! pic.twitter.com/YGyEDMFivV

— ð John ð (@JohnMu) May 24, 2019

Here is the new tweet with the teaser for the video series:

We've got a new show coming in hot ð"¥ Subscribe now to catch the first episode and check out the teaser below to learn more. #AskGoogleWebmasters and your questions could be answered, hosted by @JohnMu. Subscribe here '' https://t.co/yvJjJaOdWo pic.twitter.com/JZ9mmTNA95

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Google Honors Groundbreaking Heart Surgeon René Favaloro

The Google doodle today is to honor the life and contributions of René Favaloro, an Argentine cardiac surgeon best known for his pioneering work on coronary artery bypass surgery. The Doodle has an illustration of himself and a heart.

In early 1967, Favaloro began to consider the possibility of using the saphenous vein in coronary surgery. He put his ideas into practice for the first time in May of that year. The basic principle was to bypass a diseased (obstructed) segment of a coronary artery in order to deliver blood flow distally. The standardization of this technique, called coronary artery bypass surgery, was the fundamental work of his career, and ensured that his prestige would transcend the limits of his country, as the procedure radically changed the treatment of coronary disease. In 1970, he published one of his best-known volumes, Surgical Treatment of Coronary Arteriosclerosis.

He was born on July 12, 1923 in La Plata, Argentina and died at the age of 77 on July 29, 2000 in Buenos Aires, Argentina. The cause of his death was suicide by gunshot after his foundation was in $18 million in debt.

Google wrote "We' is more important than 'I.' In medicine, the advances are always the result of many efforts accumulated over the years,' wrote Dr. René Favaloro, the Argentinian surgeon who introduced coronary artery bypass surgery into clinical practice and is celebrated in today's Doodle."

Forum discussion at Twitter.

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Google Popcorn Machine - Yum

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Daily Search Forum Recap: July 11, 2019

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:Most SEOs Say Site UX Can Impact Your Google RankingsDejan posted a Twitter poll the other day and it received almost 600 responses from within the SEO community. The question was "Good UX impacts rankings." The responses available were "directly," "indirectly," or "neither."Google: Be Consistent. Use Either Slash Or No Slash After URL, Not Both.Google's John Mueller said it is best to be consistent with your URL structure and either choose to use slashes after the URL or not to use slashes after the URL. Try not to use both formats if possible.Google News Search Results Tests Card Layout AgainI am personally seeing the new card layout when I do searches in Google News on some browsers. On Chrome Mac, I get the card layout but on Safari Mac I get the old bundled list layout. Google Showing More Related Search Boxes In Image SearchGoogle is now showing more related search boxes in the image search results. Google has for some time shown the related search box but now more people are seeing it come up more often and several times as you scroll through the image results in Google Images.Google Search Lets You Play Tennis In The Search Results For WimbledonGo to Google on desktop or mobile and search for [Wimbledon] then take that live scores box and scroll the carousel where it shows women's scores, men's scores, etc to the left and you will see a tennis ball. Click the tennis ball and presto, you go into game mode.Googlers Go BowlingWe all know Google has a bowling alley at their main offices, the GooglePlex, we've seen videos of it. But here is a more recent photo of some Googlers using the bowling alley for some relaxing time.Other Great Search Forum Threads:Get ready for takeoff! ðWe're celebrating 50 years since Apollo 11's historic journey to the Moon with new, immersive experiences across Google → https://t.co/NAKYPtAPxC #Apollo50th… https://t.co/xAQe5ye6Zr, Google on TwitterSeems a bit weird, happy to take a look if you post the query. FWIW sites can prevent iframing with X-Frame-Options HTTP headers, if they want to do that.… https://t.co/zyZTeKdJsg, John Mueller on TwitterThere's never a guarantee for anything, but more specifically, I wouldn't rely on things outside of the standard. If you see typos in files, just fix them.… https://t.co/mbfbFM2ERk, John Mueller on TwitterHow to no index CDN sites showing up in Google results?, WebmasterWorldWe don't keep a cached page of all URLs -- that's pretty normal.…, John Mueller on TwitterSearch Engine Land Stories:Ad customizers are now available in all Microsoft Advertising accountsHow to measure success with JavaScript-dependent websitesOther Great Search Stories:

Analytics

Audience Targeting with Google Optimize's Personalization, Metric LabsGive your website visitors the experiences they deserve., GoogleHow to filter data across several sources in Google Data Studio, Baguette EngineeringHow to Prepare Your GTM Container for a Site Redesign, UpBuildWhat does 'not set' mean in Google Analytics?, Vertical Leap

Industry & Business

Google’s 4,000-Word Privacy Policy Is a Secret History of the Internet, New York Times

Links & Promotion Building

250k+ links and no disavow file – here’s what happened when we uploaded on, Rise at Seven

Local & Maps

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What You Must Know When Writing SEO and Digital Marketing Articles in 2019

