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Google I/O is our yearly developer conference where we have the pleasure of announcing some exciting new Search-related features and capabilities. A good place to start is Google Search: State of the Union, which explains how to take advantage of the latest capabilities in Google Search: We also gave more details on how JavaScript and Google Search
Over the last few weeks, we've been discussing structured data: first providing best practices and then showing how to monitor it with Search Console . Today we are announcing support for FAQ and How-to structured data on Google Search and the Google Assistant, including new reports in Search Console to monitor how your site is performing. In this
Googlebot is the crawler that visits web pages to include them within Google Search index. The number one question we got from the community at events and social media was if we could make Googlebot evergreen with the latest Chromium. Today, we are happy to announce that Googlebot now runs the latest Chromium rendering engine (74 at the time of thi
Google I/O 2019 is starting tomorrow and will run for 3 days, until Thursday. Google I/O is our yearly developers festival, where product announcements are made, new APIs and frameworks are introduced, and Product Managers present the latest from Google to an audience of 7,000+ developers who fly to California. However, you don't have to physically
In our previous post in the structured data series, we discussed what structured data is and why you should add it to your site. We are committed to structured data and continue to enhance related Search features and improve our tools - that’s why we have been creating solutions to help webmasters and developers implement and diagnose structured da
For many years we have been recommending the use of structured data on websites to enable a richer search experience. When you add markup to your content, you help search engines understand the different components of a page. When Google's systems understand your page more clearly, Google Search can surface content through the cool features discuss
Today we are rolling out support in Google Search’s AMP web results (also known as “blue links”) to link to signed exchanges , an emerging new feature of the web enabled by the IETF web packaging specification . Signed exchanges enable displaying the publisher’s domain when content is instantly loaded via Google Search. This is available in browser
Discover is a popular way for users to stay up-to-date on all their favorite topics, even when they’re not searching. To provide publishers and sites visibility into their Discover traffic, we're adding a new report in Google Search Console to share relevant statistics and help answer questions such as: How often is my site shown in users' Discover
To help users find the answers to their questions faster, we included page speed as a ranking factor for mobile searches in 2018. Since then, we've observed improvements on many pages across the web. We want to recognize the performance improvements webmasters have made over the past year. A few highlights: For the slowest one-third of traffic, we
Sometimes a web page can be reached by using more than one URL. In such cases, Google tries to determine the best URL to display in search and to use in other ways. We call this the “canonical URL.” There are ways site owners can help us better determine what should be the canonical URLs for their content. If you suspect we’ve not selected the best
Google aims to provide the highest quality results for any search. As part of this, we take action to prevent what we call “webspam” from degrading the search experience, content and behaviors that violate our webmaster guidelines . Our efforts help ensure that well under 1 percent of results visited by users are for spammy pages. Here’s more about
Sometimes, Google shows dates next to listings in its search results. In this post, we’ll answer some commonly-asked questions webmasters have about how these dates are determined and provide some best practices to help improve their accuracy. How dates are determined Google shows the date of a page when its automated systems determine that it woul
We made a new video series on JavaScript SEO that benefits both web developers and SEOs. In the series we want to help making discoverable web apps with JavaScript. JavaScript is popular as it allows to build more engaging web applications. JavaScript frameworks are widely used as they: Improve developer productivity by providing useful utilities a
Google recommends verifying all versions of a website -- http, https, www, and non-www -- in order to get the most comprehensive view of your site in Google Search Console . Unfortunately, many separate listings can make it hard for webmasters to understand the full picture of how Google “sees” their domain as a whole. To make this easier, today we
People come to Google to discover new brands and products throughout their shopping journey. On Search and Google Images, shoppers are provided with rich snippets like product description, ratings, and price to help guide purchase decisions. Connecting potential customers with up-to-date and accurate product information is key to successful shoppin
In Search Console, the Performance report currently credits all page metrics to the exact URL that the user is referred to by Google Search. Although this provides very specific data, it makes property management more difficult; for example: if your site has mobile and desktop versions on different properties, you must open multiple properties to s
Many frontend frameworks rely on JavaScript to show content. This can mean Google might take some time to index your content or update the indexed content. A workaround we discussed at Google I/O this year is dynamic rendering . There are many ways to implement this. This blog post shows an example implementation of dynamic rendering using Rendertr
Over the last year, the new Search Console has been growing and growing , with the goal of making it easier for site owners to focus on the important tasks. For us, focus means being able to put in all our work into the new Search Console, being committed to the users, and with that, being able to turn off some of the older, perhaps already-improve
23 August 2019
Website Marketing News
5 PPC Tips to Improve Your Google AdWords CampaignCreating an effective PPC campaign can be the best thing you do for your business. Google AdWords has made it easy to use and understand, but that also means that you are going to have a lot of compet...

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