Kathi Elgin – HOW TO ATTRACT NEW CUSTOMERS ONLINE
Having an established strategy to attract new customers online is mandatory in the stabilization of your company. Though there are countless ways of engaging new customers, there is always a certain approach which needs to be followed even in the simplest of objectives.
The most common, and often the entirely neglected factor, is the website design of your agency. Your website’s design is the first and most probably the last impression that will be left on the mind of a customer. Toying around with the design according to your targeted audience is your best chance on ensuring an excellent user experience. Have you ever been somewhere and tried to open your favorite website only to find out that it is appearing with everything jumbled up? How about, you, browsing for something and most of the websites that you find are nothing but a bunch of marketing fluffs filled with irrelevant content to begin with?
New customers are instantly attracted to those websites which are to-the-point and communicate in such a way that can be understood by your target audience. Writing too many technical words on a medical website may give an impression of a linguistically profound health company but it will fail to give the understanding to the users which is absolutely necessary in forming that perfect first impression. In addition, the convenience of the users must always be the first priority in mind as it must be considered that anybody from any part of the world can access your agency’s website through any device. Thus, ensuring that your website is perfectly responsive and accessible comfortably via any electronic device can save a lot of frustration and earn you some good reputation.
Therefore, your strategy to attract new customers online should be in total accordance with your target audience. A company based in St. Louis may be familiar with an entirely different type of customers from a psychological point of view in comparison with those from Boca Raton. Hence, using the right strategy and understanding the mind of your audience is your best deal.
Moving on to the next and the most important factor to successfully attract new customers online is internet marketing. Internet marketing can be sub-divided into many different categories but our best companion will be the one called search engine optimization. You have definitely heard of the term ‘SEO’ or ‘search engine optimization’ and might have often wondered why it is so important and how can it differ from area to area?
Let’s imagine you are a year-old company which has now completely transferred to become a St. Louis SEO company. Will you be using the same internet marketing strategies as you were using in the previous city? Every city such as St. Louis and Boca Raton, for example, will be having different results in their market research studies, an entirely different type of population with completely distinct interests, needs, and geographical location.
Therefore, whether you are a St. Louis SEO agency, Boca Raton company or probably a Washington startup, you must make sure that your SEO strategy is solid and as detailed as possible. Defining your target audience, competitors, finding the best combination of keywords, filling the holes and faults which were ignored by the competitors and taking advantage of every single mistake of other companies online is what contributes to a healthy marketing base. Certainly, if your base is strong, the building above will be even stronger.