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Content Marketing

13 Steps to Fail Miserably at Blog Writing by @ronlieback

ADVERTISEMENT Kelly sat there with this miserable look on her face. The blog’s title in the search results was spot on, and the tiny description backed it up. But when she got to the content, her excitement quickly drained. Everything she had just read within that single minute made her want to go outside and…

9 Tips for Creating Your Best SEO Content in 2019 by @JuliaEMcCoy

In 2019, SEO content will be all about the audience. If you’re looking to improve your content marketing and see real ROI, you have to use practices that will really benefit them. Content that’s highly ranked, that drives traffic and leads is always user-focused, first and foremost. That’s why today’s tips for SEO content in…

Your Guide to Picking the Right KPIs for Content by @benjarriola

ADVERTISEMENT Every digital marketing campaign has key performance indicators (KPIs). Most of the time, profitability is a main factor in the KPIs. In every digital marketing campaign, you have multiple channels and every channel requires different strategies and tactics. Many of these channels deal with content. In the SEO world, you may have heard the…

15 Things to Consider Before Choosing Your Content KPIs by @robgarner

ADVERTISEMENT With more brands and enterprises making the transition to full-blown digital publishers and media entities, demand is greater than ever in two crucial areas: Accountability in spending. Better understanding of how content drives business objectives at different levels. As a result, marketers are pushing harder to measure content – not just at the transactional…

What Are Content KPIs & Why Do They Matter? by @BrianHarnish

ADVERTISEMENT Content key performance indicators (KPIs): they will make or break your content marketing efforts. Why? Because when you do not consider the content KPIs that will go into your ongoing reporting – and ultimately your overall content strategy – you can make errors in judgment that ultimately will doom your content marketing (and SEO)…