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Twitter Releases its Official Marketing Calendar for 2019 by @MattGSouthern

ADVERTISEMENT Twitter has released a new, free resource to help guide marketers’ social media strategies in 2019. The 2019 Twitter marketing calendar identifies highly anticipated events that will unfold throughout the year. In addition, Twitter estimates the number of Tweet impressions each of the events are expected to reach, based on internal data. Events in…

New Study Reveals What People Are Buying Through Voice Assistants by @MattGSouthern

ADVERTISEMENT A study of US consumers reveals how they’re using voice assistants, and what types of products they’re buying. OnBuy.com analyzed findings from ‘VoiceBot.AI’, who surveyed 1,203 U.S. consumers to better understand the products and services they buy the most using a voice-assistant. In addition, the study identifies consumers’ biggest likes and concerns about voice…

91% of Brands are Moving Toward In-House Digital Marketing [STUDY] by @MattGSouthern

ADVERTISEMENT A new study reveals that 91% of brands have moved at least a part of their digital marketing operations in-house. Cost efficiency, greater control and increased transparency are amongst the biggest reasons for in-housing. The study was commissioned by advertising platform Bannerflow, in conjunction with Digiday. Findings of the study are based on the…

How to Successfully Do SEO for Zero-Click Searches by @-

The phenomenon of zero-click searches is growing. For terms like currency conversions, time zones, word definitions and “how to x” questions, nobody’s clicking through. That’s because many new SERP features (e.g., paid ads, media elements, featured snippets) have taken over the top positions and are now make clicking on certain types of search results unnecessary….

How to Train a Link Builder in 5 Days by @JulieJoyce

Need to train a new link builder on your team? Want him or her to gain an understanding of link building basics, why links are important, prospecting, competitive analysis, and outreach? And how about having this all done in, say, 5 days? Does that sound unrealistic? It isn’t! One of the fastest ways to teach…

6 Crucial Rank Tracking Mistakes & How to Fix Them by @serpstat

This is a sponsored post written by Serpstat. The opinions expressed in this article are the sponsor’s own. Rank tracking is one of the most crucial tasks on every SEO professional’s to-do list. However, as it turns out, not everyone is doing rank tracking the right way. As of December 2018, nearly 4,000 active projects were being…

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