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Since we learned earlier that over eighty percent of search is believed to stay in the natural or organic search result area, we now know that Guerilla Marketing on Social Websites can be incredibly successful. There are so many free avenues to take that can enhance your business by leaps and bounds. Many people do not understand that a site’s overall ranking is imperative to our own personal marketing. It is your job to leverage the power of sites like “You Tube”, “Twitter” and “Facebook” to your advantage. In a difficult market, you can break through into those search engine result pages by posting on “Twitter” and using your URLS to lead people back to your website. You may not have been one of the first five results if you tried to install the same post or video on your website, but since you posted or deployed it to a website that has a high ranking with search engine you may get a higher result in search engine result pages. This may, in turn, drive traffic through the parent site, such as “Twitter” or “YouTube”.
Many people make the mistake of working too much on Keyword Stuffing and Black Hat Tactics on their own site that they forget they can create a devastating viral video marketing campaign. It is free to post video on sites, like “YouTube”, and beyond that they give you an area where you can put keywords and tags. This is greatly to your advantage, as well as free. Once you have selected the keywords, description and title you wish to use for your website, you must be sure to include these into your post or video description.
You may be wondering what you might put on your tube in this video. That’s the first thing people ask me. Honestly, that’s the last thing I think about. Having the video there with your keywords, and also a link in the description to your site, is another inbound link that gives you a higher search engine rank. When it comes to the video, you have a couple options depending on your business. If your business is a night club and/or bar, you may want to think about a viral video. When I talk about a viral video, this is a very short, often times low budget video with something so risky or funny that people want to send it to their friends and family. If it’s for a club, it may be something funny like someone dancing wild. This is the same technique we spoke about using the example of Tiger Woods and Nike.
You want to make sure you watermark the video. This means that when people watch the video you uploaded, they see yourdomain.com across the bottom prompting them to go to your site. Also, make sure that you post your keywords and URL in the video description. This brings you traffic which turns into better page rank, leads, and conversions. It also gives you an amazing amount of free marketing.
Why is this so successful? Let me explain “YouTube” is a well-indexed site. This is not only because Google owns them, but because it is very popular and has so many inbound links that it’s astonishing. So what we are doing is borrowing “YouTube’s” power to come up above our competitor when someone types in a specific keyword or phrase.
“Yellow Pages” and “City Search” are what we call portal sites. Although they are usually adequate, they cost money and are generally not worth the expense. The reason they come up sometimes above a legitimate business itself is the power is have because of the size of the website and inbound quality links.
Be sure to add your website to website directories. There are hundreds, if not thousands, of good web directories. I would skip any paid directories unless my budget permitted. I would submit to directories such as DMOZ.org. which is free.
There are many sites that wield an amazing amount of web ranking power. “LinkedIn”, “Facebook” and “Twitter” are three places that are free and available for you to create an account and content and enhance your search engine rank. You could also do something as simple as listing your business on “Craigslist” two times a week. This will utilize the power of “Craigslist” to make your ad results index higher in search engines. This will also provide more web saturation and inbound links if you include a link to your website in the advertisement.