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Google Does Not Confirm Smaller Core Updates

Google Does Not Confirm Smaller Core Updates So we are sitting here wondering if we had an update yesterday and a few in July, Google was radio silence about those unconfirmed updates. Now, Google posts some more tips around core updates and at the end of that blog post wrote “we’re constantly making updates to our search algorithms, including smaller core updates. We don’t announce all of these because they’re generally not widely noticeable.” Here is what Danny Sullivan, the Google Public Liaison for Search, wrote in this article: Broad core updates tend to happen every few months. Content that was impacted by one might not recover – assuming improvements have been made – until the next broad core update is released. However, we’re constantly making updates to our search algorithms, including smaller core updates. We don’t announce all of these because they’re generally not widely noticeable. Still, when released, they can cause content to recover if improvements warrant. So these core updates happen every few months but “smaller core updates” are happening more often. Google is grouping the “smaller core updates” in with “constantly making updates.” Google said they do not announce all core updates, espesially not the smaller ones. Why not? Google said because they are “generally not widely noticeable,” I guess unless you are an SEO. But these “smaller core updates” can “cause content to recover if improvements warrant,” he wrote. So was yesterday’s update or any of the ones in July “smaller core updates“? I have no way to confirm that. I can tell you one thing, the chatter and tracking tools are both pretty high today again – so that update from yesterday does seem to have legs. Does it matter? Probably – but hey, who am I to say so. Forum discussion at Twitter. Copyright 2020 High Level Studios LLC.

Google Launched A Freshness Algorithm For Featured Snippets In Late February

Google Launched A Freshness Algorithm For Featured Snippets In Late February Yesterday, Google also confirmed that in late February, it launched a new algorithm aimed at making sure the featured snippets show the most accurate and timely or fresh answers for the query. Pandu Nayak from Google said “a new algorithm update improves our systems’ understanding of what information remains useful over time and what becomes out-of-date more quickly. This is particularly helpful for featured snippets” It is not clear if that what the unconfirmed chatter around a possible February update was or not, but Danny Sullivan said this update launched in late February: It went live in late February of this year. ‘” Danny Sullivan (@dannysullivan) August 1, 2019 Back to this update, as I covered at Search Engine Land yesterday, it focuses on making sure the featured snippets, when it matters, shows fresh content and information. So if you ask Google a question and the answer is better if it is more timely, then Google will want the featured snippet to be more fresh. For example, showing upcoming holidays that are not for 2018, but now for 2019: But not the horrible example we showed last month of [best smartphone for product photography] that still shows the iPhone 7 from 2015 when we have iPhone X devices and Pixel 3s and soon Pixel 4s. To be fair, a search on [best smartphone camera] does show a good featured snippet: Google posts more examples, like with recall information and updates to shows and events and much more. Sometimes, freshness counts when it comes to featured snippets. That’s why we made a change earlier this year to better identify when we should show fresh content. We share more about that in our blog post today: https://t.co/ADkAFfOHQ4 ‘” Google SearchLiaison (@searchliaison) August 1, 2019 Forum discussion at Twitter. Copyright 2020 High Level Studios LLC.

