New partnerships to advance the future of TV
We’re partnering with some of the biggest leaders in broadcasting and entertainment globally to build for the future of TV. For example, we recently expanded our strategic relationship with The Walt Disney Company and Ad Manager will serve as their core ad technology platform to power video ads for their properties across multiple channels, including on the web, in mobile apps, streaming through connected TVs, and for live events. We’re also working with partners like TotalPlay, one of Mexico’s most innovative telecommunications and IPTV providers, to test delivering addressable ads to their TV audiences. And this past year we welcomed new partners to our platform like Univision, CheddarTV, Major League Baseball, National Hockey League, and many more globally. Each of these partners will be able to use Ad Manager to provide seamless, personalized, and measurable ad experiences that keep their viewers engaged, whether it’s on live, linear, or on-demand content.
As we look forward to 2019, we’ll continue to innovate with our TV partners and the industry for the future of TV, including driving next generation TV standards like ASTC 3.0 and HbbTV. As the gap between digital and TV continues to close and new opportunities emerge, we’ll be working hand-in-hand with our partners to reimagine the commercial break and inspire the best ad experiences everywhere.