St Louis Website Design Joomla Wordpress and Drupal

St Louis Website Design Joomla Wordpress and Drupal search engine marketing st louis

Apple introduces the iPhone 6, the Apple Watch, and Apple Pay Apple Pay

by | 17 Oct 14 

At its iPhone 6/iPhone 6 Plus launch event on 9 September, Apple also debuted what it called "an entirely new category of service": a mobile payments system called Apple Pay. In this article we answer the biggest questions UK readers will be asking about Apple Pay: how it works, when it will launch in the UK, which retailers, banks and credit card providers support the service and how secure it's likely to be. Summary: Apple introduces the iPhone 6, the Apple Watch, and Apple Pay Apple Pay

 

FAQs: What is Apple Pay? Ah, a softball to start with, eh? Good stuff. Apple Pay is the new mobile payment service that Apple launched alongside the iPhone 6 and iPhone 6 Plus. It's basically designed to let you pay for things with your iPhone (or Apple Watch or iPad, in a more limited way). Sorry, it will "change the way you pay for things forever". Apple Pay FAQs: Sounds great! Er, how does Apple Pay work, though? Touch ID is key. If the shop you're in supports Apple Pay (more on that later), they will have a little sensor by the till. You put your iPhone on the sensor, put your finger on the Touch ID fingerprint scanner to identify yourself, and that's it.

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Best way to connect to wifi from a coffee shop!!

Wi-Fi Security Protect your identity and sensitive data at public Wi-Fi hotspots with Hotspot Shield VPN Encrypts your network traffic data Provides Wi-Fi security at hotels, airports, coffee shops, etc. Gives you private and anonymous browsing Compatible with Windows, Mac, iOS, and Android The Importance of Wi-Fi Security The availability of Wi-Fi hotspots at public places such as coffee shops, airports, and hotels has made it more convenient for us to access the Internet when we are away from the office or home. Unfortunately, the convenience comes with a huge risk as most public Wi-Fi hotspots do not encrypt the data transmitted through their networks. This means that sensitive information such as your email passwords, bank account information, and credit card information are available for the hackers to steal and use against you. Public Wi-Fi hotspots are perfect places for predators and hackers to perpetrate their cybercrimes.

 

If they happen to get a hold of your personal information, you could very well be the next victim of identity theft! Password-protected home Wi-Fi networks though somewhat safer are also highly vulnerable to sophisticated hackers. Why Use Hotspot Shield VPN to Protect Yourself from Hackers Despite the risks, Wi-Fi security is possible. The best way to keep your device secure on any network and in any location is to use a personal VPN such as Hotspot Shield VPN. Our VPN solution uses advanced VPN technology to encrypt your network traffic, enabling you to connect to a website via HTTPS. What this means is that your sensitive data, including passwords, credit card details, instant messages, and financial transactions are encrypted just like on a banking site. Therefore, hackers, spammers and ISPs are not able to track, monitor or intercept your web activities if you install and run Hotspot Shield VPN on your device. Wi-Fi security becomes even more critical if you are a frequent traveler or student who needs to use Wi-Fi connections at hotels, airports, coffee shops or university campuses to access the Internet. Hotspot Shield VPN is available as an ad-supported free VPN service or a paid premium VPN service. Additional Benefits of Using Hotspot Shield VPN Hotspot Shield VPN is a versatile security software that provides these additional benefits: Anonymous surfing – Surf the web anonymously and prevent tracking of your browsing history. Malware protection – Get protected from over 3.5 million malware, infected, phishing, and spam sites. Unblocking websites – Hotspot Shield enables you to access websites from anywhere, including popular sites such as YouTube, Hulu, Pandora, Facebook, Twitter, and online gaming sites.

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WordPress sites are a massive draw for hackers

WordPress sites are a massive draw for hackers By Dan Raywood

Published 3 days ago

According to research by Imperva, WordPress websites were attacked 24.1 percent more often than websites running on all other CMS platforms combined. WordPress websites suffer 60 percent more XSS incidents than all other CMS platforms, and the research found that while WordPress is more likely to suffer fewer numbers of incidents for each attack type, it also suffers a higher traffic volume for each attack type. . Almost 75 million websites work on the WordPress content management system (CMS) and it seems that WordPress might be a victim of its own popularity. "We believe that popularity and a hacker’s focus go hand-in-hand," Imperva said in its report. "When an application or a platform becomes popular, hackers realize that the ROI from hacking into these platforms or applications will be fruitful, so they spend more time researching and exploiting these applications, either to steal data from them, or to use the hacked systems as zombies in a botnet". The research also found that 48.1 percent of all attack campaigns target retail applications, while websites that have log-in functionality, and hence contain consumer spe

