Facebook is Testing Upvotes and Downvotes for Comments by @MattGSouthern

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Facebook has been spotted testing the ability for users to upvote and downvote comments.

This test appears to be limited to the Android app, which is common when tests like these are spotted in the wild.

Joe Youngblood shared an example on Twitter:

Facebook is taking a page out of Reddit’s playbook, who lets its community moderate itself to a certain extent with upvote and downvote buttons.

That’s the intention behind Facebook’s upvotes and downvotes as well, according to the message that appears at the top:

“Support comments that are thoughtful and demote ones that are uncivil or irrelevant.”

What puzzles me about this screenshot is that the comment with zero upvotes is placed above the comment with two upvotes.

On other platforms, a comment with the most upvotes is sent to the top, since it’s an indication that users think the comment is valuable to the conversation.

Conversely, downvoted comments are sent to the bottom. But that’s not what’s happening in this instance.

Then again, it’s just a test at this point, so maybe Facebook is still working on that functionality.

This is certainly a more diplomatic solution to moderating comments, as opposed to outright deleting them. Although I’ll hazard a guess that Facebook will still let pages delete comments if they wish.

Upvote and downvote buttons can also help pages that get so many comments they don’t have time to read each one. Users can do the work for them by demoting “uncivil or irrelevant” comments.

This feature has the potential to greatly improve the quality of pages’ comment sections. Time will tell if it ends up rolling out publicly.

Facebook is Improving Ads Manager and Business Manager by @MattGSouthern

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Facebook shared plans to update both Ads Manager and Business Manager making them easier to use.

An improved version of Ads Manager is being released now, with an updated Business Manager coming later this year.

New Ads Manager

Facebook has begun rolling out a simpler version of the Ads Manager interface.

Updates to Ads Manager include:

  • More simplified navigation features
  • A cleaner design
  • A new campaign management experience

Those who have access to the revamped interface will see a new navigation bar, which offers users more space to manage ads.

Facebook is Improving Ads Manager and Business Manager

Facebook is Improving Ads Manager and Business Manager

The new navigation bar also highlights tools that offer more insight into ad performance and reporting.

Facebook is updating the campaign creation experience with a new copy and paste functionality. It’s said to offer more flexibility when building ads.

An auto-naming feature will allow businesses to customize their campaign, ad set, and ad names even faster.

Lastly, more intuitive ad-level creative and placement editing tools are being planned as well.

These updates are rolling out now and are expected to be available to everyone by next year.

New Business Manager

Facebook plans to update Business Manager to let agencies activate their clients’ campaigns faster than before.

Updates to Business Manager will include:

  • A seamless process for agencies to onboard new clients.
  • A better way for agencies to manage clients’ historical reporting.
  • An easier way to assign and organize assets to people.

There’s no timeframe for when the updates to Business Manager will be available, Users can expect to see it sometime later this year.

Facebook Introduces Cost Cap Bidding to Maximize Cost-Efficiency by @MattGSouthern

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Facebook is introducing a new bid strategy for advertising which is focused on driving results while keeping costs down.

Bid strategies for Facebook ads were previously focused on maximizing conversion volume (bid cap) or cost predictability (target cost).

To help businesses better reach certain goals, Facebook will offer a bidding strategy that combines both of its previous offerings.

“Cost cap maximizes cost efficiency by getting you the most results, such as purchases or installs, at or below your set maximum cost per optimization event.”

What separates cost cap bidding from other cost-optimized bidding strategies is that it allows advertisers to set the max CPA/CPI they’re willing to pay.

When it rolls out, cost cap bidding will be accessed through an updated, guided bid experience.

Facebook Introduces Cost Cap Bidding to Maximize Cost-Efficiency

Facebook Introduces Cost Cap Bidding to Maximize Cost-Efficiency

As shown in the example above, advertisers can enter a cost control, which Facebook will aim to meet with the cost cap bidding strategy.