Google Core Updates Impact Your Google Discover Feed Rankings

Google Core Updates Impact Your Google Discover Feed Rankings This probably does not come as a surprise to most of you who read this site, but Google confirmed yesterday that your inclusion in the Google Discover feed can be impacted by Google’s core ranking updates updates. Google said in yesterday’s core update post “these core updates may also affect Google Discover.” It is the only mention of Discover in the story, but it is a strong and clear message that if the Google core updates do not find your site to be at a specific quality metric that Google’s search algorithm and Google’s discover feed algorithm might not show your content at all or less frequently. This makes sense – since Google probably only wants to highlight the most relevant and authoritative content to users, espesially when users are not searching for something very niche but rather just scrolling through the Google home page feed. The funny thing is the page about how to optimize for the Google discover feed doesn’t mention anything about core updates but it does mention quality. It says, “Discover content is algorithmically ranked by what Google thinks a user would find most interesting. Content ranking is powered by the strength of the match between an article’s content and a user’s interests, so there aren’t any methods for boosting the ranking of your pages other than posting content that you think users will find interesting. Google ranks Discover content algorithmically based on content quality and the strength of the match between page content and user interests.” And since those core updates are about content quality, amongst other things, it makes sense. That page also says “The two best ways to boost the ranking and performance of your Discover content are (1) to post content that you think users would find interesting and (2) to use high-quality images in your content.” It doesn’t really mention “quality” here but you know. So when John Mueller said not showing a Google Discover section in Search Console is “not a quality judgement,” it was not him fibbing but just saying your content is not in discover and thus Search Console does not have data on it to show you anything. But yet, only really quality newsy sites will show up in discover in the first place. Core Update Overview March 2024 Insights The impact of Google core updates on Google Discover feed rankings has been a topic of interest for many website owners and SEO professionals. The March 2024 Google core update brought significant changes to the search landscape, affecting how websites are ranked in Google Discover. Analyzing the impact of Google core updates on Google Discover feed rankings for site owners reveals several trends. One trend is the emphasis on high-quality content that provides value to users, driven by google algorithm updates and site owners, with core update. With each core update, Google aims to improve the user experience by delivering relevant and trustworthy content through the Discover feed. Following the March 2024 Google core update, websites that focused on producing authoritative and informative content saw an increase in their visibility within the Google Discover feed. This highlights the importance of creating content that aligns with user needs and preferences, considering google algorithm updates and core update. Understanding the implications of recent Google core updates is crucial for website owners who want to maintain or improve their rankings in the Google Discover feed. By staying informed about these updates, website owners can adapt their strategies to meet the evolving requirements set by Google’s multiple core systems. Google Discover Impact Google core updates directly influence Google Discover feed rankings. The relationship between these updates and changes in Google Discover visibility is evident. When a core update occurs, it can lead to fluctuations in website rankings within the Discover feed due to google algorithm updates. To optimize for Google Discover, it is essential to adapt to these core updates. Website owners should focus on creating high-quality, engaging content that aligns with user intent and provides value, considering google algorithm updates and core update. By understanding how these updates impact rankings, website owners can make informed decisions about their content strategy. Adapting to Google core updates is not only important for maintaining visibility within the Discover feed but also for improving overall search performance. As more users rely on personalized recommendations through platforms like Discover, optimizing for this feature becomes increasingly valuable amidst google algorithm updates and core update. Spam Update Effects Spam-related updates can have a negative impact on content visibility within the Google Discover feed. When spam updates occur, websites that engage in manipulative practices may experience a decrease in rankings. Mitigating the negative effects of spam updates on Google Discover rankings requires implementing strategies that prioritize high-quality content and ethical SEO practices. Website owners should focus on creating original, valuable content that adheres to Google’s guidelines and update. Significance of Updates Search Quality Enhancements Google’s multiple updates play a significant role in determining the rankings of websites in the Google Discover feed. These updates are designed to implement search quality enhancements that aim to improve the overall user experience. By focusing on enhancing search quality, Google ensures that users are provided with relevant and high-quality content in their Discover feed. To align with these updates, it is crucial for website owners and content creators to optimize their content to meet Google’s search quality standards. This involves creating quality content that is valuable, informative, and engaging for users, while considering google algorithm updates. By providing such content, websites have a higher chance of ranking well in the Google Discover feed after these updates. One way to enhance the search quality of your content is by ensuring it meets the criteria outlined by Google. This includes factors such as relevance, authority, and trustworthiness. By addressing these criteria, you can improve your website’s chances of appearing in users’ Discover feeds. Content Relevance Boost Another key aspect affected by these updates is

Bing: Never Seen A Case Where Negative SEO Was Attributed To Ranking Decline

Handstand On Google NYC’s Rooftop

Handstand On Google NYC’s Rooftop 05 September 2019 Website Marketing News Online marketing is an ever-changing landscape and keeping up with the latest trends is vital to your success. Google’s search engine continues to become more sophisticated in order to give its users the best experience, and you need to know what it’… Copyright 2020 High Level Studios LLC.