cific information, suffer 59 percent of all attacks, and 63 percent of all SQL Injection attacks. Amichai Shulman, chief technology officer at Imperva, said: "Looking at other sources of attacks, we were also interested to find that infrastructure-as-a-service (IaaS) providers are on the rise as attacker infrastructure. For example, 20 percent of all known vulnerability exploitation attempts have originated from Amazon Web Services. They aren’t alone; with this phenomenon on the rise, other IaaS providers have to worry about their servers being compromised. Attackers don’t discriminate when it comes to where a data center lives". Ilia Kolochenko, CEO and founder of High-Tech Bridge, said: "For upwards of a decade, the major CMS platforms such as Joomla and WordPress have been deeply researched by both black and white hat hackers (some well-known CMS even changed names during their development). Today it would be fair to say that the vast majority of data breaches are directly or indirectly related to vulnerable web applications and compromised websites". Dan Raywood is editor of The IT Security Guru Published under license from ITProPortal.com, a Net Communities Ltd Publication. All rights reserved.

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The Low-Down on Chip-and-PIN Cards

The Low-Down on Chip-and-PIN Cards

When Europeans buy something with their chip-and-PIN card, they insert the card in a machine like this one, then type in their PIN.
By Rick Steves

Europe — and the rest of the world — is adopting a new system for credit and debit cards. While handy for locals, these chip-and-PIN cards are causing a few headaches for American visitors: Some machines that are designed to accept chip-and-PIN cards simply don’t accept US credit cards. This news is causing some anxiety among American travelers, but really: Don’t worry. While I’ve been inconvenienced a few times with automated machines that wouldn’t accept my card, it’s never caused me any serious trouble. Here’s the scoop:

Today, outside the US, the majority of all cards are chip cards. These “smartcards” come with an embedded security chip (in addition to the magnetic stripe found on American-style cards). To make a purchase with a chip-and-PIN card, the cardholder inserts the card into a slot in the payment machine, then enters a PIN (like using a debit card in the US) while the card stays in the slot. The chip inside the card authorizes the transaction; the cardholder doesn’t sign a receipt.

My readers tell me their American-style cards have been rejected by some automated payment machines in Great Britain, Ireland, Scandinavia, France, Switzerland, Belgium, Austria, Germany, and the Netherlands. This is especially common with machines at train and subway stations, toll roads, parking garages, luggage lockers, bike-rental kiosks, and self-serve gas pumps. For example, after a long flight into Charles de Gaulle Airport, you find you can’t use your credit card at the ticket machine for the train into Paris. Or, while driving in rural Switzerland on a Sunday afternoon, you discover that the automated gas station only accepts chip-and-PIN cards.

In most of these situations, a cashier is nearby who can process your magnetic-stripe card manually by swiping it and having you sign the receipt the old-fashioned way. Many payment machines take cash; remember you can always use an ATM to withdraw cash with your magnetic-stripe debit card. Other machines might take your US credit card if you also know the card’s PIN — every card has one (request the number from your bank before you leave, and allow time to receive it by mail). In a pinch, you could ask a local if you can pay them cash to run the transaction on their card.

Most hotels, restaurants, and shops that serve Americans will gladly accept your US credit card. During the transaction, they may ask you to type in your PIN rather than sign a receipt. Some clerks in destinations off the beaten track may not be familiar with swiping a credit card; either be ready to give them a quick lesson, or better yet, pay with cash.

In a few cases, you might need to get creative; drivers in particular need to be aware of potential problems when filling up at an automated gas station, entering an unattended parking garage, or exiting a toll road...you might just have to move on to the next gas station or use the “cash only” lane at the toll plaza.

Those who are really concerned can apply for a chip card in the US, but I think this is overkill. Major US banks, such as Chase, Citi, Bank of America, US Bank, and Wells Fargo, are beginning to offer credit cards with chips — but most of these come with a hefty annual fee. Technically, these are "chip-and-signature" cards, for which your signature verifies your identity, not the “chip-and-PIN” cards being used in Europe. While the American cards have chips, they are not configured for all offline transactions (in which the card is securely validated for use without a real-time connection to the bank). The cards will work for most European transactions, such as in Paris Métro or the London Tube stations, but they might not work at an out-of-the-way gas station in Provence, where the gas pump is probably offline. If you really want a chip card, ask your financial institution if it plans to offer one soon, and find out if the card is “chip-and-signature” or “chip-and-PIN.” With either type, be sure you memorize the PIN for your card in case a card reader requires it.

