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5 PPC Tips to Improve Your Google AdWords Campaign

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5 PPC Tips to Improve Your Google AdWords Campaign

Creating an effective PPC campaign can be the best thing you do for your business. Google AdWords has made it easy to use and understand, but that also means that you are going to have a lot of competition. In fact, Google takes in almost 80% of all money spent on search ads in the US. The more you learn about how to use this amazing tool for your digital marketing campaign, the better off you’ll be. Here a list of some of the best tips and tricks to get the best results:

  1. Choose Your Bid Strategy: It is vital that you pick a bid strategy that aligns with your goals in order to get the most out of your money.
  • Conversion-Based Strategies – CPA (Cost Per Acquisitions), ROAS (Return On Ad Spend), Maximize Conversions, and ECPC (Enhanced Cost-Per-Click)
  • Impression-Based Strategies – Target Search Page, vCPM (Cost Per Thousand Impressions), and Target Outranking
  • Interaction or View-Based – CPV (Cost Per View Bidding)
  • Click-Based – CPC (Cost Per Click) and Maximize Slicks
  1. Rotate Ads: It’s always a good idea to have more than one ad for your online marketing campaign as it allows you to take advantage of more keywords. Google AdWords provides four rotation options to optimize your ads:
  • Conversions – Ads that lead to higher conversions will be shown more.
  • Clicks – Ads that lead to more clicks will be shown more often in the future.
  • Even Rotation – Each add will be given the same amount of exposure regardless of the results. After a 90-day period, they’ll get optimized for conversions or clicks.
  • Indefinite Rotation – Works like even rotation except nothing changes after the 90-day period.
  1. Picking the Right Time – Once you’ve figured out who your target audience is and where they are located, you need to figure out when to show your PPC ads. It’s not that difficult if your trying to reach other businesses, but its another story when trying to target your audience. One way to get the information you need is by scheduling your ads to run throughout the day for several days, and then check your reports for the most active times.
  2. Create Ads for Mobile Devices – More and more people are using their mobile device to look for information, goods, and services. With this in mind, Google AdWords offers enhanced campaign capabilities that let you target your ads towards certain devices. Since ads can look different from one device to another, it’s a good idea to create PPC ads that are mobile friendly for a better user experience.
  3. Include Ad Extensions – Ad extensions are a great way to provide people with information about your business. They typically include address, contact number, and landing page links. They give your ad more exposure on SERPS and usually boosts CTR.

 

The team at High Level Studios LLC have more than 20 years of experience creating highly successful PPC campaigns, SEO, and website designs. It doesn’t matter if you live in the Boca Raton, St. Louis area or not, we work with anyone, anywhere, to help them achieve their goals.

 

 

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Top 10 Google Analytics SEO Dashboards for Successful Online Marketing

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As anyone in the online marketing business will tell you, SEO is the key to success. It is the best way to drive organic traffic to your website and boost your rankings on search engines. It is also the best way for people to easily find what they are looking for on the internet. Not too long ago, SEO was all about using the right keywords, but it has become much more complicated in the last couple years. Digital marketing is an ever-changing business and SEO has become a full-time job. But SEO only works if you are using it right. The best way to see if your marketing strategy is actually working is by use Google Analytics SEO dashboards. Here is a list of the top 10 Google Analytic SEO Dashboards:

  1. Google Analytics Basic Dashboard: This dashboard lets you know who is visiting your website and where they came from. It also shows you where they are coming from and which ones are quality visitors.
  2. Google Analytics Executive Board: This is great for people who want to see the overall performance, including visitor conversion, how long someone stays on the site, and how many visitors come back to the site.
  3. Google Analytics Content Marketing Dashboard: Is your content effective. This dashboard will answer that question by providing metrics on the most popular pages, which pages lead to the most conversions, and which pages are not being read.
  4. Google Analytics Digital Marketing Dashboard: Want to know who is visiting your page, what device they are using and where they come from? This dashboard will provide that information for you.
  5. Google Analytics Social Media Dashboard: Online marketing has become more focused on social media channels than ever before. This dashboard will show how many visitors are coming from social networks, which networks are bringing the most traffic, and what channels provide the most conversions.
  6. Google Analytics SEO Dashboard: This dashboard will let you know how good your SEO is working. It lets you know which keywords are working, which pages bring the most organic traffic, and which pages are the most popular.
  7. Google Analytics Goals Dashboard: This is great for finding out if your online marketing strategy is paying off. You can see which channels produce the most sales and leads. It also informs you of your customer’s location and what time the sales or conversions occurred.
  8. Google Analytics Mobile Dashboard: Want to know if your mobile marketing strategy is working? This dashboard will let you know how good your site looks to mobile visitors, which pages they visit the most, which device is used most, and if they convert to sales or not.
  9. Google Analytics Site Performance Dashboard: Find out how well your site is performing with this dashboard. You’ll find average loading time on both, mobile and web, in different countries.
  10. Google Analytics Ecommerce Dashboard: This dashboard will let you know what devices your customers are buying from, where are they referred from, and which products are selling.

High Level Studios LLC has been creating successful online marketing campaigns for businesses in the Boca Raton area and all over the world. We are experts at website design, creating PPC campaigns, and SEO. Let us take your business to the next level!

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Is SEO Still Important in the Modern Digital Marketing World?

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Advances in technology and the way we connect to each other have changed the way we live and the way companies market their goods and services to us. Today, businesses understand the benefits of using digital marketing and how their success depends on digital media, the internet, and other new technologies. Online marketing gives you the advantage of targeting a specific audience for a much lower cost than traditional marketing. However, running a profitable marketing campaign means knowing which digital tools to use, such as social media, email, PPC, and one of the most important tools, SEO.  

 

What is SEO?

SEO, which means Search Engine Optimization, is the process of optimizing your site so its easier for search engines like Bing and Google to crawl, find, and categorize. Although SEO is a tool that has been around for a while, there is still no better way to get organic traffic to your site. However, getting your page ranked high in searches is not as easy as it once was. Search engines constantly change their algorithms, which means you’ll need someone who is experienced and understands the latest SEO techniques. As more and more businesses depend on digital marketing to grow their brand and reach their customer base, having an optimized website is more important than ever to remain competitive.

 

Is SEO Still Effective?

There was once a time when you could just stack your website’s content with a keyword and that would be enough to boost its rankings. Google has gotten wise to that approach and has since continued to update their search algorithm to reward quality content instead. Now you can get penalized for over-usage of keywords. So why do you need SEO? Because you still need to direct people to your site and content. Keywords are still relevant and it’s the best way to help people find your website, as long as they are used properly.  

 

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Why Top Marketing Agencies Use SEO for Successful Online Marketing!

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Times have changed, and it takes a lot to have a successful business nowadays. That’s why you need to take advantage of the most effective marketing strategies at your disposal. Online marketing offers business owners a wide variety of tools they can use to increase traffic to their website. Some of these options include social media platforms, emails, PPC, and SEO content. However, it’s hard to know what would work best for your company if you don’t have any digital marketing skills. This is why the most successful businesses turn to the experts for their marketing campaign!

An experienced marketing agency like High Level Studios LLC. can properly evaluate your website and find out why you’re not ranking higher. Most of the time, an SEO expert can make the right changes to increase web traffic. Although marketing through social media and PPC has increased, SEO is still the most effective way of marketing.

 

Why You Need SEO to be Successful

Having an amazing product and a beautiful website is worthless if nobody ever sees it. By implementing SEO into your online marketing campaign, you can reach your target audience.  There are many reasons why using the right SEO techniques is the best plan for your business, including:

  • Search engines are used by tens of thousands of people every second. SEO can improve the ranking and visibility of your site. Without Search Engine Optimization, it’s unlikely your site will ever be seen.
  • Studies have shown that SEO sites have conversion rates of almost ten times higher than those with traditional marketing.
  • More businesses are investing in SEO campaigns and making it a priority. If you want to remain competitive, you need to have a strong campaign going as well.
  • A good local SEO strategy can have very positive effects for local companies. If you have a business in the Boca Raton, St. Louis area, your site should be optimized to target nearby residents.