There is no set date for when cost cap bidding will be available. Facebook says it’s rolling out to advertisers throughout the year.

Facebook Tests Integrating Stories into the News Feed by @MattGSouthern

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Facebook has been spotted testing a redesigned version of the news feed which also includes stories.

In addition, this version of the news feed has a new interface which prompts users to tap through as though they were viewing a series of stories on Instagram or Snapchat.

App researcher Jane Manchun Wong discovered the test and published some example GIFs to Twitter.

Here’s an example of the tap-through interface in action:

Here’s another example which shows a regular Facebook post followed by a story:

Wong also notes that sponsored posts still show up in the new interface just as they would in the regular news feed.

In fact, the very reason why Facebook is developing this news feed may have to do with showing more ads to users.

TechCrunch’s Josh Constine speculates that a hybrid feed could be Facebook’s solution to its falling stock price:

“Facebook shares fell 20% when it warned users were moving to Stories faster than advertisers. A posts/Stories hybrid carousel lets Fb stick feed ads in Stories.”

Of course, this is just a test which is by no means confirmed to roll out in a public release.

Instagram introduced a horizontal feed late last year. It was so hated by users that Instagram reverted back to its vertical feed in less than an hour.

So it’s peculiar to see Facebook testing another type of horizontal feed so soon after the first attempt crashed and burned.

Perhaps the company thinks it will be better received by Facebook users? I suppose time will tell.

Five tools for audience research on a tiny budget

Five tools for audience research on a tiny budget

When starting out a digital marketing program, you might not yet have a lot of internal data that helps you understand your target consumer. You might also have smaller budgets that do not allow for a large amount of audience research.

So do you start throwing darts with your marketing? No way.

It is critical to understand your target consumer to expand your audiences and segment them intelligently to engage them with effective messaging and creatives. Even at a limited budget, you have a few tools that can help you understand your target audience and the audience that you want to reach. We will walk through a few of these tools in further detail below.

Five tools for audience research on a budget

Tool #1 – In-platform insights (LinkedIn)

If you already have a LinkedIn Ads account, you have a great place to gain insights on your target consumer, especially if you are a B2B lead generation business.

In order to pull data on your target market, you must place the LinkedIn insight tag on your site.

Once the tag has been placed, you will be able to start pulling audience data, which can be found on the website demographics tab. The insights provided include location, country, job function, job title, company, company industry, job seniority, and company size. You can look at the website as a whole or view specific pages on the site by creating website audiences. You can also compare the different audiences that you have created.

Screenshot of LinkedIn insights

Tool #2 – In-platform insights (Facebook)

Facebook’s Audience Insights tool allows you to gain more information about the audience interacting with your page. It also shows you the people interested in your competitors’ pages.

You can see a range of information about people currently interacting with your page by selecting “People connected to your page.”

To find out information about the users interacting with competitor pages, select “Interests” and type the competitor page or pages. The information that you can view includes age and gender, relationship status, education level, job title, page likes, location (cities, countries, and languages), and device used.

Screenshot of the "Insights" tab on Facebook Audience Insights

Tool #3 – In-platform insights (Google Customer Match)

Google Customer Match is a great way to get insights on your customers if you have not yet run paid search or social campaigns.

You can load in a customer email list and see data on your customers to include details like gender, age, parental status, location, and relevant Google Audiences (in-market audiences and affinity audiences). These are great options to layer onto your campaigns to gain more data and potentially bid up on these users or to target and bid in a separate campaign to stay competitive on broader terms that might be too expensive.

Screenshot of insights gained from Google Customer Match

Tool #4 – External insights (competitor research)

There are a few tools that help you conduct competitor research in paid search and paid social outside of the engines and internal data sources.

SEMrush and SpyFu are great for understanding what search queries you are showing up for organically. These tools also allow you to do some competitive research to see what keywords competitors are bidding for, their ad copy, and the search queries they are showing up for organically.

