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6 Things Marketers Should Know About Facebook’s App Integrations by @virginianussey

ADVERTISEMENT On January 25, Facebook announced a plan to fully integrate the three platforms: Facebook Messenger, Instagram, and WhatsApp. The revolutionary project will empower users to message each other, regardless of the apps they’re using, according to The New York Times. People on Instagram will be able to effortlessly message friends on Facebook. WhatsApp users can…

Facebook is a local search engine. Are you treating it like one?

As soon as Facebook launched its Graph Search in 2013, it was only a matter of time before it became a big player in the search engine game. But Graph Search was limited as far as optimization was concerned. The results it returned focused on providing an answer on the relationships between people, places, and…

Yes, Facebook’s ’10 Year Challenge’ WAS Just a Harmless Meme by @schachin

ADVERTISEMENT A meme recently made the rounds. You might have heard about it. The “Ten Year Challenge.” This challenge showed up on Facebook, Twitter, Instagram along with a variety of hashtags such as the #10YearChallenge or the #TenYearChallenge or even the #HowHardDidAgingHitYou along with a dozen or so more lesser used identifiers. You might have…

Facebook Introduces New Ways for Businesses to Communicate with Customers by @MattGSouthern

ADVERTISEMENT Facebook will soon be rolling out two new ways for businesses to communicate with customers via messaging and groups. Receive Instagram DMs in Facebook Messenger Facebook is going to make it possible for businesses to receive and respond to customer messages using the same service. Instagram direct messages will be integrated with the Facebook…

Facebook is Changing the Way Advertisers Set Campaign Budgets by @MattGSouthern

ADVERTISEMENT A major change is coming to the way Facebook advertisers set campaign budgets. Starting in September 2019, all Facebook ad campaigns will be migrated to campaign budget optimization. That means advertisers will have to set one central campaign budget across all ad sets. Facebook will automatically distribute the budget to top performing ad sets,…

Facebook Enhances Ad Units for Automobile Dealers by @MattGSouthern

ADVERTISEMENT Facebook is upgrading the targeting capabilities of its automotive inventory ads with the ability to reach more people. Dealerships can now use automotive inventory ads to reach people who have visited other auto and dealer-related Pages, websites and apps. Previously, targeting of automotive inventory ads was limited to people who visited a dealer’s own…

14 Ways to (Literally) Boost Your Facebook Page ROI by @lisabuyer

ADVERTISEMENT Facebook marketers are in a constant state of change. Every week seems like a news feed fire drill. As a matter of fact, the infamous news feed might even become an endangered species. Stories — the vertical, ephemeral slideshows pioneered by Snapchat — are now growing 15 times faster than feed-based sharing according to…

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