Google Posts Help Advice For Sites Impacted By Core Updates

Google Posts Help Advice For Sites Impacted By Core Updates Finally, we knew this was coming, and now it is here, Google posted advice on what you can do it help your site perform better in the Google search rankings in the days of Google’s core algorithm updates. This is despite Google saying there is no fix, they repeated, there is no fix, but Google is trying to help site owners focus more on overall quality. First of all, this reminds me about the post about update about updates — updates to our search algorithms. Double Down on No Fix. Google said it again, there is no fix. Google wrote “We know those with sites that experience drops will be looking for a fix, and we want to ensure they don’t try to fix the wrong things. Moreover, there might not be anything to fix at all.” Google added “As explained, pages that drop after a core update don’t have anything wrong to fix. This said, we understand those who do less well after a core update change may still feel they need to do something.” Google added this: There’s nothing wrong with pages that may perform less well in a core update. They haven’t violated our webmaster guidelines nor been subjected to a manual or algorithmic action, as can happen to pages that do violate those guidelines. In fact, there’s nothing in a core update that targets specific pages or sites. Instead, the changes are about improving how our systems assess content overall. These changes may cause some pages that were previously under-rewarded to do better. One way to think of how a core update operates is to imagine you made a list of the top 100 movies in 2015. A few years later in 2019, you refresh the list. It’s going to naturally change. Some new and wonderful movies that never existed before will now be candidates for inclusion. You might also reassess some films and realize they deserved a higher place on the list than they had before. The list will change, and films previously higher on the list that move down aren’t bad. There are simply more deserving films that are coming before them. Got it – no fix. Here Is What You Can Fix. Okay, so you can’t fix anything but since us annoying SEOs don’t stop pestering you about advice, you decided to give us some advice. What is that advice? Three folds (1) look at the Panda advice, (2) here is a list of stuff you can think about not in the Panda advice and (3) look at the quality raters guidelines and focus in on the EAT section. (1) Panda advice: Google points to the advice it gave in 2011 named More guidance on building high-quality sites saying “a starting point is to revisit the advice we’ve offered in the past on how to self-assess if you believe you’re offering quality content.” (2) Updated list of advice : Here is an updated list of advice from Google “with a fresh set of questions to ask yourself about your content” broken into (a) Content and quality questions, (b) Expertise questions, (c) Presentation and production questions and (d) Comparative questions: (A) Content and quality questions Does the content provide original information, reporting, research or analysis? Does the content provide a substantial, complete or comprehensive description of the topic? Does the content provide insightful analysis or interesting information that is beyond obvious? If the content draws on other sources, does it avoid simply copying or rewriting those sources and instead provide substantial additional value and originality? Does the headline and/or page title provide a descriptive, helpful summary of the content? Does the headline and/or page title avoid being exaggerating or shocking in nature? Is this the sort of page you’d want to bookmark, share with a friend, or recommend? Would you expect to see this content in or referenced by a printed magazine, encyclopedia or book? (B) Expertise questions Does the content present information in a way that makes you want to trust it, such as clear sourcing, evidence of the expertise involved, background about the author or the site that publishes it, such as through links to an author page or a site’s About page? If you researched the site producing the content, would you come away with an impression that it is well-trusted or widely-recognized as an authority on its topic? Is this content written by an expert or enthusiast who demonstrably knows the topic well? Is the content free from easily-verified factual errors? Would you feel comfortable trusting this content for issues relating to your money or your life? (C) Presentation an production questions Is the content free from spelling or stylistic issues? Was the content produced well, or does it appear sloppy or hastily produced? Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care? Does the content have an excessive amount of ads that distract from or interfere with the main content? Does content display well for mobile devices when viewed on them? (D) Comparative questions Does the content provide substantial value when compared to other pages in search results? Does the content seem to be serving the genuine interests of visitors to the site or does it seem to exist solely by someone attempting to guess what might rank well in search engines? (3) Quality raters guidelines and EAT: Then Google says you should really dig into the quality raters guidelines with a focus on the EAT section. Google said “If you understand how raters learn to assess good content, that might help you improve your own content. In turn, you might perhaps do better in Search.” “In particular, raters are trained to understand if content has what we call strong E-A-T. That stands for Expertise, Authoritativeness and Trustworthiness. Reading the guidelines may help