All of these will help you understand how your target consumer is interacting with your brand on the SERP.

MOAT and AdEspresso are great tools to gain insights into how your competition portrays their brand on the Google Display Network (GDN) and Facebook. These tools will show you the ads that are currently running on GDN and Facebook, allowing you to further understand messaging and offers that are being used.

Tool #5 – Internal data sources

There might not be a large amount of data in your CRM system, but you can still glean customer insights.

Consider breaking down your data into different segments, including top customers, disqualified leads, highest AOV customers, and highest lifetime value customers. Once you define those segments, you can identify your most-desirable and least-desirable customer groups and bid/target accordingly.

Conclusion

Whether you’re just starting a digital marketing program or want to take a step back to understand your target audience without the benefit of a big budget, you have options. Dig into the areas defined in this post, and make sure that however you’re segmenting your audiences, you’re creating ads and messaging that most precisely speak to those segments.

Lauren Crain is a Client Services Lead in 3Q Digital’s SMB division, 3Q Incubate.

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Conversation Mapping

Small Business Guide to Chatbots & Facebook Messenger Marketing by @virginianussey

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Chatbots are all the business buzz – and for good reason.

They give customers of any-size business critical answers to pressing questions quickly.

They can:

  • Boost your average order value.
  • Accelerate the buyers’ journey.
  • Reduce your customer service costs.

Pretty awesome, right?

But chatbots are built on complex tech that requires a developer to code and maintain, putting them out of reach of most small business owner-slash-marketer-slash-entrepreneurs, right?

Wrong!

This article is the do-it-all entrepreneur’s (a.k.a. small business) guide to using bots as your business’s automated assistant and marketing aid.

What you’ll learn:

Let’s jump in!

What’s a Facebook Messenger Bot?

A chatbot is a computer program that interacts with users through a conversational interface.

Facebook Messenger chatbots are chatbots on Facebook’s messaging platform, Messenger. (You know, the chat app you probably have on your phone. And if not you, then 1.3 billion users around the world.)

Facebook Messenger is probably the most popular platform for chatbots for two key reasons:

  • Facebook Messenger has over a billion users (second in the world only to Facebook-owned WhatsApp).
  • Facebook Messenger has a developer API that enables businesses to do automated messaging.

Boom, that’s the audience and the means.

Automated chat technologies let you engage with your customers 24/7, ensuring the information they seek is always at their fingertips.

What Can a Small Business Use Facebook Messenger Bots For?

Two big things to list here under why Facebook bots for my business:

1. Digital Marketing: Driving More Leads & Sales

When surveyed, 21 percent of consumers see chatbots as the easiest way to contact a business.

In fact, 15 percent of consumers have already engaged with a company’s chatbot, and 95 percent believe bots will play a critical role in customer service moving forward.

To make it even better, 40 percent don’t even care that a person might not be behind the chat. As long as they get the help they need, they’re happy.

2. Customer Service: Helping Customers Solve Issues

One key and obvious use case for bots is providing quick answers to common questions. Think of it as an interactive FAQ website page.

Instead of having to scroll to find the answer or head to a website and do a search, the customer can instantly retrieve an answer, using a mobile-friendly conversation that’s familiar.

Ultimately, chatbots aren’t just convenient for small businesses; customers prefer them, too.

Are you ready to get started with bots? Keep reading.

Who Will Build Your Bots?

One of the most daunting parts about chatbots is figuring out who is going to build it.

After all, you need quality content in your bot if you want it to be effective, so getting the right mind behind the design is essential.

Luckily, you may already have the right person in place. And maybe it’s you.

If you or someone on your team is doing your copywriting, email marketing, online ads, or social media content, they could be ideal for creating a chatbot.

Building chatbots that answer Q&As and send broadcasts to your list requires no coding if using a visual content builder.

Today’s chatbot tools are incredibly user-friendly. You don’t need a degree in programming or even how to write code to get started.

Because no one is limited technically, the most critical skill is writing conversion-focused content for the bot.