 

Why do I Need A Marketing Agency For SEO?

 

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Why Top Marketing Agencies Use SEO for Successful Online Marketing!

pexels-photo-90760_20190809-144301_1 Why Top Marketing Agencies Use SEO for Successful Online Marketing!

 

Times have changed, and it takes a lot to have a successful business nowadays. That’s why you need to take advantage of the most effective marketing strategies at your disposal. Online marketing offers business owners a wide variety of tools they can use to increase traffic to their website. Some of these options include social media platforms, emails, PPC, and SEO content. However, it’s hard to know what would work best for your company if you don’t have any digital marketing skills. This is why the most successful businesses turn to the experts for their marketing campaign!

An experienced marketing agency like High Level Studios LLC. can properly evaluate your website and find out why you’re not ranking higher. Most of the time, an SEO expert can make the right changes to increase web traffic. Although marketing through social media and PPC has increased, SEO is still the most effective way of marketing.

 

Why You Need SEO to be Successful

Having an amazing product and a beautiful website is worthless if nobody ever sees it. By implementing SEO into your online marketing campaign, you can reach your target audience.  There are many reasons why using the right SEO techniques is the best plan for your business, including:

 

  • Search engines are used by tens of thousands of people every second. SEO can improve the ranking and visibility of your site. Without Search Engine Optimization, it’s unlikely your site will ever be seen.

  • Studies have shown that SEO sites have conversion rates of almost ten times higher than those with traditional marketing.

  • More businesses are investing in SEO campaigns and making it a priority. If you want to remain competitive, you need to have a strong campaign going as well.

  • A good local SEO strategy can have very positive effects for local companies. If you have a business in the Boca Raton, St. Louis area, your site should be optimized to target nearby residents.

 

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Is SEO Still Important in the Modern Digital Marketing World?

dd Is SEO Still Important in the Modern Digital Marketing World?

 

Advances in technology and the way we connect to each other have changed the way we live and the way companies market their goods and services to us. Today, businesses understand the benefits of using digital marketing and how their success depends on digital media, the internet, and other new technologies. Online marketing gives you the advantage of targeting a specific audience for a much lower cost than traditional marketing. However, running a profitable marketing campaign means knowing which digital tools to use, such as social media, email, PPC, and one of the most important tools, SEO.   

What is SEO?

SEO, which means Search Engine Optimization, is the process of optimizing your site so its easier for search engines like Bing and Google to crawl, find, and categorize. Although SEO is a tool that has been around for a while, there is still no better way to get organic traffic to your site. However, getting your page ranked high in searches is not as easy as it once was. Search engines constantly change their algorithms, which means you’ll need someone who is experienced and understands the latest SEO techniques. As more and more businesses depend on digital marketing to grow their brand and reach their customer base, having an optimized website is more important than ever to remain competitive.

Is SEO Still Effective?

There was once a time when you could just stack your website’s content with a keyword and that would be enough to boost its rankings. Google has gotten wise to that approach and has since continued to update their search algorithm to reward quality content instead. Now you can get penalized for over-usage of keywords. So why do you need SEO? Because you still need to direct people to your site and content. Keywords are still relevant and it’s the best way to help people find your website, as long as they are used properly.  

There are a lot of factors that go into ranking a site through SEO, and it can get complex. Here are some examples:

  • Content Marketing – Search engines tend to favor relevant and high-quality content, so the more you have on your website the more likely you’ll be ranked higher. Using keywords and phrases in the content will also help ranking.

  • On-Page SEO – This goes deeper into the build of the website and includes the Title Tag, Sub-heading, Meta Description, Image Name, and Internal Links.

  • Off-Page SEO – Although you don’t have much control over off-page factors, creating backlinks to your website is a great way to build trust with Google and its readers. Social media is also a great way to boost your off-page SEO.

 

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Google Does Not Confirm Smaller Core Updates

So we are sitting here wondering if we had an update yesterday and a few in July, Google was radio silence about those unconfirmed updates.

Now, Google posts some more tips around core updates and at the end of that blog post wrote "we're constantly making updates to our search algorithms, including smaller core updates. We don't announce all of these because they're generally not widely noticeable."

