If you are part of the online world, you would have heard a lot of talk about Google's algorithm changes called Penguin and Panda and, as a result, may have made changes to your website or those of your clients. However, if you are a small business owner, such as a carpet cleaner, hairdresser or plumber and search engine optimizsation is not something you think about an awful lot, all this talk probably means diddly squat (not a technical term).
To put it in plain terms, when it comes to Google, Panda and Penguin are not cute animals you find at the zoo, rather they were names given to major updates to how Google prioritized pages when someone does a search.
As the Internet changes and evolves, Google and other search engines update their algorithms (the way they rank search results) to help searchers find websites that provide a greater user experience.
In Google's official blog, it says their goal is simple: to give people the most relevant answers to their queries as quickly as possible.