Designing and developing chatbots and chat marketing funnels is really all about the messages and the offers.

You need engaging, useful, and concise content, ensuring people can get quick answers that are presented in a way that draws them into the conversation.

Really, chatbots are a marketing channel, which is why copywriters, marketers and advertisers make the ideal chat marketer.

With the right tools, your chatbot building and maintenance processes become a breeze. MobileMonkey is a free option (Disclosure: I work for the company).

In order to execute the chatbot marketing campaigns described below, you can use a 100 percent free MobileMonkey account.

Importantly, you don’t need to be a tech whiz to use a visual content chatbot builder.

You never have to write a single line of code. Instead, you can use friendly drag-and-drop, toggle choices, checkboxes, and similar approaches to design your perfect chatbot.

What Do Awesome Facebook Messenger Bots for Small Business Look Like?

Here we’ll walk through building and deploying Facebook Messenger chatbots to increase engagement and the customer service experience.

Do the Maintenance by Programming Answers to FAQs

Once people start engaging with your chatbot, you are likely going to discover that they ask some questions that aren’t part of your bot.

If you do, don’t be discouraged. This is actually an opportunity to build a better, more comprehensive chatbot.

Take a look at the unanswered questions and write up the answers.

Then, head into your chatbot’s programming and add them to the list. Essentially, you are expanding your FAQs based on what people want to know, making your chatbot more functional.

chatbot answering FAQs

chatbot answering FAQs

Ideally, you want to review your unanswered questions weekly. That way, you can update your bot frequently, making it the best it can be on a regular schedule.

Send Chat Blasts

When it comes to engagement, chat blasts are a great option. Plus, they drive traffic, focusing on people who have already made contact and expressed an interest.

When you use the chatbot builder, you add content with widgets that you can click, drag and drop:

chatbot builder with gif and quick question

chatbot builder with gif and quick question

The nature of chatbots is highly interactive and conversational, making it more interesting for your customers. Plus, you can target the messages based on the audience.

This allows you to use different approaches for those who have asked specific questions, engaged with you in a particular fashion, or fall into certain demographics.

Read 5 Ways You Can Drive More Organic (Yes, FREE!) Traffic with Chatbots to learn more about chatbots.

Pro Tip: Be Uber Engaging — Even Entertaining

While chatbots are meant to be informational, that doesn’t mean they can’t be exciting and fun.

Giving your bot some personality, sharing helpful tips and tricks that can help your contact excel, or asking questions and encouraging conversation all enhance engagement.

Ultimately, you want to make the experience enjoyable and valuable, so have a little fun when creating your chatbot.

How to Get More Leads with Messenger Bots

As a small business, expanding your contacts list is often crucial for your success. Luckily, chatbots can make that easy.

(I’ve tackled how marketers can generate leads through a Messenger chatbot in a previous article, How to Build a Free Facebook Messenger Chatbot for Lead Generation.)

Here are three examples of amazing lead magnets that can help you grow your Messenger contacts list.

Website Chat

With the Messenger chat widget, you can add the chat feature to your website.

messenger bot website chat customized

messenger bot website chat customized

Pictured above:

  1. You can customize the welcome message on your website chat, as well as the pages on your website where the chat is available.
  2. Since it is Facebook Messenger chat, when a customer reaches out, they are using their Facebook account.

Bonus: When people message you on your website, they’re automatically added to your Messenger contact database. Then, you can keep the conversation going, even if they leave your site.

Plus, the Messenger chat widget is by default mobile-friendly. As more people turn to their smartphones to run around online, this can separate you from competitors who aren’t embracing the power of Messenger.

When you use Facebook Messenger chat on your website, you expand your contact list automatically. Since the customer has to be logged in to use the chatbot, you collect their information as soon as they engage.

Comment Guard

MobileMonkey’s Comment Guard lets you create autoresponder chatbots that reach out whenever someone posts a comment.