Here is what Danny Sullivan, the Google Public Liaison for Search, wrote in this article:

Broad core updates tend to happen every few months. Content that was impacted by one might not recover - assuming improvements have been made - until the next broad core update is released.

However, we're constantly making updates to our search algorithms, including smaller core updates. We don't announce all of these because they're generally not widely noticeable. Still, when released, they can cause content to recover if improvements warrant.

So these core updates happen every few months but "smaller core updates" are happening more often. Google is grouping the "smaller core updates" in with "constantly making updates." Google said they do not announce all core updates, espesially not the smaller ones. Why not? Google said because they are "generally not widely noticeable," I guess unless you are an SEO.

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Google Launched A Freshness Algorithm For Featured Snippets In Late February

Yesterday, Google also confirmed that in late February, it launched a new algorithm aimed at making sure the featured snippets show the most accurate and timely or fresh answers for the query. Pandu Nayak from Google said "a new algorithm update improves our systems' understanding of what information remains useful over time and what becomes out-of-date more quickly. This is particularly helpful for featured snippets"

It is not clear if that what the unconfirmed chatter around a possible February update was or not, but Danny Sullivan said this update launched in late February:

It went live in late February of this year.

'" Danny Sullivan (@dannysullivan) August 1, 2019

Back to this update, as I covered at Search Engine Land yesterday, it focuses on making sure the featured snippets, when it matters, shows fresh content and information. So if you ask Google a question and the answer is better if it is more timely, then Google will want the featured snippet to be more fresh.

For example, showing upcoming holidays that are not for 2018, but now for 2019:

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Google Core Updates Impact Your Google Discover Feed Rankings

This probably does not come as a surprise to most of you who read this site, but Google confirmed yesterday that your inclusion in the Google Discover feed can be impacted by Google's core ranking updates updates. Google said in yesterday's core update post "these core updates may also affect Google Discover."

It is the only mention of Discover in the story, but it is a strong and clear message that if the Google core updates do not find your site to be at a specific quality metric that Google's search algorithm and Google's discover feed algorithm might not show your content at all or less frequently.

This makes sense - since Google probably only wants to highlight the most relevant and authoritative content to users, espesially when users are not searching for something very niche but rather just scrolling through the Google home page feed.

The funny thing is the page about how to optimize for the Google discover feed doesn't mention anything about core updates but it does mention quality. It says, "Discover content is algorithmically ranked by what Google thinks a user would find most interesting. Content ranking is powered by the strength of the match between an article's content and a user's interests, so there aren't any methods for boosting the ranking of your pages other than posting content that you think users will find interesting. Google ranks Discover content algorithmically based on content quality and the strength of the match between page content and user interests." And since those core updates are about content quality, amongst other things, it makes sense.

That page also says "The two best ways to boost the ranking and performance of your Discover content are (1) to post content that you think users would find interesting and (2) to use high-quality images in your content." It doesn't really mention "quality" here but you know.

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Bing: Never Seen A Case Where Negative SEO Was Attributed To Ranking Decline

Bing's spam fighter, Frédéric Dubut, said on Twitter "I haven't seen any case where a change in rankings would be provably attributable to negative SEO only." We know Google has mostly said that negative SEO doesn't really work with Google, although they have been a bit wishy-washy on that. Here is Bing kind of saying the same thing.

Frédéric Dubut first said "We are definitely keeping an eye for potential negative SEO attacks. I'll say that all things considered, these are still quite rare in comparison to "traditional" spam." So I decided to ask him to clarify:

you've seen examples of where this has worked?

— Barry Schwartz (@rustybrick) August 1, 2019

He followed up saying "Let's just say I've seen it way more often than not used as a justification in reconsideration requests." But that wasn't good enough for me.

yea, but that doesn't answer the question. You can say it is incredibly rate, but you have seen it work?