Some credit unions are beginning to roll out true chip-and-PIN cards that work for all transactions, online or offline. One attractive no-fee card is the GlobeTrek Visa, offered by Andrews Federal Credit Union in Maryland (open to all US residents).

In the future, chip cards should become standard issue in the US. Visa and MasterCard have asked US banks and merchants to use chip-based cards by late 2015; those who don't make the switch may have to assume the liability for fraud. There’s been lots of resistance, as the conversion may cost up to $8 billion. But businesses and consumers are feeling the pain as international criminals exploit our antiquated magnetic-stripe technology to hack into and compromise millions of US accounts every year. When your bank next renews your credit card, it’s likely there will be a chip in it.

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How to translate websites in Safari on iOS 8

The Bing Translation extension shows its job is complete. Jason Cipriani/CNET

Ever visit a website that's in a foreign language while using Safari on your iOS device? If so, you've already experienced the disappointment of realizing that Safari lacks the ability to translate the page for you.

Prior to iOS 8, I kept Google's Chrome app installed on my iPhone with its sole purpose to translate websites. (Granted, I don't visit foreign sites often, but when I do, I like to know what it is I'm looking at.)

With the release of iOS 8, however, Apple has opened up a bit by allowing app developers to create extensions for apps. With these extensions you can share content from nearly anywhere, add editing tools to the Photos app and with an update to the Bing app, you can now translate websites directly in mobile Safari.

All you need to do is download the free Bing app from the App Store.

ios-8-bing-translate-screen.jpg Screenshot by Jason Cipriani/CNET

  • After it's installed, launch Safari and tap on the Share button.
  • Swipe left on the bottom row of icons and tap on "More."
  • Slide the switch next to "Bing Translate" to the on position and tap Done.

With the extension enabled, visit a website such as, say, CNET Español. Again, tap on the Share button, then tap on the new Bing Translate icon. A few seconds later, the page magically transitions to your native tongue. By default the app uses the same language your iOS device is set to use, but you can adjust it by launching the proper Bing app.

 

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Extend the battery life of your MacBook

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About the author

Jason Cipriani has been covering mobile technology news for over five years. His work spans from CNET How To and software review sections to WIRED’s Gadget Lab and Fortune.com.

 

By Ant Hodges, The Web Video Studio ::


If you think of SEO as a separate entity in your online presence you could be making costly mistakes with your website and other marketing techniques. Every aspect of a strong online brand is deeply intertwined with related elements - content obviously plays a major role, but so does the design and development of any given website.

As design trends come and go it's the responsibility of designers and marketers alike to question the impact these style choices have on the page rank of their clients. After all, design trends are temporary, but a strong online presence is something you need to build for the long run.

Parallax design

Of all the latest trends, parallax design has to be the most prevalent right now. You can’t escape parallax scrolling effects right now, but the SEO impact can be drastic. The first parallax sites were little more than single-page websites with all the content presented on an endless homepage. This raises obvious alarm bells from an SEO perspective because you remove the website structures that search engines depend upon for crawling.

Not only that but you end up with a whole website's worth of keywords spread out across a single URL, which is bad news in modern SEO. Not that single-page websites don't have a place - they're fine when a single landing page is needed - but the concept was hijacked as part of a design trend that didn't factor in the search implications.

Parallax has come on a long way in its short time already and a legion of multi-page websites have adopted the scrolling effect to create a more immersive experience on the homepage in particular. Which is fine, but the truth is most parallax designs you come across are poorly executed and many of them have a negative effect on UX - which is another SEO faux pas.

UX design

Yes, that's right. UX design is another major player in your search marketing efforts and it's not because Google loves flashy user interfaces. More importantly, people don't stick around very long when it comes to poor UX and almost none of them will come back for more.

It doesn't matter how compelling your content is or how flawless your keyword research may be, if you don't back it up with an intuitive user experience your hard work is in vein. Which bring us to the golden rule of SEO and everything Web: you're creating for people first, everything else second.

Which means search engines also have to take a back seat. Your only priority should be the individual visiting your client's website at any given time. From a UX point of view this requires a flawless user experience and a design that makes navigation the conversion process irresistibly easy. Make things difficult for people and you can kiss them goodbye - so beware of design trends (like parallax scrolling) if they hurt user experience.