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Marketing in Controversial Markets: How to Build Trust

Marketing controversial products or services--such as cannabis and cosmetic surgery--involves more than following rules and regulations. The legal and ethical landscape in those markets is dynamic, continually creating hurdles and challenges for marketers. Here are five marketing strategies to help educate consumers and build trust in controversial markets. Read the full article at MarketingProfs
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Five Challenges Standing in the Way of Email Marketing ROI

Done right, email marketing delivers results that outperform just about any other channel's. Done wrong, you leave money on the table with every send. So what are the roadblocks that stand in the way of optimizing email ROI? Read the full article at MarketingProfs
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The Average Tenure of Top Consumer-Brand CMOs

The average tenure of chief marketing officers at top consumer brands dipped slightly last year, according to recent research from Spencer Stuart. Read the full article at MarketingProfs
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Most SEOs Say Site UX Can Impact Your Google Rankings

Dejan posted a Twitter poll the other day and it received almost 600 responses from within the SEO community. The question was "Good UX impacts rankings." The responses available were "directly," "indirectly," or "neither."

Only 6% of those who filled out the survey said UX, site user experience, did not have any impact on a site's Google rankings. So 94% of SEOs believe UX is somewhat related to rankings. 40% said it was a direct ranking factor and the remaining 54% said it was an indirect factor. Direct means that Google has specific UX metrics they look at and will weight a site's overall UX with a ranking score of some sorts. Indirect means that other signals may be boosted because Google can tell that the site performs well for users and thus should rank well, but UX specific features do not directly impact rankings.

The thing is, page speed is somewhat of a UX thing and we know that is a direct ranking factor. HTTPS is also a bit of a UX thing and impacts rankings. We know a lot of the messaging around the core updates are about UX, same with Panda. Google has a page layout penalty of some sorts, interstitial ad penalty and much more. We also know that GoogleBot renders the page almost exactly like you and I see it, espesially with the new evergreen GoogleBot.

Anyway, here is the Twitter poll:

Good UX impacts rankings.

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Google: Be Consistent. Use Either Slash Or No Slash After URL, Not Both.

Google's John Mueller said it is best to be consistent with your URL structure and either choose to use slashes after the URL or not to use slashes after the URL. Try not to use both formats if possible.

He posted this on Twitter when asked about slashes after URLs "The best solution is to be consistent and only use one version of a URL. Link to that version, redirect to it, use it in sitemaps, use it for rel-canonical, etc."

The best solution is to be consistent and only use one version of a URL. Link to that version, redirect to it, use it in sitemaps, use it for rel-canonical, etc.

— ð John ð (@JohnMu) July 11, 2019

In 2017 John explained that slashes after a URL make the URL different and it has nothing to do with Google, it is just how the web works. For the home page, Google sets it as an implied canonical but internal pages may not be the case - although, I assume it is.

Either way - don't make Google guess, you can control this on your end.

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Google News Search Results Tests Card Layout Again

I am personally seeing the new card layout when I do searches in Google News on some browsers. On Chrome Mac, I get the card layout but on Safari Mac I get the old bundled list layout.

Here is a screen shot showing the layouts side by side, you can click to enlarge:

This design looks more like the mobile interface for Google News search.

I personally prefer the old format because it shows more sources about the same topic right on the same screen.

Forum discussion at Twitter.

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Google Showing More Related Search Boxes In Image Search

Google is now showing more related search boxes in the image search results. Google has for some time shown the related search box in image results but now more people are seeing it come up more often and several times as you scroll through the image results in Google Images.

Mordy Oberstein shared a video of it in action on Twitter but also hat tips to @mmafightcoach and @JohnLavapie1:

That's a serious amount of Related Search boxes on the Image SERP! Has anyone ever seen this many? #SEO #Search pic.twitter.com/kRPKpQTkQK

— Mordy Oberstein (@MordyOberstein) July 11, 2019

Here is what it looks like:

Forum discussion at Twitter.

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Google Search Lets You Play Tennis In The Search Results For Wimbledon

Go to Google on desktop or mobile and search for [Wimbledon] then take that live scores box and scroll the carousel where it shows women's scores, men's scores, etc to the left and you will see a tennis ball. Click the tennis ball and presto, you go into game mode.

Here is where to click:

Then you get the option to play tennis on Google, just click the play button:

Here is the game:

Anyone spotted this little game yet? ð'No? Let's give you a hint! ð1'£ Search for #Wimbledon on Google ð"2'£ Look out for a tennis ball in the results box ð¾3'£ Click on it and let the games begin... ðpic.twitter.com/21bA7PftVp

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Googlers Go Bowling

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15 July 2019
Website Marketing News
Know These Top 2019 Interactive Marketing Strategies NOWwww.highlevelstudios.com“Facebook”, “Instagram”, “LinkedIn” and “Twitter” are just a few of the growing social networks on the internet. The internet is the connection we use to gain access to t...

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