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Handstand On Google NYC's Rooftop

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Google Posts Help Advice For Sites Impacted By Core Updates

Finally, we knew this was coming, and now it is here, Google posted advice on what you can do it help your site perform better in the Google search rankings in the days of Google's core algorithm updates. This is despite Google saying there is no fix, they repeated, there is no fix, but Google is trying to help site owners focus more on overall quality.

First of all, this reminds me about the post about update about updates -- updates to our search algorithms.

Double Down on No Fix.

Google said it again, there is no fix. Google wrote "We know those with sites that experience drops will be looking for a fix, and we want to ensure they don't try to fix the wrong things. Moreover, there might not be anything to fix at all." Google added "As explained, pages that drop after a core update don't have anything wrong to fix. This said, we understand those who do less well after a core update change may still feel they need to do something."

Google added this:

There's nothing wrong with pages that may perform less well in a core update. They haven't violated our webmaster guidelines nor been subjected to a manual or algorithmic action, as can happen to pages that do violate those guidelines. In fact, there's nothing in a core update that targets specific pages or sites. Instead, the changes are about improving how our systems assess content overall. These changes may cause some pages that were previously under-rewarded to do better.

One way to think of how a core update operates is to imagine you made a list of the top 100 movies in 2015. A few years later in 2019, you refresh the list. It's going to naturally change. Some new and wonderful movies that never existed before will now be candidates for inclusion. You might also reassess some films and realize they deserved a higher place on the list than they had before.

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Daily Search Forum Recap: August 1, 2019

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

Signs Of Another Google Search Ranking Algorithm Update
I am seeing signs both in terms of early chatter within the SEO community and industry and the automated tracking tools of an update brewing. The update may have started some time last night, but let's say this is currently an unconfirmed August 1st update. Google has not pre-announced any core update but who knows.Google My Business Has People Also Search For Feature?
Keyser Holiday shared screen shots in the Local Search Forums showing how a local knowledge panel had the people also search for / people also ask feature in the local knowledge panel for a business listing. What is even more confusing is that you can edit the contents of what the people also search for as well!Interesting Google Search Ranking Tidbits From A Private Dinner In 2017 With Gary Illyes
Dan Shure posted on his podcast his audio notes from after a private dinner with Gary Illyes of Google from April 4th 2017. Basically, they had a dinner, after the dinner when Dan got into his car, he took audio notes of what he remembered from that dinner. Google Suggested Clips Play In Search, No Longer Take You To YouTube
Google has recently changed it so the suggested clip, where Google search jumps you to a portion of the video with the answer you are looking for, no longer takes you into YouTube.com. Instead, it overlays a window, a modal, that plays the video in a black frame above the Google search results.Beware: Google Ads Expands Broad & Phrase Match To Include Keyword Close Variants
Yesterday, Google announced that in the coming weeks broad match modifier and phrase match keywords will also begin matching to words within the search query that share the same meaning as the keyword. The SEM/PPC community is not surprised but still very frustrated by this news.Google Wolf Wall
Google has a room in its Dublin office with a wolf coming out of it, or at least some sort of artistic looking wolf. I wonder if people walk into it by accident when walking to the other side of the

Other Great Search Forum Threads:

Related searches carousel within medical knowledge panel #google #serp #mobile https://t.co/BP0euNu0IA, Valentin Pletzer on TwitterChrome 76 Blocks Flash by Default, Has Better PWAs Installs, WebmasterWorldChrome's Lighthouse now shows costly third-party resources in your page and the size/time to load them: https://t.co/FYpJT9P7C9. Available in the extension today or DevTools in ~Chrome 77: https://t.co/7Usf0s3Ewe https://t.co, Addy Osmani on TwitterGoogle getting planet scales wrong https://t.co/wq5Bs4wuuT https://t.co/BDMsUmrpq6, Space Facts on TwitterAugust 2019 AdSense Earnings & Observations, WebmasterWorldI completely lost my trust in "Content Is King", BlackHatWorld

Search Engine Land Stories:

Demystifying visibility metrics in Google AdsNew guide–Local Marketing Solutions for Multi-Location BusinessesBing is asking for feedback on its Webmaster GuidelinesGoogle extends same-meaning close variants to phrase match, broad match modifiersVideo: IBM’s SEO, Tanu Javeri, on importance of internal linking and video SEOGoogle App campaigns expand to Discover feeds, AdMob testing ads on app loading screens