Mobile optimization

First of all, Google has started to flag up certain websites that aren't properly optimized for mobile devices. If you run a separate mobile device and your listings in Google redirect to the mobile homepage by default, the search engine will warn users that your site doesn't work properly on your devices. This is so users who click on a blog post or product page in search results don't end up on a mobile homepage wondering why the hell they haven't gone to the page they clicked on. Fair enough.

Luckily you don't have to worry about the split SEO issue with separate mobile sites anymore because Google has made it simple enough to tie mobile sites with a parent URL. But you are more susceptible to duplicate content when you run separate sites, so take care when it comes to mobile-only sites.

(Image source)

The alternative of course is responsive design and the 'mobile first' philosophy that soon followed. Mobile first is certainly has its merits from a UX point of view - especially with the oncoming flurry of wearable technology and other devices. We're not just designing for desktop and mobile any more people; those days are already behind us. While the key SEO benefit to having a single site for all devices is hugely reduced risk of duplicate content.

Fixed navigation

Fixed navigation has been around for some time now and there has been a lot of debate over the SEO implications of having core links always on display. From a UX perspective, there is a lot to support the use of fixed navigation. After all, a user is only ever a click away from the major parts of a website - without the need to scroll back to the top of the page.

As for SEO, there is nothing to suggest that fixed navigation has a negative impact on search ranking - as long as it is carried out intuitively. One stumbling block is that fixed positioning isn't fully supported on mobile browsers, which can cause problems when it comes to the smaller devices in our lives.

Off-screen navigation

This is where off-screen navigation comes into play and you will often see the 'hamburger' symbol (three horizontal lines) used to show and hide a mobile nav menu. Much like fixed navigations there is nothing to suggest that this approach will directly hurt page rank, however there are UX issues to consider.

First of all you add an extra click to every page users navigate via the main nav, but studies are also starting to show that a surprisingly large number of visitors still don't understand the hamburger symbol indicates an off-screen navigation menu. And guess what happens. These users go elsewhere.

(Image source)

Images, animations and effects

The Web is becoming increasingly visual and users demand a more engaging experience from websites and applications. Technology is also improving, which gives designers and developers more room to experiment with images, animations and effects. However, visuals need to be handled with care.

If you think that all developed countries have great connectivity, you're wrong. Mobile internet in the UK, for example, is far behind leading nations and if your clients have overseas markets things could get even worse. Overloading websites with graphics and flashy effects can make for a terrible mobile experience and considering smartphones are now the main way to access the Web, this can be a costly mistake.

It's not just mobile optimization that can suffer from overdoing the visuals. A common approach to dealing with large amount of content and heavy images use has been to integrate progressive loading and other javascript effects. The trouble is that much of this relies on loading content with Ajax - which might not get indexed by Google. Although, the search engine has made a lot of progress in understanding script, it's a risk you don’t want to take.

Getting back to the objective

None of the above design choice are bad for SEO and they can all be part of an excellent website, if done correctly. The point is that all design choices have an impact on search optimization and this needs to be considered throughout the design process - and later reconsidered after it. The only priority is the user and how effectively they can interact with your client's website and overall online presence.

Which means we all need to step back and keep things in perspective. Designers are not here to create flashy websites that make them feel good, just like writers are not here to use excessive syllables to sound intelligent. We're all on the same team here, with the same goal - and that means pulling together to create the most effective online presence for our clients and their target audience.

This is a means of respecting the customers time, being transparent and staying competitive. While outbound marketing was the only available approach for several years, inbound marketing can be a better option for both B2B parties. This can be achieved via search engine optimization efforts, social media management, link building, blogging and maintaining high quality content. When a business can lure a customer to them with a passive approach, it’s both cost- and time-effective.


Ant Hodges founded The Web Video Studio in 2014 to give video marketers access to professional recording equipment at reduced costs. An expert in SEO marketing Ant has 15 years of marketing under his belt and all the scout badges to prove it. He is also the owner of HodgesNet.co.uk and specializing in training online marketers in all things SEO.

- See more at: file:///Users/scotts-imac/Desktop/Web%20Design%20Trends%20That%20Impact%20SEO%20-%20%27Net%20Features%20-%20Website%20Magazine.html#sthash.OQQBkVTI.dpuf

By Ant Hodges, The Web Video Studio ::


If you think of SEO as a separate entity in your online presence you could be making costly mistakes with your website and other marketing techniques. Every aspect of a strong online brand is deeply intertwined with related elements - content obviously plays a major role, but so does the design and development of any given website.

