Read An Hour Of Blog Posts

St Louis Website Design Joomla Wordpress and Drupal search engine marketing st louis

15 CES Innovations That Change the Game for Marketers

Consumer tech is weirder than ever. From interactive digital credit cards to "smart" forks, we went inside CES to find the innovations that will have the biggest impact on marketers.

CES innovation No. 1: The next generation of digital credit cards
How smart is your wallet? If you’re looking for a new brand engagement opportunity, get ready for a breakthrough in digital credit cards. With the introduction of the Dynamics "ePlate" device, consumers can push a button on the card itself to choose what reward they want a particular payment to go toward. Users can also choose whether to pay cash or pay with redeemed points through the physical card. And a version of the card also features security-hidden card numbers. Available on any existing VISA or MasterCard account, this innovation puts the control at the fingertips of the user. And it’s free for brands to participate.

CES innovation No. 2: (Much) longer battery life for mobile devices
Everyone seems to love their mobile device, but hate their device's battery life. PowerStick and other short-term battery options have helped users eke out more time, but this year's CES brought us a new option. Nectar Mobile Power introduced a mobile charger that will keep devices powered for up to two weeks. Using a unique new battery technology, this power source keeps users from needing to find power outlets for much longer. The price point is currently a bit steep at $299, but media and techies alike were excited to see this product debut at CES.

CES innovation No. 3: The Hapi Fork and other “smart” everyday items
Don't laugh...introducing the Hapi Fork! Think of this analog-gone-digital item as a cross between an electric toothbrush and a Nike+ chip for your shoe. The fork interacts with a software app to track how often you eat and how quickly you take bites. If, for example, you want to train yourself to take a bite every five seconds instead of every three, the Hapi Fork will vibrate to remind you to slow down. And the fork is dishwasher safe! (If you remove the battery.) Though it earned some laughs from serious technologists, the Hapi Fork represents an important new trend of adding sensors to objects to help them "learn us" and adapt to our behaviors.

CES innovation No. 4: Lightning-fast mobile chips
Mobile devices have surpassed televisions and computers as the primary screen through which brands interact with consumers. But the technology itself isn't always up to user expectations, especially with increasing media consumption habits. Chip maker Qualcomm is taking devices to the next level of speed with its new Snapdragon 600 and 800 processors. Get ready for quicker response without additional drain to the battery power. Insiders say the new chips are 75 percent faster than the prior processor, the S4 Pro. Snapdragon 600 and 800 are expected to appear in consumer devices in mid 2013.

CES innovation No. 5: Augmented reality dressing rooms
Getting your customer to engage with your brand is the ultimate goal for any marketer. But in today's digital environment, physical interaction is not always possible. According to the team at Facecake Marketing Technologies, this isn't a problem. Facecake has introduced a virtual world for brands. Imagine allowing your customers to explore your products in a highly interactive and personal way through an augmented reality interface. Facecake's proprietary visual demonstration system allows customers to manipulate their own image with realistic animation capabilities and try on a variety of designer products with unprecedented levels of personalization. Consumers can adjust their eye shadow to match their complexion, see which handbag looks best with their outfit, or try on brand accessories all in an interactive digital environment. Go from being blond to redhead, visualize yourself losing weight, or try on a variety of outfits in a realistic manner.

CES innovation No. 6: Cars with “BYOD” capability
Until now, cars have typically had a dedicated hardware set for accessing maps and other information. But Ford made a future-thinking decision in creating a "BYOD" (bring your own device) option. The new Ford developer program allows users to connect via Android or any other device, meaning the user isn't married to an old technology years after purchasing the vehicle. Insiders think other carmakers will follow suit, and it further establishes the car as the newest mobile device in the suite of brand marketer tools.

CES innovation No. 7: A smart device that texts you when your plant needs to be watered
As we mentioned before, one of the most important trends coming out of this year's CES was the "sensorization" of non-digital items. And one of the best examples was the Parrot "Flower Power" device. The small pronged object reads plant environment moisture levels, which trigger automated responses. Look for more technologies taking advantage of this trend. And think about ways your brand can innovate in this space.

