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Marketing Analytics

91% of Brands are Moving Toward In-House Digital Marketing [STUDY] by @MattGSouthern

ADVERTISEMENT A new study reveals that 91% of brands have moved at least a part of their digital marketing operations in-house. Cost efficiency, greater control and increased transparency are amongst the biggest reasons for in-housing. The study was commissioned by advertising platform Bannerflow, in conjunction with Digiday. Findings of the study are based on the…

Can Harmonic Centrality Be the New PageRank? by @aysunakarsu

Graphs help us understand the real world better by mathematical abstractions and models in order to define the entities and the relations between them in structures. Many real-world applications use graphs, including search engines. Search engines use graphs for different purposes, such as understanding the popularity of pages or detecting spam links. Centrality is an…

13 Important SEO KPIs You Need to Know by @BrockbankJames

We’re now marketing in an era where SEO and content marketing go hand in hand. If you want to drive success from the search engines, you need create great content. Understanding the link between SEO and content marketing is important – whether it’s as a link building tactic, a way to earn rankings, or to…

Your Guide to Picking the Right KPIs for Content by @benjarriola

ADVERTISEMENT Every digital marketing campaign has key performance indicators (KPIs). Most of the time, profitability is a main factor in the KPIs. In every digital marketing campaign, you have multiple channels and every channel requires different strategies and tactics. Many of these channels deal with content. In the SEO world, you may have heard the…