As design trends come and go it's the responsibility of designers and marketers alike to question the impact these style choices have on the page rank of their clients. After all, design trends are temporary, but a strong online presence is something you need to build for the long run.

Parallax design

Of all the latest trends, parallax design has to be the most prevalent right now. You can’t escape parallax scrolling effects right now, but the SEO impact can be drastic. The first parallax sites were little more than single-page websites with all the content presented on an endless homepage. This raises obvious alarm bells from an SEO perspective because you remove the website structures that search engines depend upon for crawling.

Not only that but you end up with a whole website's worth of keywords spread out across a single URL, which is bad news in modern SEO. Not that single-page websites don't have a place - they're fine when a single landing page is needed - but the concept was hijacked as part of a design trend that didn't factor in the search implications.

Parallax has come on a long way in its short time already and a legion of multi-page websites have adopted the scrolling effect to create a more immersive experience on the homepage in particular. Which is fine, but the truth is most parallax designs you come across are poorly executed and many of them have a negative effect on UX - which is another SEO faux pas.

UX design

Yes, that's right. UX design is another major player in your search marketing efforts and it's not because Google loves flashy user interfaces. More importantly, people don't stick around very long when it comes to poor UX and almost none of them will come back for more.

It doesn't matter how compelling your content is or how flawless your keyword research may be, if you don't back it up with an intuitive user experience your hard work is in vein. Which bring us to the golden rule of SEO and everything Web: you're creating for people first, everything else second.

Which means search engines also have to take a back seat. Your only priority should be the individual visiting your client's website at any given time. From a UX point of view this requires a flawless user experience and a design that makes navigation the conversion process irresistibly easy. Make things difficult for people and you can kiss them goodbye - so beware of design trends (like parallax scrolling) if they hurt user experience.

Mobile optimization

First of all, Google has started to flag up certain websites that aren't properly optimized for mobile devices. If you run a separate mobile device and your listings in Google redirect to the mobile homepage by default, the search engine will warn users that your site doesn't work properly on your devices. This is so users who click on a blog post or product page in search results don't end up on a mobile homepage wondering why the hell they haven't gone to the page they clicked on. Fair enough.

Luckily you don't have to worry about the split SEO issue with separate mobile sites anymore because Google has made it simple enough to tie mobile sites with a parent URL. But you are more susceptible to duplicate content when you run separate sites, so take care when it comes to mobile-only sites.

- See more at: http://www.websitemagazine.com/content/blogs/posts/archive/2014/10/02/web-design-trends-that-impact-seo.aspx#sthash.uerQLK6i.dpuf

Getting a Positive ROI in Your Sights

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Posted on 03.24.2014

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In the game known as target marketing, the winners aim for the R.O.I Bullseye!

When advertising, do the networks you market with cater to your business and your industry? Google Adwords and Bing Adcenter are great “catch-all” solutions but are their audiences really interested in what you do? Is your niche and vertical one that performs well on those networks? Either a small subset of that audience is interested in you, or there are many similar businesses advertising on the network which creates intense competition and drives up bid prices. In both of those scenarios, you, as a business, are spending big bucks for little return. Marketing is a game of optimization and improving your ROI (Return on Investment) and this is where smaller, more specialized advertising networks shine.

A great example of an independent ad network is 7Search.com. For the purpose of this article, we gave their customer service team a call and they were more than happy to share what verticals perform well on their network of publishers (and their keyword bid prices reflect that!). To name a few standout verticals, Gaming, Health, and Finance verticals consistently perform well. If you fit into any of those categories (or verticals), the network is without a doubt worth a look. Even if you don’t, give 7Search and similar networks a shout to see how well your business would do with them. The effort of researching these smaller players is worth it to make your advertising dollars go farther!

Look at your keywords on their network and the traffic each keyword generates. Once you have that data in front of you, it should be a pretty simple decision. Taking a look at the Gaming vertical, you can find prospering niches in online casinos, poker, and slot games. Tackling the Health vertical? Then aim for weight loss. Keywords such as nutrisystem, tenuate, phentermine, and diet pills are keeping this niche competitive. Also within Health, you have male enhancement keywords ranking high with Cialis and Viagra leading the keyword way. Check into Cash, payday loans, forex trading, plus auto/car insurance are the niches driving traffic in the Finance vertical. Whether you’re new to 7Search or if you’re a seasoned online marketer, once you’ve defined your industry and figured out where you fit, you’re much more empowered to make correct marketing decisions with the freedom to choose what works for you rather than relying on “catch all” solutions.