They send the user a private message automatically, allowing you to reach out to people who’ve already interacted with you and add them to your contacts list.

Plus, if you couple Comment Guard with other engagement options (like contests, giveaways, free guides, and more), you are encouraging people to comment on your posts, making it easier to score leads.

Facebook Ads

Instead of using traditional ads that send people who click to your website, opt for click-to-Messenger ads instead.

When a user clicks your ad, it starts a Messenger conversation, allowing you to capture their contact information while they get helpful information about your product or service using one of the most engaging platforms around.

The Final Take

Ultimately, Facebook Messenger chatbots are powerful marketing and customer service tools.

By embracing chatbots, you are using a communication channel that customers prefer and enjoy.

Chatbots let you be where your customers are, on the chat app they know, love, and rely on every day, letting you grow your business with today’s trending tech.

More Resources:


Image Credits

All screenshots taken by author, April 2019

Facebook’s “Why Am I Seeing This Post?” Explains How its News Feed Algorithm Works by @MattGSouthern

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Facebook is adding a new component to the news feed that answers the question “why am I seeing this post?”.

Users now have more insight into how past interactions on Facebook impact the ranking of posts in their news feed.

This is the first time Facebook has built information directly into the app on how news feed ranking works.

How “Why am I seeing this post?” works

Users can access “Why am I seeing this post?” from any news feed item using the drop-down menu in the right-hand corner.

Facebook will then show the following information:

  • Why a certain post is being displayed in the news feed — for example, if the post is from a friend, a group the user joined, or a page they followed.
  • Which factors have the greatest impact on the ranking of posts, including:
    • How often you interact with posts from people, Pages or Groups
    • How often you interact with a specific type of post, for example, videos, photos or links
    • The popularity of the posts shared by the people, Pages, and Groups you follow.
  • Shortcuts to controls, such as See First, Unfollow, News Feed Preferences and Privacy Shortcuts.

Facebook is also providing users with more insight into the ranking of paid posts with an update to “Why am I seeing this ad?”.

Updates to “Why am I seeing this ad?”

You can now discover additional details about ads shown when information on an advertiser’s list matches your Facebook profile.

Previously, “Why am I seeing this ad?” showed how demographic details, interests, and website visits contribute to the ads displayed in the news feed.

Another way to target users with advertising is to upload existing information such as email addresses and phone numbers.

Going forward, “Why am I seeing this ad?” will now indicate when the advertiser uploaded the information or if the advertiser worked with another marketing partner to run the ad.

You Can’t Do That on Facebook: A Complete Guide for Marketers by @JuliaEMcCoy

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Marketing on Facebook isn’t a free-for-all. It’s not a guaranteed win, either. (Organic reach on Facebook has notoriously plunged downward in the past few years – reaching your audience for free is pretty much in the past).

But, before you can ever make a blip on the Facebook algorithm, you need to follow some basic rules.

These are outlined in Facebook’s policies, but they can be hard to weed through, and often it’s unclear which guidelines pertain to marketing tactics.

That’s why I’ve pulled together this guide to clarify the most basic rules. If you’re in violation of any of them, your page could get shut down – a worst-case scenario.

Avoid that situation and make sure your marketing complies, including giveaways, contests, posts, and ads.

1. Running a Promotion? You Must Include Two Pieces of Information

Under Pages, Groups and Events Policies – Section 3

Running promotions is a great idea for increasing your engagement, growing brand reach, and more. However, Facebook requires you to include two vital pieces of information for your audience with every promotion:

  • A note informing any participants that their entry in your promotion also releases Facebook from any responsibility or liability.
  • A note that acknowledges Facebook has nothing to do with your promotion.

You Can’t Do That on Facebook: A Complete Guide for Marketers

You Can’t Do That on Facebook: A Complete Guide for Marketers
Basically, this guideline makes sure your entrants know your promotion has zero connections to Facebook, other than serving as the platform where you’re hosting it.