Other Great Search Stories:

Analytics

A new way to unify app and website measurement in Google Analytics, Google BlogDigital Debrief – New App + Web Properties in Google Analytics, Krista Seiden

Industry & Business

Google widens holdings for downtown San Jose transit village, Mercury News

Links & Promotion Building

Producing Holiday Content That Performs, SearchmetricsBuilding your outreach list, Builtvisible

Local & Maps

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What webmasters should know about Google’s “core updates”

Each day, Google usually releases one or more changes designed to improve our search results. Most aren’t noticeable but help us incrementally continue to improve.

Sometimes, an update may be more noticeable. We aim to confirm such updates when we feel there is actionable information that webmasters, content producers or others might take in relation to them. For example, when our “Speed Update” happened, we gave months of advanced notice and advice.

Several times a year, we make significant, broad changes to our search algorithms and systems. We refer to these as “core updates.” They’re designed to ensure that overall, we’re delivering on our mission to present relevant and authoritative content to searchers. These core updates may also affect Google Discover.

We confirm broad core updates because they typically produce some widely notable effects. Some sites may note drops or gains during them. We know those with sites that experience drops will be looking for a fix, and we want to ensure they don’t try to fix the wrong things. Moreover, there might not be anything to fix at all.

Core updates & reassessing content

There’s nothing wrong with pages that may perform less well in a core update. They haven’t violated our webmaster guidelines nor been subjected to a manual or algorithmic action, as can happen to pages that do violate those guidelines. In fact, there’s nothing in a core update that targets specific pages or sites. Instead, the changes are about improving how our systems assess content overall. These changes may cause some pages that were previously under-rewarded to do better.

One way to think of how a core update operates is to imagine you made a list of the top 100 movies in 2015. A few years later in 2019, you refresh the list. It’s going to naturally change. Some new and wonderful movies that never existed before will now be candidates for inclusion. You might also reassess some films and realize they deserved a higher place on the list than they had before.

The list will change, and films previously higher on the list that move down aren’t bad. There are simply more deserving films that are coming before them.

Focus on content

As explained, pages that drop after a core update don’t have anything wrong to fix. This said, we understand those who do less well after a core update change may still feel they need to do something. We suggest focusing on ensuring you’re offering the best content you can. That’s what our algorithms seek to reward.

A starting point is to revisit the advice we’ve offered in the past on how to self-assess if you believe you’re offering quality content. We’ve updated that advice with a fresh set of questions to ask yourself about your content:

Content and quality questions
Does the content provide original information, reporting, research or analysis?Does the content provide a substantial, complete or comprehensive description of the topic?Does the content provide insightful analysis or interesting information that is beyond obvious?If the content draws on other sources, does it avoid simply copying or rewriting those sources and instead provide substantial additional value and originality?Does the headline and/or page title provide a descriptive, helpful summary of the content?Does the headline and/or page title avoid being exaggerating or shocking in nature?Is this the sort of page you’d want to bookmark, share with a friend, or recommend?Would you expect to see this content in or referenced by a printed magazine, encyclopedia or book?
Expertise questions
Does the content present information in a way that makes you want to trust it, such as clear sourcing, evidence of the expertise involved, background about the author or the site that publishes it, such as through links to an author page or a site’s About page?If you researched the site producing the content, would you come away with an impression that it is well-trusted or widely-recognized as an authority on its topic?Is this content written by an expert or enthusiast who demonstrably knows the topic well?Is the content free from easily-verified factual errors?Would you feel comfortable trusting this content for issues relating to your money or your life?
Presentation and production questions
Is the content free from spelling or stylistic issues?Was the content produced well, or does it appear sloppy or hastily produced?Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?Does the content have an excessive amount of ads that distract from or interfere with the main content?Does content display well for mobile devices when viewed on them?
Comparative questions
Does the content provide substantial value when compared to other pages in search results?Does the content seem to be serving the genuine interests of visitors to the site or does it seem to exist solely by someone attempting to guess what might rank well in search engines?Beyond asking yourself these questions, consider having others you trust but who are unaffiliated with your site provide an honest assessment.