The key to improving your ROI is to know where you fit. Choose the correct keywords and use the right ad copy to attract your customers to your website. The larger the pool of potential customers, the more that you will attract! That’s why marketing with networks that are more active in your vertical is so advantageous. Once you have your vertical and niche targeted and in your sights, zero in on the bullseye and then go for it!

Make your advertising dollars go further and improve your ROI. Explore your options. Give a smaller network like 7search a try. They have been in the game for 15 years because they do a great job servicing their clients. A network like that is just as global, and just as world-wide as any other, and for the right verticals and niches within those verticals, a great path to a positive ROI.

- See more at: http://www.websitemagazine.com/content/blogs/sponsored/archive/2014/03/24/hitting-the-r-o-i-bullseye.aspx#sthash.qgUvTFAb.dpuf

In the game known as target marketing, the winners aim for the R.O.I Bullseye!

When advertising, do the networks you market with cater to your business and your industry? Google Adwords and Bing Adcenter are great “catch-all” solutions but are their audiences really interested in what you do? Is your niche and vertical one that performs well on those networks? Either a small subset of that audience is interested in you, or there are many similar businesses advertising on the network which creates intense competition and drives up bid prices. In both of those scenarios, you, as a business, are spending big bucks for little return. Marketing is a game of optimization and improving your ROI (Return on Investment) and this is where smaller, more specialized advertising networks shine.

A great example of an independent ad network is 7Search.com. For the purpose of this article, we gave their customer service team a call and they were more than happy to share what verticals perform well on their network of publishers (and their keyword bid prices reflect that!). To name a few standout verticals, Gaming, Health, and Finance verticals consistently perform well. If you fit into any of those categories (or verticals), the network is without a doubt worth a look. Even if you don’t, give 7Search and similar networks a shout to see how well your business would do with them. The effort of researching these smaller players is worth it to make your advertising dollars go farther!

Look at your keywords on their network and the traffic each keyword generates. Once you have that data in front of you, it should be a pretty simple decision. Taking a look at the Gaming vertical, you can find prospering niches in online casinos, poker, and slot games. Tackling the Health vertical? Then aim for weight loss. Keywords such as nutrisystem, tenuate, phentermine, and diet pills are keeping this niche competitive. Also within Health, you have male enhancement keywords ranking high with Cialis and Viagra leading the keyword way. Check into Cash, payday loans, forex trading, plus auto/car insurance are the niches driving traffic in the Finance vertical. Whether you’re new to 7Search or if you’re a seasoned online marketer, once you’ve defined your industry and figured out where you fit, you’re much more empowered to make correct marketing decisions with the freedom to choose what works for you rather than relying on “catch all” solutions.

The key to improving your ROI is to know where you fit. Choose the correct keywords and use the right ad copy to attract your customers to your website. The larger the pool of potential customers, the more that you will attract! That’s why marketing with networks that are more active in your vertical is so advantageous. Once you have your vertical and niche targeted and in your sights, zero in on the bullseye and then go for it!

Make your advertising dollars go further and improve your ROI. Explore your options. Give a smaller network like 7search a try. They have been in the game for 15 years because they do a great job servicing their clients. A network like that is just as global, and just as world-wide as any other, and for the right verticals and niches within those verticals, a great path to a positive ROI.

- See more at: http://www.websitemagazine.com/content/blogs/sponsored/archive/2014/03/24/hitting-the-r-o-i-bullseye.aspx#sthash.qgUvTFAb.dpuf

In the game known as target marketing, the winners aim for the R.O.I Bullseye!

When advertising, do the networks you market with cater to your business and your industry? Google Adwords and Bing Adcenter are great “catch-all” solutions but are their audiences really interested in what you do? Is your niche and vertical one that performs well on those networks? Either a small subset of that audience is interested in you, or there are many similar businesses advertising on the network which creates intense competition and drives up bid prices. In both of those scenarios, you, as a business, are spending big bucks for little return. Marketing is a game of optimization and improving your ROI (Return on Investment) and this is where smaller, more specialized advertising networks shine.

A great example of an independent ad network is 7Search.com. For the purpose of this article, we gave their customer service team a call and they were more than happy to share what verticals perform well on their network of publishers (and their keyword bid prices reflect that!). To name a few standout verticals, Gaming, Health, and Finance verticals consistently perform well. If you fit into any of those categories (or verticals), the network is without a doubt worth a look. Even if you don’t, give 7Search and similar networks a shout to see how well your business would do with them. The effort of researching these smaller players is worth it to make your advertising dollars go farther!

