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For 25 years, the Robots Exclusion Protocol (REP) was only a de-facto standard. This had frustrating implications sometimes. On one hand, for webmasters, it meant uncertainty in corner cases, like when their text editor included BOM characters in their robots.txt files. On the other hand, for crawler and tool developers, it also brought uncertainty
In our first ever vlog as part of the Search Engine Roundtable vlog series, I interviewed Ryan Clutter ( @RyanClutt ). Ryan is the Senior SEO Analyst at Horizon Media and full service marketing agency with an estimated billings of $8 billion and over 2,000 employees. Note: Keep in mind that this my first run at the vlog, I am still getting use to u
You all know I love GIFs and now Google is making it easier than ever to share GIFs that you find in Google Image search. I personally cannot replicate the feature on my iPhone on any browser but Google said it was here. Google announced it on Twitter saying "Now this is something to get excited about. We're GIF-ing you a way to get your message ac
Google's John Mueller confirmed on Twitter that it may be worth looking into compressing your HTML and CSS. He said "Sometimes minifying HTML & CSS can reduce the size of the files, so it can certainly be worth looking into that," when he was asked if it can help with SEO or rankings. Of course it matters how bloated your pages are right now and if
For 25 years, the Robots Exclusion Protocol (REP) has been one of the most basic and critical components of the web. It allows website owners to exclude automated clients, for example web crawlers , from accessing their sites - either partially or completely. In 1994, Martijn Koster (a webmaster himself) created the initial standard after crawlers
Posted by Cyrus-Shepard Twenty-two years ago, the founders of Google invented PageRank, and forever changed the web. A few things that made PageRank dramatically different from existing ranking algorithms: Links on the web count as votes. Initially, all votes are equal.Pages which receive more votes become more important (and rank higher.)More impo
Posted by sergeystefoglo When you work with large clients whose sites comprise thousands (or hundreds of thousands) of pages, it's a daunting task to add the necessary markup. In today's Whiteboard Friday, we welcome Sergey Stefoglo to share his framework for delivering JSON-LD recommendations in a structured and straightforward way. Click on the w
Fortnite's live performances and Netflix's new ventures are evidence that younger audiences' expectations of content are changing: They don't want to just watch it, they want to experience it. What will be the next way to grab mass audiences' precious time and attention? Read the full article at MarketingProfs
Posted by TheMozTeam Changing SERP features and near-daily Google updates mean that single keyword strategies are no longer viable. Brands have a lot to keep tabs on if they want to stay visible and keep that coveted top spot on the SERP. That’s why we asked Laura Hampton, Head of Marketing at Impression , to share some of the ways her award-winnin
Posted by kelseyreaves Editor's note: This post first appeared in December of 2015, but because SEO (and Google) changes so quickly, we figured it was time for a refresh!  The link building world is in a constant state of evolution. New tools are continually introduced to the market, with SEOs ready to discover what works best. In 2015, I wrote an
Posted by TheMozTeam This post was originally published on the STAT blog . If you’re familiar with hreflang, you’ll know just how essential this teensy bit of code is to a successful international campaign. You’ll also know that it comes with a boatload of moving parts — multiple pages, sections, and subdomains per country. That’s a lot of data to
Posted by randfish Focused on new link acquisition for your clients or company? Link building is always a slog, but Rand has a PR-focused tip that makes it much easier to find people and publications that'll cover and amplify you. Check it out in this week's edition of Whiteboard Friday! Click on the whiteboard image above to open a high-resolution
Posted by MiriamEllis Last month we announced that the new Moz Local would be arriving soon. We’re so excited — it’s here! If you're a current Moz Local customer, you may have already been exploring the new and improved platform this week! If not, signing up now will get you access to all the new goodies we have in store for you. With any major cha
Posted by Kirsten_Barkved So, you’ve been debating for years about whether to attend MozCon and you’re finally ready to pull the trigger. Or, maybe you’re still not sure if MozCon is right for you and you’re wondering what the big deal is (a fair and reasonable thought). Whether you’re still on the fence or looking to get hyped, here’s the spiel fo
Posted by Dr-Pete On June 6th, on the heels of a core update, Google announced that a site diversity update was also rolling out. This update offered a unique opportunity, because site diversity is something we can directly measure. Did Google deliver on their promise, or was this announcement mostly a PR play? There are a lot of ways to measure si
As we progress with the migration to the new Search Console experience, we will be saying farewell to one of our settings: preferred domain. It's common for a website to have the same content on multiple URLs. For example, it might have the same content on http://example.com/ as on https://www.example.com/index.html . To make things easier, when ou
Posted by sam.nemzer SEO split testing is a relatively new concept, but it’s becoming an essential tool for any SEO who wants to call themselves data-driven. People have been familiar with A/B testing in the context of Conversion Rate Optimisation (CRO) for a long time, and applying those concepts to SEO is a logical next step if you want to be con
Over the years we attended hundreds of conferences, we spoke to thousands of webmasters, and recorded hundreds of hours of videos to help web creators find information about how to perform better in Google Search results. Now we'd like to go further: help those who aren't able to travel internationally and access the same information. Today we're o
We invited members of the SEO and web developer community to join us for a new video series called "SEO mythbusting". In this series, we discuss various topics around SEO from a developer's perspective, how we can work to make the "SEO black box" more transparent, and what technical SEO might look like as the web keeps evolving. We already publishe
Over the years since announcing mobile-first indexing - Google's crawling of the web using a smartphone Googlebot - our analysis has shown that new websites are generally ready for this method of crawling. Accordingly, we're happy to announce that mobile-first indexing will be enabled by default for all new, previously unknown to Google Search, web
01 July 2019
Website Marketing News
For 25 years, the Robots Exclusion Protocol (REP) was only a de-facto standard. This had frustrating implications sometimes. On one hand, for webmasters, it meant uncertainty in corner cases, like when their text editor included BOM characters in the...

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