Also consider an audit of the drops you may have experienced. What pages were most impacted and for what types of searches? Look closely at these to understand how they’re assessed against some of the questions above.

Get to know the quality rater guidelines & E-A-T 

Another resource for advice on great content is to review our search quality rater guidelines. Raters are people who give us insights on if our algorithms seem to be providing good results, a way to help confirm our changes are working well.

It’s important to understand that search raters have no control over how pages rank. Rater data is not used directly in our ranking algorithms. Rather, we use them as a restaurant might get feedback cards from diners. The feedback helps us know if our systems seem to be working.

If you understand how raters learn to assess good content, that might help you improve your own content. In turn, you might perhaps do better in Search.

In particular, raters are trained to understand if content has what we call strong E-A-T. That stands for Expertise, Authoritativeness and Trustworthiness. Reading the guidelines may help you assess how your content is doing from an E-A-T perspective and improvements to consider.

Here are a few articles written by third-parties who share how they’ve used the guidelines as advice to follow:
E-A-T and SEO, from Marie HaynesGoogle Updates Quality Rater Guidelines Targeting E-A-T, Page Quality & Interstitials, from Jennifer SleggLeveraging E-A-T for SEO Success, presentation from Lily RayGoogle’s Core Algorithm Updates and The Power of User Studies: How Real Feedback From Real People Can Help Site Owners Surface Website Quality Problems (And More), Glenn GabeWhy E-A-T & Core Updates Will Change Your Content Approach, from Fajr Muhammad

Recovering and more advice

A common question after a core update is how long does it take for a site to recover, if it improves content?

Broad core updates tend to happen every few months. Content that was impacted by one might not recover - assuming improvements have been made - until the next broad core update is released.

However, we’re constantly making updates to our search algorithms, including smaller core updates. We don’t announce all of these because they’re generally not widely noticeable. Still, when released, they can cause content to recover if improvements warrant.

Do keep in mind that improvements made by site owners aren’t a guarantee of recovery, nor do pages have any static or guaranteed position in our search results. If there’s more deserving content, that will continue to rank well with our systems.

It’s also important to understand that search engines like Google do not understand content the way human beings do. Instead, we look for signals we can gather about content and understand how those correlate with how humans assess relevance. How pages link to each other is one well-known signal that we use. But we use many more, which we don’t disclose to help protect the integrity of our results.

We test any broad core update before it goes live, including gathering feedback from the aforementioned search quality raters, to see if how we’re weighing signals seems beneficial.

Of course, no improvement we make to Search is perfect. This is why we keep updating. We take in more feedback, do more testing and keep working to improve our ranking systems. This work on our end can mean that content might recover in the future, even if a content owner makes no changes. In such situations, our continued improvements might assess such content more favorably.

We hope the guidance offered here is helpful. You’ll also find plenty of advice about good content with the resources we offer from Google Webmasters, including tools, help pages and our forums. Learn more here.

Posted by Danny Sullivan, Public Liaison for Search

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Employee Advocacy Statistics for Marketers [Infographic]

At this point, your company is probably investing time and money into social media, but a key component still missing from most social media marketing efforts is an employee advocacy program. These stats show why that's likely a big shortcoming. Read the full article at MarketingProfs
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Can Your Content Marketing Compete? Trends for a Strong Strategy in 2019 and Beyond

Content marketing helps shape your company's place in the marketplace. The key to creating content that drives website visits, improves conversion, and creates brand lift is understanding what your audience needs and how you can best provide it. Make sure your content marketing can compete. Read the full article at MarketingProfs
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Signs Of Another Google Search Ranking Algorithm Update

I am seeing signs both in terms of early chatter within the SEO community and industry and the automated tracking tools of an Google search ranking update brewing. The update may have started some time last night, but let's say this is currently an unconfirmed August 1st update.

Google has not pre-announced any core update today but who knows.

