In a fast changing global marketplace, businesses increasingly rely on technology that enables them to innovate and respond quickly to the evolving business environment.

Every day I see examples of both large and small, public and private sector, organisations turning to open source technologies to support their business goals and deliver better customer experiences.

Open source's potential for delivering significant savings to the bottom line, resulting from the lack of software licence fees, has become recognised by organisations around the globe and validated by independent research.

Drupal CMS Users Can Now Target Visitors and Personalize Website Experiences in Real-Time

SAN FRANCISCO, May 16, 2012 (BUSINESS WIRE) -- Demandbase, the real-time personalization and targeting platform for B2B, today announced the availability of a Real-Time Identification module for the Drupal CMS platform, which provides for the ability to identify and target companies visiting their websites in real time. Demandbase customers using Drupal CMS can now use Real-Time Identification to target website visitors with relevant content, personalizing the website experiences based on more than 40 corporate targetable attributes including company, industry, revenue, location, DUNS numbers and much more.

Drupal is open source software maintained and developed by a community of 630,000+ users and developers. It's distributed under the terms of the GNU General Public License (or "GPL"), which means anyone is free to download it and share it with others. This open development model means that people are constantly working to make sure Drupal is a cutting-edge platform that supports the latest technologies that the Web has to offer. The Drupal project'sprinciples encourage modularity, standards, collaboration, ease-of-use, and more.