Daily Search Forum Recap: August 1, 2019

Daily Search Forum Recap: August 1, 2019 Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Signs Of Another Google Search Ranking Algorithm Update I am seeing signs both in terms of early chatter within the SEO community and industry and the automated tracking tools of an update brewing. The update may have started some time last night, but let’s say this is currently an unconfirmed August 1st update. Google has not pre-announced any core update but who knows. Google My Business Has People Also Search For Feature? Keyser Holiday shared screen shots in the Local Search Forums showing how a local knowledge panel had the people also search for / people also ask feature in the local knowledge panel for a business listing. What is even more confusing is that you can edit the contents of what the people also search for as well! Interesting Google Search Ranking Tidbits From A Private Dinner In 2017 With Gary Illyes Dan Shure posted on his podcast his audio notes from after a private dinner with Gary Illyes of Google from April 4th 2017. Basically, they had a dinner, after the dinner when Dan got into his car, he took audio notes of what he remembered from that dinner. Google Suggested Clips Play In Search, No Longer Take You To YouTube Google has recently changed it so the suggested clip, where Google search jumps you to a portion of the video with the answer you are looking for, no longer takes you into YouTube.com. Instead, it overlays a window, a modal, that plays the video in a black frame above the Google search results. Beware: Google Ads Expands Broad & Phrase Match To Include Keyword Close Variants Yesterday, Google announced that in the coming weeks broad match modifier and phrase match keywords will also begin matching to words within the search query that share the same meaning as the keyword. The SEM/PPC community is not surprised but still very frustrated by this news. Google Wolf Wall Google has a room in its Dublin office with a wolf coming out of it, or at least some sort of artistic looking wolf. I wonder if people walk into it by accident when walking to the other side of the Other Great Search Forum Threads: Related searches carousel within medical knowledge panel #google #serp #mobile https://t.co/BP0euNu0IA, Valentin Pletzer on Twitter Chrome 76 Blocks Flash by Default, Has Better PWAs Installs, WebmasterWorld Chrome’s Lighthouse now shows costly third-party resources in your page and the size/time to load them: https://t.co/FYpJT9P7C9. Available in the extension today or DevTools in ~Chrome 77: https://t.co/7Usf0s3Ewe https://t.co, Addy Osmani on Twitter Google getting planet scales wrong https://t.co/wq5Bs4wuuT https://t.co/BDMsUmrpq6, Space Facts on Twitter August 2019 AdSense Earnings & Observations, WebmasterWorld I completely lost my trust in “Content Is King”, BlackHatWorld Search Engine Land Stories: Demystifying visibility metrics in Google Ads New guide–Local Marketing Solutions for Multi-Location Businesses Bing is asking for feedback on its Webmaster Guidelines Google extends same-meaning close variants to phrase match, broad match modifiers Video: IBM’s SEO, Tanu Javeri, on importance of internal linking and video SEO Google App campaigns expand to Discover feeds, AdMob testing ads on app loading screens Other Great Search Stories: Analytics A new way to unify app and website measurement in Google Analytics, Google Blog Digital Debrief – New App + Web Properties in Google Analytics, Krista Seiden Industry & Business Google widens holdings for downtown San Jose transit village, Mercury News Links & Promotion Building Producing Holiday Content That Performs, Searchmetrics Building your outreach list, Builtvisible Local & Maps Apple Maps in iOS 13: Sights Set on Google, MacStories Low-Hanging Technical SEO Fruit for Local Ranking, Street Fight Google Maps 10.22.0 Beta Is Available To Download With Bug Fixes And Improvements, TechHX Google Tweaks Local Scroll Pack Yet Again, Mike Blumenthal Have you claimed your Apple Maps listing?, BizWest Mobile & Voice Get help from the Google Assistant on your DISH Hopper, Google Blog Google Assistant Updates feed adds music, weather cards, 9to5Google The complete list of Google Home and Google Assistant commands so far, CNET SEO The Local SEO Data Jackpot You Missed: Google Analytics – Search Console Integration, Local Visibility System PPC New innovations to grow your app business with ads, Google Blog 3 Common Reasons Marketers Don’t Invest in CRO, PPC Hero Search Features 100 million people free up phone space with the Files app, Google Blog Copyright 2020 High Level Studios LLC.

What webmasters should know about Google’s “core updates”