Look at your keywords on their network and the traffic each keyword generates. Once you have that data in front of you, it should be a pretty simple decision. Taking a look at the Gaming vertical, you can find prospering niches in online casinos, poker, and slot games. Tackling the Health vertical? Then aim for weight loss. Keywords such as nutrisystem, tenuate, phentermine, and diet pills are keeping this niche competitive. Also within Health, you have male enhancement keywords ranking high with Cialis and Viagra leading the keyword way. Check into Cash, payday loans, forex trading, plus auto/car insurance are the niches driving traffic in the Finance vertical. Whether you’re new to 7Search or if you’re a seasoned online marketer, once you’ve defined your industry and figured out where you fit, you’re much more empowered to make correct marketing decisions with the freedom to choose what works for you rather than relying on “catch all” solutions.

The key to improving your ROI is to know where you fit. Choose the correct keywords and use the right ad copy to attract your customers to your website. The larger the pool of potential customers, the more that you will attract! That’s why marketing with networks that are more active in your vertical is so advantageous. Once you have your vertical and niche targeted and in your sights, zero in on the bullseye and then go for it!

Make your advertising dollars go further and improve your ROI. Explore your options. Give a smaller network like 7search a try. They have been in the game for 15 years because they do a great job servicing their clients. A network like that is just as global, and just as world-wide as any other, and for the right verticals and niches within those verticals, a great path to a positive ROI.

- See more at: http://www.websitemagazine.com/content/blogs/sponsored/archive/2014/03/24/hitting-the-r-o-i-bullseye.aspx#sthash.qgUvTFAb.dpuf

In the game known as target marketing, the winners aim for the R.O.I Bullseye!

When advertising, do the networks you market with cater to your business and your industry? Google Adwords and Bing Adcenter are great “catch-all” solutions but are their audiences really interested in what you do? Is your niche and vertical one that performs well on those networks? Either a small subset of that audience is interested in you, or there are many similar businesses advertising on the network which creates intense competition and drives up bid prices. In both of those scenarios, you, as a business, are spending big bucks for little return. Marketing is a game of optimization and improving your ROI (Return on Investment) and this is where smaller, more specialized advertising networks shine.

A great example of an independent ad network is 7Search.com. For the purpose of this article, we gave their customer service team a call and they were more than happy to share what verticals perform well on their network of publishers (and their keyword bid prices reflect that!). To name a few standout verticals, Gaming, Health, and Finance verticals consistently perform well. If you fit into any of those categories (or verticals), the network is without a doubt worth a look. Even if you don’t, give 7Search and similar networks a shout to see how well your business would do with them. The effort of researching these smaller players is worth it to make your advertising dollars go farther!

Look at your keywords on their network and the traffic each keyword generates. Once you have that data in front of you, it should be a pretty simple decision. Taking a look at the Gaming vertical, you can find prospering niches in online casinos, poker, and slot games. Tackling the Health vertical? Then aim for weight loss. Keywords such as nutrisystem, tenuate, phentermine, and diet pills are keeping this niche competitive. Also within Health, you have male enhancement keywords ranking high with Cialis and Viagra leading the keyword way. Check into Cash, payday loans, forex trading, plus auto/car insurance are the niches driving traffic in the Finance vertical. Whether you’re new to 7Search or if you’re a seasoned online marketer, once you’ve defined your industry and figured out where you fit, you’re much more empowered to make correct marketing decisions with the freedom to choose what works for you rather than relying on “catch all” solutions.

The key to improving your ROI is to know where you fit. Choose the correct keywords and use the right ad copy to attract your customers to your website. The larger the pool of potential customers, the more that you will attract! That’s why marketing with networks that are more active in your vertical is so advantageous. Once you have your vertical and niche targeted and in your sights, zero in on the bullseye and then go for it!

Make your advertising dollars go further and improve your ROI. Explore your options. Give a smaller network like 7search a try. They have been in the game for 15 years because they do a great job servicing their clients. A network like that is just as global, and just as world-wide as any other, and for the right verticals and niches within those verticals, a great path to a positive ROI.

- See more at: http://www.websitemagazine.com/content/blogs/sponsored/archive/2014/03/24/hitting-the-r-o-i-bullseye.aspx#sthash.qgUvTFAb.dpuf

In the game known as target marketing, the winners aim for the R.O.I Bullseye!

