Daily Search Forum Recap: July 10, 2019

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:Google On Mega-Menus: Nothing To Be Concerned About, Yet...John Mueller of Google posted on Twitter asking "How do you feel about "mega-menus" on ecommerce sites?" He then followed up saying there is "no secret announcement lined up" around Google penalizing e-commerce sites with mega-menus.Rumors That Shortnames Causing Google My Business SuspensionsThere are a lot of rumors and suspicions that Google My Business suspensions are due to the release of the new shortnames feature. I am not sure if that is true, we covered the suspension issues well before the launch of the shortnames release and we even covered this rumors earlier as well.Some YouTubers Angry That Google Search Shows Videos From Non-YouTube SourcesOften you see people complaining that Google is favoring their own properties over third-party properties. Like showing Google My Business Listings over Yelp or Google Job listings over results from Indeed or showing YouTube videos over videos from other providers. But here, we have a YouTuber upset with Google that Google is showing videos from third-parties and not YouTube.Google Autocomplete Lightens & Hides Search Results As You TypeIt looks like Google has rolled out a new search user experience in the desktop search results. When you start typing your query and Google shows you search results, those search results will be lightened up, the transparency will go down and be less visible as you type.Google Search Recommends Google Assistant For JokesIf you go to Google and search for [jokes] on mobile, Google will recommend you give the Google Assistant a try. At the top of the search results it will load a box that simulates the Google Assistant directly in Google search by sharing a joke with you right at the top of Google search.Google LollipopsWho doesn't like lollipops? Who doesn't like cake pops? Who doesn't like Google branded cake lollipops? Well, some of you probably don't like it. But here is a photo of one from an event at the GoOther Great Search Forum Threads:Well this is a rather nice featureð'You can share the links to your reviews - when someone clicks the link it takes them to a nice display of the review, with a clear link through to 'place details' https:, Claire Carlile on TwitterFWIW the disavow is only necessary for the site with the canonical URLs (but it doesn't harm to do the rest if you're unsure).… https://t.co/xaHMFlvJUO, John Mueller on TwitterHey Shalini! Thanks for the offer, but i think I'm doing alright. Appreciate the offer though!…, Gary Illyes on TwitterI know Google has tested desktop 'Events' but now I see them consistently, but only when the entity is brought up via a carousel or Related Search Box... not when it is the initial query. (Not sure how long this has been going, Mordy Oberstein on TwitterIt looks like Google My Business has introduced a new review links feature to the dashboard for businesses that have added a profile short name. @rustybrick @mblumenthal https://t.co/XBnodiqg2P, Brian Jensen on TwitterIf we assume that a page doesn't change frequently, we might crawl it less, but that's fine (more crawling doesn't mean better ranking). Overall, a 304 is more a sign that we can crawl a site more (since the bandwidth & open re, John Mueller on TwitterSearch Engine Land Stories:Bullish forecast predicts 31 million Americans will ‘shop’ on their smart speakers in 2019SMX replay: Create dashboards that inform and persuadeUntangling attribution's web of confusion — a primerWhat two big studies tell us about the state of local marketingYoast SEO 11.6 updates how-to structured data block, following Google’s changesOther Great Search Stories:

Analytics

Building Bridges Between Marketing and IT: Google Tag Manager Custom Templates, E-NorDemocratizing data analysis with Google BigQuery, Twitter BlogFirebase SDK: How It Can Help Your Google Marketing, BidalgoGive your website visitors the experiences they deserve., GoogleThe Case for Structured Campaigns, E-NorWhy Your Digital Marketing Strategy Depends on Data, Pantheon

Industry & Business

Cruz to hold hearing on Google's alleged anti-conservative bias next week, TheHillGoogle to acquire cloud storage company Elastifile, CNBCMeet the Google Doodle dude, BBC News

Links & Promotion Building

Link Building Fundamentals, Search Engine JournalHow To Perform Advanced Content Gap Analysis With Rank Ranger, RankRanger

Local & Maps

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Five Steps to Building Trust With Thought Leadership