CES innovation No. 8: TVs that are 110 inches, paper-thin, 4K, 3D, and more
As expected, this year's CES featured a number of television innovations. From 4K (up to 8K!) displays, to new 3D options and screens as large as 110 inches, consumers have never had more choice in the entertainment space. And it seemed like every maker also debuted their version of the new digital television experience. From social data on the screen (what are your peers watching?) to making product information clickable and displaying various data widgets (weather, sports scores, show recommendations), marketers have never had so many in-points for interacting with audiences while they watch TV. Your 2013 campaign plans need to include this "new normal" in the entertainment space. The largest screen in the living room is regaining its importance.

CES innovation No. 9: Video-integrated marketing print pieces
When you think digital, you tend to think of a device-related experience. But one company is bringing digital back into the analog world. Spreengs introduced a line of video cards. They can be used for personal announcements like graduation or the birth of a new baby -- or high-value marketing messaging. Using the latest in "Printings in Motion" technology, Spreengs offers oversize cards with a variety of video screen sizes. Loading a video onto a card is simple, it requires a computer with a USB port. Pricing varies.

CES innovation No. 10: It's easier than ever to skip TV commercials
Dish Networks riled up the marketing world and invited litigation from broadcasters with their new version of "The Hopper with Sling" set top box. The technology allows viewers to skip commercials (hence the court cases), as well as transfer content to tablets for offline viewing. The popular product was originally a finalist for the CNET Best of CES award, until CNET's parent company CBS asked that the Hopper be removed from consideration. Implications for marketers are varied, but obviously the trend toward skipping TV commercials is one that will make brands evaluate their marketing budget priorities.

CES innovation No. 11: The next generation of video producers
As digital video continues to explode, opportunities to enter the space are getting more sophisticated and user-friendly. For example, LiveU has created a full line of high quality production tools to create and publish video from anywhere. They debuted at CES a line of green screen studios with slick animation options that let you quickly produce a high-quality broadcast. The studio shown above comes equipped with studio quality lights and backdrop, and all the hardware and software you need. The studios come in different levels of complexity, with costs ranging from $3,000 to $20,000.

CES innovation No. 12: Smart appliances and interactive home tech
Remember when we started to imagine being able to start a load of laundry, adjust the thermostat, or check if you're out of milk from a smart phone? This once-future concept is finally emerging into the mass market. LG unveiled at CES a full line of appliances and devices that use technologies like NFC to interact with objects and communicate with the user. Soon the smart phone will be the remote control for operating and maintaining interconnected homes. You'll be seeing this trend become more and more the "new normal" in the consumer tech space. Start planning now for ways to tap into this consumer shift, especially if you're a product company.

CES innovation No. 13: Roku partners with Time Warner Cable (and now offers more than 700 channels)
In 2008, the Roku player launched to stream Netflix to the television. Today, Roku has surpassed an unprecedented 700 streaming channels. And with this year's announcement of new partnerships with Time Warner, Fox, Spotify, and iHeartRadio, Roku demonstrates just how far digital entertainment has come in very little time. Roku also announced a new hardware device called the Roku streaming stick which can be plugged directly into the mobile high definition link port already in production by over a dozen consumer electronic makers.

CES innovation No. 14: Advanced headphone technology at consumer-level prices
Forget celebrity endorsements, the real differentiator in the headphone marketplace is digital integration. Parrot's "Zik" headphones come with an app that lets you adjust EQ, concert hall effect, active noise cancellation, and more. Expect consumers to become more savvy in their entertainment hardware choices.