There are no good excuses for not including these two pieces of information with your giveaways, contests, etc. All you have to do is include a small note following your promotion’s rules and guidelines.

Here’s an example of a giveaway from Book Depository correctly posted on Facebook. Note their terms and conditions are included in a link at the end of the post:

You Can’t Do That on Facebook: A Complete Guide for Marketers

You Can’t Do That on Facebook: A Complete Guide for Marketers

2. Don’t Use Friend Connections or Personal Timelines to Administer Promotions

Under Pages, Groups and Events Policies – Section 3

Another basic guideline for posting promotions on Facebook: Don’t use personal timelines to do it, and don’t require entrants to use friend connections to enter.

What does this mean? Simply that you can’t require participants to:

  • Tag a friend to enter the promotion or gain additional entries.
  • Share the promotion for additional entries, either to a friend’s timeline or on a personal timeline.

Note that you still may encourage participants to share your promotion – you just can’t make sharing or tagging requirements for entry.

3. Collecting User Data with a Facebook App? Notify Them & Obtain Clear Consent

Under Pages, Groups and Events Policies – Section 4

No matter how or where you collect user data on Facebook, you need to make sure those users understand:

  • How you will use their information
  • That you need their permission to collect and use their data
  • It’s you collecting it, not Facebook

This kind of transparency is not just a Facebook policy; it’s also a best-practice for doing business, period.

4. Be Careful When Creating Page Names

Under Pages, Groups and Events Policies – Section 5

Creating a Facebook Page for your business should be straightforward, but there are a few basic rules to follow when naming your page:

  • Don’t use grammar or punctuation that’s excessively incorrect (i.e., if your brand name is an intentionally misspelled word or includes one intentional grammar error, that’s fine, but going overboard might get you in trouble).
    • Example: ipsy’s page name is spelled with a lowercase “i” and passes muster. If, on the other hand, their page name included a grammar error, too, it probably wouldn’t be acceptable.

You Can’t Do That on Facebook: A Complete Guide for Marketers

You Can’t Do That on Facebook: A Complete Guide for Marketers

  • Don’t use profanity.
  • Don’t use generic terms or locations – for instance, if you sell necklaces, your page name cannot be “Necklaces”.

If your brand name falls under any of these no-no’s, you might want to go back to the drawing board – and not just for Facebook, but for general branding success.

5. Use the Facebook Brand in Ads Wisely

Under Advertising Policies – Section 2

Does your business offer marketing services, including social media marketing? If so, you might need to mention the Facebook brand in your ads and posts.

Specifically, when you post ads mentioning Facebook on Facebook, there are rules for that, too.

  • You can mention Facebook in a limited way.
  • “Facebook” should always appear in the same font/size/style as the text surrounding it.
  • Always capitalize the brand name “Facebook” – don’t make it plural, don’t abbreviate it, and don’t use it as a verb.
  • Don’t substitute the Facebook logo for the word “Facebook” in your ad copy.
  • Don’t use the Facebook logo in your ads.

Here’s an example of an ad from AdEspresso that correctly mentions the Facebook brand:

You Can’t Do That on Facebook: A Complete Guide for Marketers

You Can’t Do That on Facebook: A Complete Guide for Marketers

6. Make Calls-to-Action Crystal-Clear

Under Pages, Groups and Events Policies – Section 4

Facebook gives brands options for adding CTA buttons to their pages. However, if you provide a call-to-action on Facebook, there are rules for that, too.

Particularly, Facebook stipulates that, after a user clicks your CTA, any information you obtain from that interaction can’t be used for any other purpose than providing the service the CTA promised.

If you want to use the information you obtained from a CTA click in any other way, you have to get the user’s consent.

For example, the CTA on ipsy’s business page encourages you to sign up for their subscription service. When you click the CTA, it takes you to a sign-up page. If the CTA took you to a survey, that would be misleading, and the information you collect would not relate to that “Sign Up” action.