A thought-leadership program drives value and builds trust. But many marketers struggle to identify their unique industry perspective, and then to integrate it into their messaging, positioning, and content. These five steps will help you kick off (or elevate) your thought-leadership program. Read the full article at MarketingProfs
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Keep Consumers From Cheating on You: Foster a Community to Stay Together

Marketers have long sought to encourage brand loyalty, but their tactics are falling short. Marketers still make two big errors when using traditional loyalty tactics: trying to develop a relationship built on transactions; and not listening to consumers. Here's what to do instead, in three steps. Read the full article at MarketingProfs
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How Connected Devices Are Reshaping Consumer Behavior in 2019 [Infographic]

Consumer behavior is continually evolving, both adapting to and influencing our permanently connected world. How can marketers--and, more broadly, businesses--keep up with the pace of change and evolving consumer behavior? Read the full article at MarketingProfs
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2019's Top Trending Website Structure and Indexing Hacks

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  2019's Top Trending Website Structure and Indexing Hacks www.highlevelstudios.com When working with a database, an index is the structure that improves the speed of a database table. Most all new websites in some way use a database. MYSQL is a database often used on the Linux platform. With Linux, you'll have a few things you need to researc...
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Brand Video Benchmarks: Length and Engagement Trends

The average length of brand videos in 2018 dropped significantly--that's the second year in a row--according to recent research from Vidyard. Read the full article at MarketingProfs
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How to Write Cold Emails to Millennials and Get a Response

Millennials are expected to outnumber members of any other generation in the USA this year. How can savvy marketers make the most of this opportunity? What's the best way to reach out to the Millennial market? What kind of message is most likely to resonate? Read the full article at MarketingProfs
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Marketing Department Roles and Salaries [Infographic]

Marketers' day-to-day responsibilities, together with what's expected of marketing departments and marketers, continue to shift. So do marketing skill sets and marketing team structures--and marketing salaries. Read the full article at MarketingProfs
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How to Make the Most of MozCon (and Stay Motivated Once it's Over)

Posted by Kirsten_Barkved

Show of hands if the following scenario has ever happened to you:

You make it to a conference. You sit through three to four days of amazing content, network like a boss, fill up on coffee and donuts, and cover page after page of notes — your wrist is dangerously close to being diagnosed with carpal tunnel. The energy in the room is contagious and everyone leaves the conference with the promise of new strategies, connections, and ideas that have the possibility to transform the way you think about business.

Photo credit: Turk Photos

At least, that’s the dream. The reality? Once the conference is over, you're back to the grind, no longer surrounded by that vibrant "we can do anything" energy that had you so inspired and hyped just days before. The buzz is now a dull hum. Your notebook is full of scribbles that you can no longer decipher, and you have a daunting to-do list to catch up on while you nurse a sugar hangover from eating three-days worth of donuts.

You’ve lost the fire. The conference motivation is gone. You, my friend, have the post-conference scaries.

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Web Marketing Has Changed, How to Ensure You Get an R.O.I. on Your Digital Marketing

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  Web Marketing Has Changed, How to Ensure You Get An R.O.I. on Your Digital Marketing Gathering a return on an investment is important to any business. This is often referred to as R.O.I., or Return on Investment. In search engine optimization, there are two types of techniques: "white hat" and "black hat". In "white hat" search engine optimi...
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Vlog #2: Lily Ray of Path Interactive How To Fix Your Site After A Google Core Update

In our second ever vlog series at the Search Engine Roundtable I interviewed Lily Ray (@lilyraynyc) of Path Interactive. Lily Ray is the SEO Director at Path Interactive, a leading search marketing agency in New York City. Lily leads a team of over 10 SEOs and overseas dozens of diverse projects for her company.

In this episode I ask Lily about her history in SEO, what she does at Path Interactive and then I have a discussion about how her team goes about helping clients that come to them after they were hit by a Google algorithm update, such as the new June 2019 core update. We discuss strategies for helping a site build trust through authors and the company's internal staff. We also discuss towards the end the balance Google has to have when sharing information with the community and why sometimes it leads to why SEOs simply cannot have nice things.