What webmasters should know about Google’s “core updates” What webmasters should know about Google’s “core updates”Each day, Google usually releases one or more changes designed to improve our search results. Most aren’t noticeable but help us incrementally continue to improve. Sometimes, an update may be more noticeable. We aim to confirm such updates when we feel there is actionable information that webmasters, content producers or others might take in relation to them. For example, when our “Speed Update” happened, we gave months of advanced notice and advice. Several times a year, we make significant, broad changes to our search algorithms and systems. We refer to these as “core updates.” They’re designed to ensure that overall, we’re delivering on our mission to present relevant and authoritative content to searchers. These core updates may also affect Google Discover. We confirm broad core updates because they typically produce some widely notable effects. Some sites may note drops or gains during them. We know those with sites that experience drops will be looking for a fix, and we want to ensure they don’t try to fix the wrong things. Moreover, there might not be anything to fix at all. Core updates & reassessing content There’s nothing wrong with pages that may perform less well in a core update. They haven’t violated our webmaster guidelines nor been subjected to a manual or algorithmic action, as can happen to pages that do violate those guidelines. In fact, there’s nothing in a core update that targets specific pages or sites. Instead, the changes are about improving how our systems assess content overall. These changes may cause some pages that were previously under-rewarded to do better. One way to think of how a core update operates is to imagine you made a list of the top 100 movies in 2015. A few years later in 2019, you refresh the list. It’s going to naturally change. Some new and wonderful movies that never existed before will now be candidates for inclusion. You might also reassess some films and realize they deserved a higher place on the list than they had before. The list will change, and films previously higher on the list that move down aren’t bad. There are simply more deserving films that are coming before them. Focus on content As explained, pages that drop after a core update don’t have anything wrong to fix. This said, we understand those who do less well after a core update change may still feel they need to do something. We suggest focusing on ensuring you’re offering the best content you can. That’s what our algorithms seek to reward. A starting point is to revisit the advice we’ve offered in the past on how to self-assess if you believe you’re offering quality content. We’ve updated that advice with a fresh set of questions to ask yourself about your content: Content and quality questions Does the content provide original information, reporting, research or analysis? Does the content provide a substantial, complete or comprehensive description of the topic? Does the content provide insightful analysis or interesting information that is beyond obvious? If the content draws on other sources, does it avoid simply copying or rewriting those sources and instead provide substantial additional value and originality? Does the headline and/or page title provide a descriptive, helpful summary of the content? Does the headline and/or page title avoid being exaggerating or shocking in nature? Is this the sort of page you’d want to bookmark, share with a friend, or recommend? Would you expect to see this content in or referenced by a printed magazine, encyclopedia or book? Expertise questions Does the content present information in a way that makes you want to trust it, such as clear sourcing, evidence of the expertise involved, background about the author or the site that publishes it, such as through links to an author page or a site’s About page? If you researched the site producing the content, would you come away with an impression that it is well-trusted or widely-recognized as an authority on its topic? Is this content written by an expert or enthusiast who demonstrably knows the topic well? Is the content free from easily-verified factual errors? Would you feel comfortable trusting this content for issues relating to your money or your life? Presentation and production questions Is the content free from spelling or stylistic issues? Was the content produced well, or does it appear sloppy or hastily produced? Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care? Does the content have an excessive amount of ads that distract from or interfere with the main content? Does content display well for mobile devices when viewed on them? Comparative questions Does the content provide substantial value when compared to other pages in search results? Does the content seem to be serving the genuine interests of visitors to the site or does it seem to exist solely by someone attempting to guess what might rank well in search engines? Beyond asking yourself these questions, consider having others you trust but who are unaffiliated with your site provide an honest assessment. Also consider an audit of the drops you may have experienced. What pages were most impacted and for what types of searches? Look closely at these to understand how they’re assessed against some of the questions above. Get to know the quality rater guidelines & E-A-T Another resource for advice on great content is to review our search quality rater guidelines. Raters are people who give us insights on if our algorithms seem to be providing good results, a way to help confirm our changes are working well. It’s important to understand that search raters have no control over how pages rank. Rater data is not used directly in our ranking algorithms. Rather, we use them as a restaurant might get feedback

Can Your Content Marketing Compete? Trends for a Strong Strategy in 2019 and Beyond