CES innovation No. 15: Healthcare and schools embrace fitness gaming
The Wii and the XBox Kinect changed the game (pun intended) when they allowed users to play video games with interactive motion-based controls. But it took a while for established organizations to adopt the new technologies as possible tool sets. At this year's CES, United Healthcare announced a partnership with Konami to bring game "Dance Dance Revolution" into schools for student fitness. The classroom version of the game provides 48 wireless dance mats, and is connected to a PC rather than a gaming console. Each mat contains a smart card which can hold data for an individual student, allowing the student and the teacher to track BMI and calories burned during the game. Watch for more interactivity like this in schools, and well as more gamification of healthcare. Both important trends.

http://www.imediaconnection.com/content/33403.asp
Rate this blog entry:
26 Ways to Drive Traffic to Your Website Through C...
Two Must-Haves for True Website Optimization

Customer Testimonials

Hear what our customers have to say about us
“Scott was (and still is even after the official "end" of the project) great to work with. As a non-profit, cost was a consideration, and HLS was able to get us what we needed (and wanted) in a website for a cost well below what others quoted us. I can't say enough about our wonderful experience with Scott and High Level Studios! Anyone considering a website design or redesign needs to contact Scott and his team.”
patrickC Patrick C, President of Hispanic Bar Association, Saint Louis
 
“We were not anywhere close to being on the first or second page of Google now we're number one thanks to High Level Studios LLC. they did a very good job of putting our web page together.”
steveW Steve W
 
“High Level Studios transformed my business and has brought more people through our door than any other kind of advertising!”
LarryS Larry S
 
“They are perfectly competent and provide a fine service at a fair price. If you want to pay a lot more at a fancier place for the same end product, go ahead. But you'd be wasting your money.”
natalieS Natalie S
 
“These guys are the best! They are very professional and get the job done fast. The price is more than fair and the end result is exactly what we wanted.”
vickiN Vicki N
 
“Simply the best!!!!! I think this lady below must be the competition because their price was far lower than the rest and the work quality was the best that must be why they do all the top St Louis company websites!!”
mike Mike W
 
“These guys do great work for half the price. They always come through in a crunch. They speak in Language I can understand and are nice!”
LeeD Lee D
 
“High Level Studios got my website up and running in under a month from initial conversation to completion. The site is clean and clear, and I love it. They even do internet marketing, and I'm already moving up in Google search!”
tomr Tom R
 
“Its been a great fulfilling business experience. I would recommend these guys for for your Marketing or website design needs.”
keith Keith B
 

Meet Our Team

Our company is built with experience,
friendliness and proficiency.
chris Chris Readenour SEO & Marketing Specialist Chris Readenour is an online marketing whiz. After working for years in video production, he found a passion for SEO and moving companies up in the rankings. Chris has a bachelor's degree in Communications from Lindenwood University, and uses the skills that he has learned at every stop along the way to help your company thrive online.
 
scott headshot Scott Eagle Owner & Developer With more than 20 years experience, Scott works on multiple computer platforms and operating systems on over fifteen coding languages. He is the owner of High Level Studios LLC., St. Louis’ premier website and web application development company. Scott has won many awards for his website work from Large agencies such as FLEOA, The Homeloan Expert, Dellon Institutes and many more.
 
sasha macic Sasha Macic Project Manager & Developer Sasha has a high awareness of industry issues and trends, particularly in regard to accessibility, usability, emerging technologies, and open source CMS. An ambitious type who wants to get noticed, and has the drive and massive energy needed to really make a difference to your project.
 

Our Easy Steps To Success

Let’s start making your company a financial success today!
1. Develop A Logical Plan We sit down with you to discuss your goals and aspirations for the site. We want to know exactly what you want to use the site for, so we can build you the site of your dreams.
2. Design For Success We then use our years of web design experience to create the newest, most technologically advanced site possible, implementing industry-leading web marketing and design techniques.
3. Perfection We work with you on the final design, giving you step-by-step input on how the site comes together. It’s your site, we want it to be your perfect vision.
 

High Level Studios, LLC

 1001 Craig Road #260 / St. Louis, Missouri 63146  1.314.423.0189

Latest News

Featured Testimonials