This is the handbook every website owner and webmaster should own. The world of SEO, or Search Engine Optimization, is a large task to conquer. In this book you will learn how to measure up your competition using a few online tools that allow you to gauge their strategy. There are many simple and FREE things you can do to enhance your website on Google, Yahoo and MSN search. It's just about knowing how to use them. For that reason, I have brokendown this handbook into 10 easy to understand chapters to help you ensure your website is working at its full potential to drive traffic and business to your website!