When advertising, do the networks you market with cater to your business and your industry? Google Adwords and Bing Adcenter are great “catch-all” solutions but are their audiences really interested in what you do? Is your niche and vertical one that performs well on those networks? Either a small subset of that audience is interested in you, or there are many similar businesses advertising on the network which creates intense competition and drives up bid prices. In both of those scenarios, you, as a business, are spending big bucks for little return. Marketing is a game of optimization and improving your ROI (Return on Investment) and this is where smaller, more specialized advertising networks shine.

A great example of an independent ad network is 7Search.com. For the purpose of this article, we gave their customer service team a call and they were more than happy to share what verticals perform well on their network of publishers (and their keyword bid prices reflect that!). To name a few standout verticals, Gaming, Health, and Finance verticals consistently perform well. If you fit into any of those categories (or verticals), the network is without a doubt worth a look. Even if you don’t, give 7Search and similar networks a shout to see how well your business would do with them. The effort of researching these smaller players is worth it to make your advertising dollars go farther!

Look at your keywords on their network and the traffic each keyword generates. Once you have that data in front of you, it should be a pretty simple decision. Taking a look at the Gaming vertical, you can find prospering niches in online casinos, poker, and slot games. Tackling the Health vertical? Then aim for weight loss. Keywords such as nutrisystem, tenuate, phentermine, and diet pills are keeping this niche competitive. Also within Health, you have male enhancement keywords ranking high with Cialis and Viagra leading the keyword way. Check into Cash, payday loans, forex trading, plus auto/car insurance are the niches driving traffic in the Finance vertical. Whether you’re new to 7Search or if you’re a seasoned online marketer, once you’ve defined your industry and figured out where you fit, you’re much more empowered to make correct marketing decisions with the freedom to choose what works for you rather than relying on “catch all” solutions.

The key to improving your ROI is to know where you fit. Choose the correct keywords and use the right ad copy to attract your customers to your website. The larger the pool of potential customers, the more that you will attract! That’s why marketing with networks that are more active in your vertical is so advantageous. Once you have your vertical and niche targeted and in your sights, zero in on the bullseye and then go for it!

Make your advertising dollars go further and improve your ROI. Explore your options. Give a smaller network like 7search a try. They have been in the game for 15 years because they do a great job servicing their clients. A network like that is just as global, and just as world-wide as any other, and for the right verticals and niches within those verticals, a great path to a positive ROI.

- See more at: http://www.websitemagazine.com/content/blogs/sponsored/archive/2014/03/24/hitting-the-r-o-i-bullseye.aspx#sthash.qgUvTFAb.dpuf
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“Scott was (and still is even after the official "end" of the project) great to work with. As a non-profit, cost was a consideration, and HLS was able to get us what we needed (and wanted) in a website for a cost well below what others quoted us. I can't say enough about our wonderful experience with Scott and High Level Studios! Anyone considering a website design or redesign needs to contact Scott and his team.”
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Meet Our Team

Our company is built with experience,
friendliness and proficiency.
chris Chris Readenour SEO & Marketing Specialist Chris Readenour is an online marketing whiz. After working for years in video production, he found a passion for SEO and moving companies up in the rankings. Chris has a bachelor's degree in Communications from Lindenwood University, and uses the skills that he has learned at every stop along the way to help your company thrive online.
 
scott headshot Scott Eagle Owner & Developer With more than 20 years experience, Scott works on multiple computer platforms and operating systems on over fifteen coding languages. He is the owner of High Level Studios LLC., St. Louis’ premier website and web application development company. Scott has won many awards for his website work from Large agencies such as FLEOA, The Homeloan Expert, Dellon Institutes and many more.
 
sasha macic Sasha Macic Project Manager & Developer Sasha has a high awareness of industry issues and trends, particularly in regard to accessibility, usability, emerging technologies, and open source CMS. An ambitious type who wants to get noticed, and has the drive and massive energy needed to really make a difference to your project.
 

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Let’s start making your company a financial success today!
1. Develop A Logical Plan We sit down with you to discuss your goals and aspirations for the site. We want to know exactly what you want to use the site for, so we can build you the site of your dreams.
2. Design For Success We then use our years of web design experience to create the newest, most technologically advanced site possible, implementing industry-leading web marketing and design techniques.
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High Level Studios, LLC

 1001 Craig Road #260 / St. Louis, Missouri 63146  1.314.423.0189

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