Optimizing for Searcher Intent Explained in 7 Visuals
Posted by randfish Ever get that spooky feeling that Google somehow knows exactly what you mean, even when you putRead more.
Five ways SEOs can utilize data with insights, automation, and personalization
Constantly evolving search results driven by Google’s increasing implementation of AI are challenging SEOs to keep pace. Search is moreRead more.
A new app to map and monitor the world’s freshwater supplyA new app to map and monitor the world’s freshwater
Today, on World Water Day, we’re proud to showcase a new platform enabling all countries to freely measure and monitorRead more.
Ask a Techspert: Why am I getting so many spam calls?Ask a Techspert: Why am I getting so many spam
Editor’s Note: Do you ever feel like a fish out of water? Try being a tech novice and talking toRead more.
The Rise of On-Page SEO Tools: Pushing the Frontiers of SEO & Content
Let’s talk content and on-page SEO — on steroids. Let’s talk about cutting-edge SEO research that can truly transform yourRead more.
Hot off the press: Talking media with Google News Lab’s directorHot off the press: Talking media with Google News Lab’s
When I was growing up, reading the news meant thumbing through the local paper every week on my way toRead more.
How to Do PPC Keyword Research in 2019 by @amyppc
If you’re looking for the latest strategies in PPC keyword research, there’s something you should know: Google was never designedRead more.
4 Deep Thoughts on Being a Provider & Partner by @navahf
ADVERTISEMENT When I was younger, I had a plan in place for how my life would go: I’d have myRead more.
What Is Quality Score & Why It Matters
Quality Score can seem like a bit of a mystery to new search advertisers. The promise of search advertising isRead more.
Google Forgets to Announce a Major Change – SEO Community Disappointed by @martinibuster
Several years ago Google quietly stopped using the Rel=prev/next indexing signal. Google continued to encourage publishers to the indexing signal.Read more.
The One-Hour Guide to SEO, Part 2: Keyword Research – Whiteboard Friday
Posted by randfish Before doing any SEO work, it’s important to get a handle on your keyword research. Aside fromRead more.
Google Made More Linking Practices Less Effective at Manipulating Rankings by @MattGSouthern
In Google’s newly released webspam report, the company reveals how it dealt with link spam in 2018. Link spam isRead more.
Google Explains the Difference Between Neural Matching and RankBrain by @MattGSouthern
Google addressed some questions going around the SEO community as of late related to neural matching and how it’s usedRead more.
Google Stopped Supporting Rel=prev/next in Search Indexing Years Ago by @MattGSouthern
Google finally decided to tell the search community that rel=”next” and rel=”prev” haven’t been used in years. John Mueller fromRead more.
This year in Search Spam – Webspam report 2018Read more.
Build your next iOS and Android app with FlutterBuild your next iOS and Android app with Flutter
And Supernova, a design-to-code tool, recently announced support for exporting Sketch designs directly to Flutter, allowing users of this popularRead more.
Managed Google Play earns key certifications for security and privacyManaged Google Play earns key certifications for security and privacy
With managed Google Play, organizations can build a customized and secure mobile application storefront for their teams, featuring public andRead more.
Robots.txt best practice guide + examples
The robots.txt file is an often overlooked and sometimes forgotten part of a website and SEO. But nonetheless, a robots.txtRead more.
Russia wants to cut itself off from the global internet. Here’s what that really means.
In the next two weeks, Russia is planning to attempt something no other country has tried before. It’s going toRead more.
How El País used AI to make their comments section less toxicHow El País used AI to make their comments
At El País, our vision for the perfect comments section was a place where readers would provide input, insight andRead more.
How to Clearly Articulate What You or Your Brand Do: Clarity Consultant Steve Woodruff on Marketing Smarts [Podcast]
“You can’t read the label of the jar you’re in.” (Or, for that matter, write that label from the inside).Read more.
Google’s Shift from Answers to Journeys: What Does It Mean for SEO? by @jasonhennessey
From dog training to fidget spinners, when users look for information, they usually start their journey with a Google search.Read more.
How to increase conversions: Ideas, tools, examples
Historically digital marketers are more concerned about attracting traffic to the site than boosting on-site conversions. This is unfortunate becauseRead more.
8 Dos & Don’ts of Search Audiences by @dangilbertppc
Over the past few years, Google has been playing around a lot with audiences. From the introduction of in-market audiencesRead more.
How to Develop Your PPC Strategy by @LisaRocksSEM
A successful PPC campaign begins with a strategy. You need to know what you want to accomplish. What is yourRead more.
Digital News Innovation Fund: three years in, and 662 total projects supportedDigital News Innovation Fund: three years in, and 662
Once again, we asked large (up to €1 million) and medium (up to €300,000) applicants to focus on one ofRead more.