Here is the video:

You can subscribe to our YouTube channel by clicking here so you don't miss the next vlog where I interview Lily Ray of Path Interactive. I do have a nice lineup of interviews scheduled with SEOs from IBM, CBS and some of the top agencies, so you don't want to miss them - and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

Forum discussion at YouTube.

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Sites Prepared For Google Mobile First Indexing May Have Not Moved Yet?

I am highlighting this twitter exchange because it down right confuses me. Kenichi Suzuki, a well seasoned SEO, asked John Mueller if a site that was well prepared for mobile-first indexing has not moved over yet, should you be concerned? John said that it can happen and there are many sites not switched over yet.

Here is the exchange on Twitter:

That can happen - we've switched a lot of sites over, but not all of them yet.

— ð John ð (@JohnMu) July 4, 2019

The reason this confuses me is because I believe any site that has been mobile-first ready by now would have been switched. In fact, Google is now defaulting all new sites to mobile-first indexing, so it is kind of a default. Plus, Google told us that the mobile-first indexing ready sites have been moved over, it is the next 50% that will be the hardest to move.

So it makes me think that any site not moved over yet was determined by Google to not really be ready to be moved over, at least at the time Google did the assessment if they want to move it over. But here is John saying not to worry? Thoughts?

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Google Maps Bug With Business Reviews Disappearing

In the past week or so, many local SEOs have been complaining that reviews on local listings in Google are disappearing. Some businesses are noticing a review or two disappear while others are noticing all their reviews just vanish from Google.

Some are saying it is tied to the launch of short names and removing your short name will bring back the reviews but I am not sure if that is correct.

Joy Hawkins wrote in the Local Search Forums:

I wanted to let you guys know about a current trending issue that is causing people to lose reviews on Google. We've seen many reports of businesses losing reviews each day recently. Sterling Sky (my company) lost one as well as many of our clients. Google is aware of the issue and I'm currently waiting for them to confirm if you need to contact GMB support to have this fixed or if they are able to fix it for everyone all at once. I'll keep this thread updated when I hear back.

Joy added "A user on the Google My Business forum deleted his short name inside GMB and the reviews came back. You might want to consider giving that a try."

I am just not sure if that is related or not - Google My Business is and had been very glitchy recently.

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Dual Google Business Related Carousel

Here is a screen shot from Ellen Edmands of Google showing a double or dual listing for a business "related" carousel on desktop. I cannot replicate this and I don't think I've ever seen this happen before but I am told it does happen and it is rare.

Ellen posted this screen shot on Twitter, you can click on it to enlarge:

She said "I searched the business name represented by the blue arrow an hour before this second business name search result." Mike Blumenthal said he has seen this before with theme parks but not these types of queries.

It is a weird search result feature to show - don't you think?

Forum discussion at Twitter.

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Google AMP Visual Stories Now Live

Back in February 2018 Google announced a new form of AMP Stories named "visual stories." Well, it looks like they are now live. Truth is, they may have been live for some time but I have not seen them until now. Valentin Pletzer shared he spotted it on mobile for a query on [fortnite battle royale].

Here is a screen shot, I was able to replicate what Valentin posted on Twitter:

I am not 100% sure if this is new because this was announced a very long time ago and the interface does look somewhat familiar to me.

Forum discussion at Twitter.

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Google: Both Old Or New Domains Do Not Benefit You In Google

Google's John Mueller had to come on Twitter and once again dispel the myth that the age of a domain name does not matter in terms of Google's ranking algorithms. New or old domains can rank well and it doesn't help your site rank to register your domain name for a longer period of time.

First, John said that domain name age does not help with SEO:

No, domain age helps nothing.

'" ð John ð (@JohnMu) July 5, 2019

Then he said it is also wrong to say that new domain names have a benefit:

No, that's not true.

