Read An Hour Of Blog Posts

St Louis Website Design Joomla Wordpress and Drupal search engine marketing st louis

12 Traits of Successful Landing Page Design

There are landing pages and then there are landing pages – some succeed, some don’t. What differentiates yours from the ones that don’t? It’s simple – your landing page is meant for your visitor, who is your potential buyer. If your landing page is not designed to lure, captivate and retain this visitor’s interest for long enough to make a commitment, then it’s no good.

1. Simplicity

You have about 5 to 6 seconds in which you either grab your customer’s attention, or lose him or her forever. Keep your design simple by getting rid of unnecessary links, Ads, copy, design and navigational elements. Retain plenty of white space into the area which you want to be noticed first – your main offer and your CTA (Call To Action).

2. Smooth User Experience

Ensure fast load speeds; test all your transactional processes to know exactly what your customer will experience. If you find any hitch or slowdown in the information and payment processing and order fulfillment aspects, you need to fix them immediately. Use different, geographically displayed payment gateways to enable quicker transactions.

3. Attractive Design

While you need to keep your landing pages simple, by no means should they be dull or boring. An attractive page, well designed with the right colors, fonts and graphics will grab eyeballs. Make your content look good with the right fonts and colors, and use good-looking product images alongside your copy. Avoid using unnecessary design elements, even if they’re very attractive.

4. Great Product Search Feature

This is one aspect where many businesses fail – not providing a search feature. Even if your landing page gives all the product details a customer might want, do provide a strong, fast search feature. Your customer may want to check out products other than the one they came for.

5. Provide A Product Category Filter

Create a drop-down category list feature, along with a good filter so that people can easily get to the one they want. Also be sure to provide thumbnails of the products along with their names in your category index, and provide links to detailed product info in the category page, including impartial product reviews.

6. Stick To The Scent

Specifically target each landing page based on where your visitor is coming from, such as PPC Ads, search engine results and so on. It’s one thing to land on a different landing page, but if all links lead to your home page, then you’ve lost the game. Stick to the scent, and make sure that your visitor lands on a page which is relevant to their information source.

7. Effective Use Of Sidebar

Display various customer testimonials, customer product reviews and credibility statements from authority sites on your sidebar. Avoid placing links in your sidebar – you don’t want the visitor to move away from the landing page. Use the sidebar also to indicate the number of people who’ve purchased the product featured on the page.

8. Un-clutter Your Header And Footer

Be sure your header and footer are free of unnecessary buttons, links or useless statements that don’t serve your landing page’s objective. You can provide links to your Terms and Conditions, Security Policy and Privacy Policy if you like.

9. Consistency In Design

Make sure that the copy, images, color and design elements you use in your landing page reflect what’s been used in your Ad or email newsletter source. This kind of consistency builds credibility, as customers see you as a company that cares about attention to detail. Plus, repeating the same design elements and text is a way of reinforcing your message and reassuring your visitor.

10. Attention-Grabbing Action Buttons

Whatever colors you use for your text and headlines, make sure your action buttons stand out. For example, if your text elements are in black and your header is bright navy, let your CTA button be a bright orange, maroon or green. So whether your button is Order Now, Add to Cart or Buy Now, make sure even the most shortsighted person can spot it.

11. Social Proofs

Use various social media widgets to display social proofs. Customers always want to know how popular you are on social media and putting up a running tweet window helps. You can also use a widget to keep a running count of Facebook Likes as well.

12. Smooth Eye Flow

Your landing page template should have a place for your headline, then the copy, your offer and then your CTA. This creates a smooth eye flow, with a beginning and an end, and determines the visual hierarchy of your page elements. Direct the visitor’s eye towards your CTA using bold arrows. Grab attention for important elements by putting them in bold colors on a pale background. Avoid integrating anything in the middle that might distract your customer from the offer and the CTA.
Rate this blog entry:
Effective Web Design Tips to Build Better Web Page...
Stock Photos, Custom Photos, or a Blend of Both?

Customer Testimonials

Hear what our customers have to say about us
“Scott was (and still is even after the official "end" of the project) great to work with. As a non-profit, cost was a consideration, and HLS was able to get us what we needed (and wanted) in a website for a cost well below what others quoted us. I can't say enough about our wonderful experience with Scott and High Level Studios! Anyone considering a website design or redesign needs to contact Scott and his team.”
patrickC Patrick C, President of Hispanic Bar Association, Saint Louis
“We were not anywhere close to being on the first or second page of Google now we're number one thanks to High Level Studios LLC. they did a very good job of putting our web page together.”
steveW Steve W
“High Level Studios transformed my business and has brought more people through our door than any other kind of advertising!”
LarryS Larry S
“They are perfectly competent and provide a fine service at a fair price. If you want to pay a lot more at a fancier place for the same end product, go ahead. But you'd be wasting your money.”
natalieS Natalie S
“These guys are the best! They are very professional and get the job done fast. The price is more than fair and the end result is exactly what we wanted.”
vickiN Vicki N
“Simply the best!!!!! I think this lady below must be the competition because their price was far lower than the rest and the work quality was the best that must be why they do all the top St Louis company websites!!”
mike Mike W
“These guys do great work for half the price. They always come through in a crunch. They speak in Language I can understand and are nice!”
LeeD Lee D
“High Level Studios got my website up and running in under a month from initial conversation to completion. The site is clean and clear, and I love it. They even do internet marketing, and I'm already moving up in Google search!”
tomr Tom R
“Its been a great fulfilling business experience. I would recommend these guys for for your Marketing or website design needs.”
keith Keith B

Meet Our Team

Our company is built with experience,
friendliness and proficiency.
chris Chris Readenour SEO & Marketing Specialist Chris Readenour is an online marketing whiz. After working for years in video production, he found a passion for SEO and moving companies up in the rankings. Chris has a bachelor's degree in Communications from Lindenwood University, and uses the skills that he has learned at every stop along the way to help your company thrive online.
scott headshot Scott Eagle Owner & Developer With more than 20 years experience, Scott works on multiple computer platforms and operating systems on over fifteen coding languages. He is the owner of High Level Studios LLC., St. Louis’ premier website and web application development company. Scott has won many awards for his website work from Large agencies such as FLEOA, The Homeloan Expert, Dellon Institutes and many more.
sasha macic Sasha Macic Project Manager & Developer Sasha has a high awareness of industry issues and trends, particularly in regard to accessibility, usability, emerging technologies, and open source CMS. An ambitious type who wants to get noticed, and has the drive and massive energy needed to really make a difference to your project.

Our Easy Steps To Success

Let’s start making your company a financial success today!
1. Develop A Logical Plan We sit down with you to discuss your goals and aspirations for the site. We want to know exactly what you want to use the site for, so we can build you the site of your dreams.
2. Design For Success We then use our years of web design experience to create the newest, most technologically advanced site possible, implementing industry-leading web marketing and design techniques.
3. Perfection We work with you on the final design, giving you step-by-step input on how the site comes together. It’s your site, we want it to be your perfect vision.

High Level Studios, LLC

 1001 Craig Road #260 / St. Louis, Missouri 63146  1.314.423.0189

Latest News

Featured Testimonials