Let's not forget the last August 1st update that was on August 1, 2018, which I ended up naming the Medic update and Google later confirmed as a core update. This August 1, 2019 unconfirmed (currently) update does not currently seem as big as the one a year ago - so no need to panic.

Here is some of the chatter from the ongoing WebmasterWorld thread:

Anyone seeing anything mental this morning?Yes. Traffic just fell for me drastically today.Our average rank has completely dropped

It is still early but I am seeing some people asking me on Twitter:

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Google My Business Has People Also Search For Feature?

Keyser Holiday shared screen shots in the Local Search Forums showing how a local knowledge panel had the people also search for / people also ask feature in the local knowledge panel for a business listing. What is even more confusing is that you can edit the contents of what the people also search for as well!

Here is the first example he showed for this business (but he showed more):

Then you can edit it and the people also search for content:

No one else in the thread, nor myself, can replicate this. It is just weird and I don't get it. You should not be able to edit this type of stuff.

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Interesting Google Search Ranking Tidbits From A Private Dinner In 2017 With Gary Illyes

Dan Shure posted on his podcast his audio notes from after a private dinner with Gary Illyes of Google from April 4th 2017. Basically, they had a dinner with several SEOs, after the dinner when Dan got into his car, he took audio notes of what he remembered from that dinner.

I listened to the whole podcast and while some things are new, I don't think any of this is something that is secret and Gary would be upset with this being revealed. Either way, he published the podcast and people are chattering about it in public, so it is good to cover.

You can listen to the podcast over here. Here are Dan's raw notes:

AMP does not pass the mobile-friendly test.Hidden JS contentPurchasing an old domain with old contentChanging the context and content of old URLsLosing star snippets can indicate a sitewide issueThe structured data testing tool uses the same exact system as their algorithmPanda is a sitewide signal, and they have an actual Panda score302s vs 301s and is this why Wired lost their traffic when going to https? (very surprising answer here)Ignoring partial manual action penaltiesWhat links are ALWAYS ok to remove or disavow (and not)The old 'topical authority' algoAdding new low-quality URLs to a siteKnowledge boxes in the US but not CanadaHow does Google know when a search like 'ring' has a brand intent?Google's concept of a 'site' (subfolders vs subdomains '" what is a 'site'?) and domain clusteringSites that don't need to worry about links in any way whatsoeverDA is OK as a metric, but one thing to be aware ofWhat is going to replace all manual actionsSitewide signals were updated in the Feb 2017 updateGoogle does not click behind tabs etc (when fetching via JS is required) because they don't want to end up in a secure or private area, or in a .php file etcHow to rank for big head keywords like 'meat'I personally would not have published a private dinner conversation but this was two years later, so I don't really fault Dan. In fact, some of this may not be relevant today.

I personally thought the Panda score stuff was not real. He said Panda is sitewide and the site gets a Panda score. He said "If the Panda score goes below a certain point that could lower your site quality which then could take away your snippets." This was all about 4:45 into the podcast. But we covered the concept of Panda scores a couple times in the past and I am not sure how relevant it is today with Panda kind of built into the core algorithm.

The Private Voice Memo I Made After Dinner with Gary Illyes [in 2017]

- Google had a "topical authority" algo, replaced by Himmingbird
- The real reason Wired lost traffic when switching to https
- Partial Manual actions automatically expire
- LOTS morehttps://t.co/A85wwFNcH6

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Google Suggested Clips Play In Search, No Longer Take You To YouTube

Google has recently changed it so the suggested clip, where Google search jumps you to a portion of the video with the answer you are looking for, no longer takes you into YouTube.com. Instead, it overlays a window, a modal, that plays the video in a black frame above the Google search results.

Here is how it works - search for how to related content, such as [how to plunge a toilet] and you will probably get this suggested clip from YouTube:

Now, when you click on it, instead of Google sending you to YouTube to watch the video, now Google uses a modal. It places the video in a black overlay, and plays it on top of the Google search results.

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23 August 2019
Website Marketing News
5 PPC Tips to Improve Your Google AdWords CampaignCreating an effective PPC campaign can be the best thing you do for your business. Google AdWords has made it easy to use and understand, but that also means that you are going to have a lot of compet...

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