From Pageviews to People: Don’t Just Drive Traffic, Drive Customers [Webinar] by @brentcsutoras
Everyone knows that “content is king” – and that it’s the most critical component for search engine discovery and ranking of a site.
But all the organic traffic in the world is meaningless if that traffic does not convert into paying – or otherwise monetized – customers.
Content Strategy for the Audience, Not Algorithms
Want to learn how to create a long-term content strategy that focuses on acquisition instead of eyeballs?
Then join our next webinar on Wednesday, February 20 at 2 p.m. EST with Michelle Robbins, founder and principal consultant at BetaGirl Consulting.
Robbins will discuss how to implement a long-term content strategy that can improve customer acquisition even in the absence of increased search traffic.
In this webinar, you’ll walk away with a plan for how to:
- Identify your target audience.
- Mine your first-party data and analytics to identify topic groups.
- Identify the ROI-positive tactics unique to your business.
- Define the requirements for all content pieces created.
We’ll also share data and success stories of a long-term content strategy that focuses on the audience, not algorithms.
Create an Audience-Focused Content Strategy That Drives ROI
I will host a live Q&A session following the presentation.
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