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Martin Splitt Of Google At Western Wall

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New Things I’ve Learned About Google Review Likes

Posted by MiriamEllis

Last time I counted, there were upwards of 35 components to a single Google Business Profile (GBP). Hotel panels, in and of themselves, are enough to make one squeal, but even on a more “typical” GPB, it’s easy to overlook some low-lying features. Often, you may simply ignore them until life makes you engage.

A few weeks ago, a local SEO came to me with a curious real-life anecdote, in which a client was pressuring the agency to have all their staff hit the “like” button on all of the brand’s positive Google reviews. Presumably, the client felt this would help their business in some manner. More on the nitty-gritty of this scenario later, but at first, it made me face that I’d set this whole GBP feature to one side of my brain as not terribly important.

Fast forward a bit, and I’ve now spent a couple of days looking more closely at the review like button, its uses, abuses, and industry opinions about it. I’ve done a very small study, conducted a poll, and spoken to three different Google reps. Now, I’m ready to share what I’ve learned with you.

Wait, what is the “like” button?

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Daily Search Forum Recap: July 5, 2019

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:Search Buzz Video Recap: Google Robots.txt Changes, Leasing Subdomains For SEO, Search Console Updates & Google MapsThis week, Google made big news by announcing they are working on making the Robots Exclusion Protocol a real standard. With that they announced they will no longer support unsupported features including the noindex...July 2019 Google Webmaster ReportHere is that big recap where I go over the past month of changes related to Google search and webmaster topics and sum up the more important bits. This month we had the June 2019 core update and the diversity update roll out earlier this month. We had Google say they probably will pre-announce these updates in the future. Google will change how they process noindex and other directives in the robots.txt file.Google Maps Launches Place TopicsGoogle has launched what they are calling place topics. Place topics use data based on reviews to provide concise information on what customers highlight about your business. In short, it summarizes the reviews left by your customers into tags.Google My Business Tests New Design For ConsoleSome folks when they login to their Google My Business account and click on a business to manage will see a more visual and image friendly interface. I am not seeing it myself but I am seeing numerous reports of the new design.SEO Mythbusting Video On The Future Of The Web (Web Evolution)Martin Splitt had a chat with his colleague at Google Dion Almaer the Director of Web Development Ecosystem about SEO and the future of the web. It was an interesting high level chat that talked about PWA/desktop site/AMP, tools, web components and virtual scroller compatible and assistant devices. Oh and we finally found out that it is iced tea in that pitcher.Google Probably Won't Be Turning Off Any Other Search Console FeaturesGoogle's John Mueller hinted this morning that no additional legacy Google Search Console features will be turned off. He said "If we thought it wasn't important, we would have turned it off already." That kind of implies that the remaining features that are in the old Search Console will some how, in some way, be migrated to the new Search Console.Google Gifts Americans Working On July 4th In Zurich US Flag BalloonsA Googler who works in Zurich, Switzerland posted a photo of US flag balloons given out at the Zurich office on the July 4th holiday. He said "Lovely that they represent those few of us in the office Happy Fourth Of July From Google, Bing & The Search CommunityToday is the Fourth of July, Independence Day in the United States and to celebrate some of the search engines have special logos and themes. We saw Google's baseball Doodle yesterday, that one is still up today. Bing has a fireworks theme from Lake Union in Seattle. Yahoo and Dogpile have nothing right now - which is a bit weird.Other Great Search Forum Threads:Search isn't perfect and doesn't understand things as humans do. That's why these types of things can happen for entirely unintentional reasons. It's a challenge we keep working on to improve., Danny Sullivan on TwitterToday is my last day at Google. ð 12 years on Buzz, Google+, Ingress and more. Help me have a googley goodbye: a scenario thread.'... https://t.co/JEitHYlgrr, brian rose on TwitterWe just added two new events to our Webmaster Conference schedule! 𥳠Come learn from @piropiroanna, @atcoustic, and many others in Ho Chi Minh City, Vietnam or in Kuala Lumpur, Malaysia., Google Webmasters on TwitterRobots.txt is weird in that way - sometimes CMSs / Hosters give defaults, often times folks just copy robots.txt files from other sites without knowing what they do.'... https://t.co/DjMHSc1KS4, John Mueller on TwitterShould you give up on SEO?, WebmasterWorldSome sites are quite visible in search despite doing a lot of things -- don't just follow what others are doing in the hope they're doing it right.'... https://t.co/YGWssGc47b, John Mueller on TwitterAmazon Says it Keeps Alexa Data With No Expiry, WebmasterWorldThe response time and caching configuration is usually tricky to get a good user experience with.'..., Martin Splitt on TwitterU.S. Court Rules Amazon Can Be Held Liable For Third-Party Seller Defective Products, WebmasterWorldSearch Engine Land Stories:SMX replay: SEO that Google tries to correct for youOnly 30% of SMBs would recommend their current SEO provider, survey findsOther Great Search Stories:

