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Daily Search Forum Recap: July 31, 2019

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

Bing: We're Updating Our Webmaster Guidelines; What Is Not Penalized Enough?
Bing is going to be updating the Bing Webmaster Guidelines and as part of that process, Frédéric Dubut from the Bing spam team asked what "shady tactics you think are not penalized enough?" In general, he is taking feedback on the current document before he begins. Vlog #6: Tanu Javeri Of IBM on Using Internal Links & Video For Big Enterprise SEO
In episode #6 of the vlog series at the Search Engine Roundtable I interviewed Tanu Javeri (@tanujaveri) of IBM... RankRanger Adds Google FAQ/How-To Markup Tracking In Search Results
The folks at RankRanger, an SEO toolset, added a new feature they are tracking in Google. Specifically they are tracking to see the changes in search results that Google shows that contain FAQ and/or how-to markup (or display the rich results as such). I love these tools that watch and track these features, so I am glad they added this to the feature set. Google Hotel Reviews Asks For More Details; Is TrustYou In Trouble?
Currently, when you view hotel reviews in Google, you get Google reviews but you also get this neat filters to show you if you'd like the hotel based on the type of trip you are going on (i.e. pleasure, family, business, etc). This data is provided by TrustYou. But Google is now asking searchers those specific questions directly, which may imply Google is looking to drop TrustYou as a data provider. Google: There Is No Such Thing As LSI Keywords
You've got to love John Mueller from Google, he posted on Twitter the line "There's no such thing as LSI keywords -- anyone who's telling you otherwise is mistaken, sorry." Here is that tweet: Google Redirects Some Quality Raters Guidelines To New URL
Yesterday we reported that the Google quality raters guidelines URL was not returning the PDF document, it was 404ing. Well, Google said it moved and as of this morning, some of the URLs hosting that PDF have been redirected to the new destination. Fancy Google Dublin Library
Here is a photo from the Google Dublin office. In that office they have this small but fancy looking library, with real physical books and wooden shelves. Google has libraries in its other offices

Other Great Search Forum Threads:

Capital One Data Breach, 106 million Across the US and Canada, WebmasterWorld Should we use "near me" in our keywords?, Local Search Forum Shout out to Search Engine RoundTable, Reddit

Search Engine Land Stories:

Why every PPC manager needs to automate more SMX replay: Visualizing Auction Insights data for competitive intelligence Claim your Knowledge Graph: Here’s how Analysis of SMB site builders finds connection between vendor and rankings Sharpen your search marketing skills with an SMX workshop Here is where to download the Google search quality raters guidelines while it’s offline Do local citations matter anymore? Five local SEOs sound off

Other Great Search Stories:

Analytics

Google Analytics: Desktop vs. Mobile vs. Tablet Metrics, Hallam How to Do A/B Testing With Google Optimize, InsightWhale

Industry & Business

Google employees love Warren and Sanders, presidential candidates who want to break up Big Tech, Vox

Links & Promotion Building

5 Content Marketing Objectives That Lead to Success, KoMarketing Content Tip that Helps You Get More Links, Search Engine Journal

Local & Maps

Google’s Android Auto update makes launching and using apps safer, Engadget Upgrade your drive with Android Auto, Google Blog Google is getting rid of Android Auto's smartphone UI — here's why, Android Police Waze now lets drivers invite multiple riders to join a carpool, VentureBeat

Mobile & Voice

How Google's Nigerian voice accent was created, Quartz Africa

SEO

17 Powerful Ways to Improve Your SEO (In 2019), Backlinko Building A Realistic Holiday SEO Roadmap, Searchmetrics Knowledge is Power: Wikipedia Fact Sheet, Five Blocks SEO Case Study - How Your .htaccess Can Increase SEO Rankings, Adam Riemer 150k Small Business Website Teardown Part Two: Website Builders, Speed and Google Rank, Fresh Chalk 5 Phase eCommerce Website Migration Checklist: Keep Your Traffic!, Go Inflow Google core algorithm updates 2018-19, Vertical Leap

PPC

How I Learned to Stop Worrying and Love PPC Automation, PPC Hero Save time with campaign-level associations, Microsoft Advertising

Other Search

Google Chrome 76 released for Windows, Mac, and Linux, ZDNet
Google Wolf Wall
Niche Marketers, Is Your Customer Engagement Strat...
 

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Monday, 26 August 2019
23 August 2019
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