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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Google On Mega-Menus: Nothing To Be Concerned About, Yet... John Mueller of Google posted on Twitter asking "How do you feel about "mega-menus" on ecommerce sites?" He th
Consumer behavior is continually evolving, both adapting to and influencing our permanently connected world. How can marketers--and, more broadly, businesses--keep up with the pace of change and evolving consumer behavior? Read the full article at MarketingProfs
Marketers have long sought to encourage brand loyalty, but their tactics are falling short. Marketers still make two big errors when using traditional loyalty tactics: trying to develop a relationship built on transactions; and not listening to consumers. Here's what to do instead, in three steps. Read the full article at MarketingProfs
A thought-leadership program drives value and builds trust. But many marketers struggle to identify their unique industry perspective, and then to integrate it into their messaging, positioning, and content. These five steps will help you kick off (or elevate) your thought-leadership program. Read the full article at MarketingProfs
  2019's Top Trending Website Structure and Indexing Hacks www.highlevelstudios.com When working with a database, an index is the structure that improves the speed of a database table. Most all new websites in some way use a database. MYSQL is a database often used on the Linux platform. With Linux, you'll have a few things you need to researc...
Marketers' day-to-day responsibilities, together with what's expected of marketing departments and marketers, continue to shift. So do marketing skill sets and marketing team structures--and marketing salaries. Read the full article at MarketingProfs
Millennials are expected to outnumber members of any other generation in the USA this year. How can savvy marketers make the most of this opportunity? What's the best way to reach out to the Millennial market? What kind of message is most likely to resonate? Read the full article at MarketingProfs
The average length of brand videos in 2018 dropped significantly--that's the second year in a row--according to recent research from Vidyard. Read the full article at MarketingProfs
Posted by Kirsten_Barkved Show of hands if the following scenario has ever happened to you: You make it to a conference. You sit through three to four days of amazing content, network like a boss, fill up on coffee and donuts, and cover page after page of notes — your wrist is dangerously close to being diagnosed with carpal tunnel. The energy in t
  Web Marketing Has Changed, How to Ensure You Get An R.O.I. on Your Digital Marketing Gathering a return on an investment is important to any business. This is often referred to as R.O.I., or Return on Investment. In search engine optimization, there are two types of techniques: "white hat" and "black hat". In "white hat" search engine optimi...
In our second ever vlog series at the Search Engine Roundtable I interviewed Lily Ray ( @lilyraynyc ) of Path Interactive . Lily Ray is the SEO Director at Path Interactive, a leading search marketing agency in New York City. Lily leads a team of over 10 SEOs and overseas dozens of diverse projects for her company. In this episode I ask Lily about
I am highlighting this twitter exchange because it down right confuses me. Kenichi Suzuki, a well seasoned SEO, asked John Mueller if a site that was well prepared for mobile-first indexing has not moved over yet, should you be concerned? John said that it can happen and there are many sites not switched over yet. Here is the exchange on Twitter :
In the past week or so, many local SEOs have been complaining that reviews on local listings in Google are disappearing. Some businesses are noticing a review or two disappear while others are noticing all their reviews just vanish from Google. Some are saying it is tied to the launch of short names and removing your short name will bring back the
Here is a screen shot from Ellen Edmands of Google showing a double or dual listing for a business "related" carousel on desktop. I cannot replicate this and I don't think I've ever seen this happen before but I am told it does happen and it is rare. Ellen posted this screen shot on Twitter , you can click on it to enlarge: She said "I searched the
Back in February 2018 Google announced a new form of AMP Stories named "visual stories." Well, it looks like they are now live. Truth is, they may have been live for some time but I have not seen them until now. Valentin Pletzer shared he spotted it on mobile for a query on [ fortnite battle royale ]. Here is a screen shot, I was able to replicate
Google's John Mueller had to come on Twitter and once again dispel the myth that the age of a domain name does not matter in terms of Google's ranking algorithms. New or old domains can rank well and it doesn't help your site rank to register your domain name for a longer period of time. First, John said that domain name age does not help with SEO:
Posted by MiriamEllis Last time I counted, there were upwards of 35 components to a single Google Business Profile (GBP). Hotel panels, in and of themselves, are enough to make one squeal, but even on a more “typical” GPB, it’s easy to overlook some low-lying features. Often, you may simply ignore them until life makes you engage. A few weeks ago,
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Search Buzz Video Recap: Google Robots.txt Changes, Leasing Subdomains For SEO, Search Console Updates & Google Maps This week, Google made big news by announcing they ar
This week, Google made big news by announcing they are working on making the Robots Exclusion Protocol a real standard. With that they announced they will no longer support unsupported features including the noindex directive in the robots.txt file. Bing said they never supported it in the first place. Google also listed out the changes with this a
10 July 2019
Website Marketing News
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.Search Engine Roundtable Stories:Google On Mega-Menus: Nothing To Be Concerned About, Yet...John Mueller ...

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