1. Find the Right Keyword (4 Minutes)
The first step is to choose what you think most of the people you want on your site would search for in Google. Remember, it’s the people you want on your site, that is those who either would actually buy your product or service, who would follow your blog, whatever the case may be. It has to be something relevant.
For professionals, there are a number of tools to determine just that. An SEO expert would be able to filter out the words that are not relevant and, more or less, find the exact words and phrases in any given subject that would give their client more hits, and more substantial hits. Luckily you can use some of their research fairly quickly—though not quite as accurate, this will definitely be helpful.