Can Your Content Marketing Compete? Trends for a Strong Strategy in 2019 and Beyond Content marketing helps shape your company’s place in the marketplace. The key to creating content that drives website visits, improves conversion, and creates brand lift is understanding what your audience needs and how you can best provide it. Make sure your content marketing can compete. Read the full article at MarketingProfs Copyright 2020 High Level Studios LLC. Content Marketing Evolution Trends Overview The world of content marketing is constantly evolving, and staying ahead of the curve is crucial for success. In 2019 and beyond, several emerging trends are shaping the landscape of content marketing. One such trend is the increasing importance of personalized content. With advancements in technology, marketers now have access to vast amounts of data that can be used to tailor content to specific audiences. This personalized approach helps to create a deeper connection with consumers and drive engagement. Another significant trend is the shift towards interactive content. Traditional blog posts and articles are no longer enough to capture and retain audience attention. Consumers now expect more immersive experiences, such as quizzes, surveys, and interactive videos. By incorporating interactive elements into their content strategies, businesses can foster greater engagement and provide a memorable user experience. Strategy Importance Having a well-defined content marketing strategy is essential in today’s competitive landscape. A clear strategy ensures that your efforts are aligned with your business goals and target audience. It allows you to consistently deliver valuable content that resonates with your customers. To enhance the effectiveness of your content marketing strategy, it is important to adopt a data-driven approach. Analyzing data can provide valuable insights into consumer behavior, preferences, and trends. By leveraging this information, you can optimize your content to better meet the needs of your audience and achieve higher conversion rates. Furthermore, storytelling plays a crucial role in creating a compelling content strategy. Storytelling allows businesses to connect with their audience on an emotional level and convey their brand message effectively. By crafting narratives that resonate with consumers’ values and aspirations, businesses can build trust, loyalty, and ultimately drive customer action. Competitive Landscape In order to stay ahead in the market, it is essential to evaluate competitors’ content strategies for benchmarking purposes. Analyzing what others in your industry are doing can provide valuable insights into successful tactics and areas for improvement. By understanding the strategies that are working for your competitors, you can adapt and refine your own approach to gain a competitive edge. Utilizing competitive analysis tools is an effective way to gather data and gain a comprehensive understanding of your competitors’ content strategies. These tools provide valuable information on keywords, backlinks, social media engagement, and more. Armed with this knowledge, you can make informed decisions about your own content marketing efforts and identify areas where you can differentiate yourself from the competition. Identifying unique selling points is crucial for standing out in a crowded marketplace. By highlighting what sets your business apart from competitors, you can attract and retain customers who resonate with your brand values and offerings. Whether it’s through innovative content formats, niche expertise, or exceptional customer service, finding your unique selling points will help you carve out a distinctive position in the market. Original Content Creation Authenticity Key To compete in the ever-evolving landscape of content marketing, authenticity is key. In a world where consumers are bombarded with information, it’s crucial to prioritize authenticity in order to build trust with your audience. People want to connect with brands and businesses that they perceive as genuine and transparent. One effective way to incorporate authenticity into your content is by sharing real-life stories. These stories add credibility to your content and help establish an emotional connection with your audience. Whether it’s a testimonial from a satisfied customer or a behind-the-scenes look at your company’s journey, these narratives can make your content more relatable and trustworthy. Showcasing transparency in your content creation processes can further enhance authenticity. Letting your audience in on the behind-the-scenes aspects of creating content demonstrates that you have nothing to hide. This could involve sharing insights into how you develop ideas, conduct research, or collaborate with others. By being open about your process, you invite your audience to be part of the journey and foster a sense of trust. Creativity Techniques In order to stand out from the competition and capture the attention of your target audience, it’s important to implement innovative content creation techniques. Traditional blog posts and articles are still valuable, but exploring different formats can help captivate the audience. Consider experimenting with formats like infographics and videos. Infographics are visually appealing and can effectively convey complex information in a concise manner. Videos, on the other hand, provide an engaging medium for storytelling and can leave a lasting impression on viewers. To generate creative content ideas, encourage brainstorming sessions within your team. Create an environment that fosters collaboration and allows for free-flowing ideas. Sometimes the most innovative concepts arise from bouncing ideas off one another and building upon each other’s creativity. Audience Engagement In today’s digital landscape, audience engagement is crucial for a successful content marketing strategy. It’s no longer enough to simply push out content; you need to foster two-way communication with your audience. One effective way to engage with your audience is through interactive content. This could include quizzes, polls, surveys, or interactive videos. By involving your audience in the content creation process, you create an immersive experience that encourages active participation and increases engagement. Another powerful tool for audience engagement is user-generated content. Encourage your audience to create and share their own content related to your brand or industry. This not only boosts engagement but also helps build a sense of community around your brand. Lastly, personalization is key when it comes to resonating with diverse audience segments. Tailor your content to address the specific needs, interests, and pain points of different segments within your target audience. This can be done by creating buyer

Employee Advocacy Statistics for Marketers [Infographic]

At this point, your company is probably investing time and money into social media, but a key component still missing from most social media marketing efforts is an employee advocacy program. These stats show why that’s likely a big shortcoming. Read the full article at MarketingProfs Copyright 2020 High Level Studios LLC.