This is perhaps an example of poor marketing practices more than anything else, but it’s also a clear violation of Facebook’s policies.

You Can’t Do That on Facebook: A Complete Guide for Marketers

You Can’t Do That on Facebook: A Complete Guide for Marketers

You Can’t Do That on Facebook: A Complete Guide for Marketers

You Can’t Do That on Facebook: A Complete Guide for Marketers
Misleading CTAs are never okay. If your CTAs aren’t crystal-clear or point to unrelated pages, you need to go back and refresh yourself on CTA etiquette.

Stay on Facebook’s Good Side

Keeping up with Facebook’s policies and complying are the best ways to make sure your pages stay in the light.

Another reason to do it?

Facebook’s policies align with basic best practices for online marketing, including transparency, honesty, and respect for the user.

Keeping up with them isn’t just about abiding by the rules – it’s also about being a trustworthy marketer. That’s definitely a worthy goal.

More Resources:


Image Credits

All screenshots taken by author, March 2019

Facebook’s Faulty SMS Two-Factor Authentication is Locking Out An Alarming Number of Users by @MattGSouthern

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An issue with Facebook’s SMS two-factor authentication is keeping a significant number of users locked out of their accounts.

The problem is users are not receiving text messages from Facebook which they need to verify ownership of their accounts.

Joe Youngblood, one of many users currently locked out, has been documenting the process of trying to regain access to his account.

He’s going on over 15 days of not being able to log in to Facebook:

Despite many attempts of reaching out to Facebook about this issue, he has not received any help.

As mentioned, he’s not alone. With a quick search for “Facebook SMS” on Twitter you can find many other users locked out of their account for the same reason.

The faulty SMS two-factor authentication problem appears to be severely underreported even though it’s impacting users worldwide.

In an effort to raise awareness of the problem, Youngblood created the Twitter account @FacebookSMS2FA which contains a growing collection of retweets from users who are locked out of their accounts.

This problem could be especially detrimental for people who rely on Facebook to run their business.

For what it’s worth, Youngblood has a long-term history of buying Facebook ads, and that has not seemed to make a difference with regaining access to his account.

What’s also notable about this issue is that Facebook was in the news earlier this month for allowing users to be found using the phone number provided for two-factor authentication.

So not only is Facebook misusing users’ phone numbers, but it’s not even living up to its end of the deal by providing secure and reliable two-factor authentication.

With more users speaking up about the problem, will Facebook finally do something to correct it? We’ll have to wait and see.

Facebook Lets Users Search for All Active Ads That Pages Are Running by @MattGSouthern

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Facebook is expanding its Ad Library tool to include information about all active ads from any page.

Previously, Ad Library only included information for ads related to politics or issues of national importance.

It was also limited to searching by keywords. Now you can search by page.

In addition to finding all ads a page is running, you can also see details about total impressions, who saw the ad, and how much was spent on it.

Ad Library contains information about ads across all of Facebook’s platforms.

Here’s an example showing what I found when searching for ads that Google is running.

Facebook Lets Users Search for All Active Ads That Pages Are Running

Facebook Lets Users Search for All Active Ads That Pages Are Running

As you can see, there’s a drop-down menu to filter ads by country. Ad Library will also point out when an ad is dynamic and has multiple versions.

Be sure to make your searches count when using Ad Library. Apparently, you can get locked out for conducting too many searches in a short period of time.

More Information About Pages

Ad Library will now display more information about Facebook pages themselves, such as:

  • Page creation date
  • Previous Page merges
  • Name changes
  • Primary country location of people who manage the Page

All of the above information will be available within a new “Page Transparency” section on Facebook pages.

Previously, you had to click “Info and Ads” to find this information.

Ad Library Report

With this update, Facebook is making improvements to the Ad Library Report as well.

“Starting in mid-May, we’ll update the Ad Library Report for ads related to politics or issues daily, rather than weekly.”

Reports will be downloadable for everyone.