Analytics

Demystifying Data Science, Part IV: Models and Machine Learning, Lies, Damned LiesWhy SaaS tools are important for end-to-end customer engagement, Fresh Works

Industry & Business

Google and Facebook under scrutiny over UK ad market dominance, The GuardianHow To Talk to Your Clients in a Language They Understand, MozBaidu CEO Soaked by Stage-Invader During Keynote Speech, Yahoo FinanceTable Stakes Europe, a program to help local journalism thrive, Google Blog

Links & Promotion Building

How to Use Guest Blogging for Natural Link Building, Search Engine Journal

Local & Maps

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Search Buzz Video Recap: Google Robots.txt Changes, Leasing Subdomains For SEO, Search Console Updates & Google Maps

This week, Google made big news by announcing they are working on making the Robots Exclusion Protocol a real standard. With that they announced they will no longer support unsupported features including the noindex directive in the robots.txt file. Bing said they never supported it in the first place. Google also listed out the changes with this announcement in their developer docs. Google open sourced how GoogleBot parses robots.txt files to the world. Google said they may crack down on when SEOs lease or use third-party subdomains. Google said they won't be shutting down more Google Search Console features. I posted the monthly Google Webmaster Report, this is the July report. Google said old posts can still be relevant and rank in featured snippets. Google featured snippets is testing show more images. Google Image Search is testing a sticky preview box. Google Image search now lets you more easily share GIFs. Google Ads API went back into beta - how weird. Google Maps launched place topics that summarize your reviews. Google My Business may be testing a new home view. Gary Illyes from Google may be up to something new said John Mueller. And I posted my first vlog this week, interviewing Ryan Clutter - let me know what you think. Sorry about my face - I think I got burned. That was this past week in search at the Search Engine Roundtable.

Make sure to subscribe to our video feed or subscribe directly on iTunes to be notified of these updates and download the video in the background. Here is the YouTube version of the feed:

For the original iTunes version, click here.

Search Topics of Discussion:

Google Works To Make Robots Exclusion Protocol A Real Standard Google To Drop Any Support For crawl-delay, nofollow, and noindex in robots.txt Bing: We Never Supported Noindex In Robots.txt List Of All The GoogleBot Robots.txt Specifications Changes Google Shares Its Robots.txt Parser Code With Open Source World Will Google Crack Down On Sites Leasing Out Its Subdomains Google Probably Won't Be Turning Off Any Other Search Console Features July 2019 Google Webmaster Report Google Says Sometimes Old Posts Are Still Relevant, But Not In That Example Google Featured Snippets More Images Section Google Image Search Tests Sticky Image Preview Box Google Images Makes It Easier To Share GIFs Google Ads API Goes Back Into Beta Google Maps Launches Place Topics Google My Business Tests New Design For Console Something New Is Coming From Google...Gary Has A New Idea... Vlog # 1: Ryan Clutter of Horizon Media on Google Core Updates

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10 July 2019
Website Marketing News
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.Search Engine Roundtable Stories:Google On Mega-Menus: Nothing To Be Concerned About, Yet...John Mueller ...

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